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Watch: Another Great, Single Take Dick's Sporting Goods Ad Directed By Derek Cianfrance

by Kevin Jagernauth
July 18, 2013 10:40 AM
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Place Beyond The Pines, Derek Cianfrance

Despite what our own Chris Bell might think, Derek Cianfrance's "The Place Beyond The Pines" is one of the best movies of the year, and it opens in a pretty spectacular fashion. Nodding to the Dardennes, we follow Ryan Gosling's motorcycle riding stuntman from behind as he suits up and walks through a crowded carnival to get to the circular steel cage where he'll perform his death defying stunt. And it's all done in one long take. It's a lengthy sequence, with lots of extras and it likely required some serious precision coordination, but it seems to be a technique Cianfrance digs as he's been putting it to use in the advertising world.

This March he dropped a pretty clever, baseball oriented spot for Dick's Sporting Goods just as spring training was getting underway, and with the NFL preseason around the corner, he's done it again with football. This new spot for Dick's is another solid, single take that lasts a minute long, showing the offensive team getting ready for their next play. The camera dips and weaves from the field to the bench and back, nicely capturing the tension and excitement that comes with each snap of the football. Simple concept, executed with considerable flair.

Give it a watch below. "The Place Beyond The Pines" hits DVD and Blu-ray on August 6th. [Adweek]

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  • Marissa | July 18, 2013 1:33 PMReply

    aaand another 'hip' director shilling for some corporation. Wes Anderson, Errol Morris, David Fincher, Derek Cianfrance etc etc grow a fucking core.

  • yod | July 18, 2013 11:21 PM

    So making an honest living is bad now? I guess you work for free. Weirdo.

  • Joe | July 18, 2013 4:36 PM

    Who gives a shit if a director makes some money on the side, especially if it's done as artistically as this commercial?

  • Sailor | July 18, 2013 12:38 PMReply

    Too bad this nice commercial is for such a stupid, meaningless product

  • yer | July 18, 2013 12:21 PMReply

    2/3rds of The Place Beyond the Pines is great, the last act is horrendous and ruins the everything that preceded it.

  • AJ | July 18, 2013 11:31 AMReply

    The real star here is the follow focus dude.

  • DJ | July 18, 2013 11:29 AMReply

    Seems like a textbook Brian DePalma move (ripoff). But kudos to the Steadicam operator more than anything.

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