Click to Skip Ad
Closing in...
Ryan Gosling To Star In 'Blade Runner 2' Ryan Gosling To Star In 'Blade Runner 2' Watch: New Trailer For 'Star Wars: The Force Awakens' Flies Into The Galaxy Watch: New Trailer For 'Star Wars: The Force Awakens' Flies Into The Galaxy Watch: First Teaser Trailer For Quentin Tarantino's 'The Hateful Eight' Watch: First Teaser Trailer For Quentin Tarantino's 'The Hateful Eight' 'Macbeth,' Todd Haynes' 'Carol,' Pixar's 'Inside Out' Lead 2015 Cannes Film Festival Line-Up 'Macbeth,' Todd Haynes' 'Carol,' Pixar's 'Inside Out' Lead 2015 Cannes Film Festival Line-Up Watch: Zack Snyder Teases The Full Trailer For ‘Batman V. Superman: Dawn Of Justice' & Upcoming IMAX Event Watch: Zack Snyder Teases The Full Trailer For ‘Batman V. Superman: Dawn Of Justice' & Upcoming IMAX Event Ryan Gosling & Edgar Wright Talk 'Lost River,' Shooting In Detroit, And Advice For First Time Filmmakers Ryan Gosling & Edgar Wright Talk 'Lost River,' Shooting In Detroit, And Advice For First Time Filmmakers Netflix & Marvel's 'Daredevil': The Pros, The Cons, The Verdict Netflix & Marvel's 'Daredevil': The Pros, The Cons, The Verdict Netflix's 'Daredevil' Is An Awesome Achievement And Marvel's Most Graphic & Grounded Effort To Date Netflix's 'Daredevil' Is An Awesome Achievement And Marvel's Most Graphic & Grounded Effort To Date Watch: Action-Packed Footage In 2 New “Avengers: Age of Ultron’ TV Spots, Plus Watch Interviews With The Entire Cast Watch: Action-Packed Footage In 2 New “Avengers: Age of Ultron’ TV Spots, Plus Watch Interviews With The Entire Cast Watch: Trailer For 'The Great Beauty' Director Paolo Sorrentino's 'Youth' Starring Michael Caine & Rachel Weisz Watch: Trailer For 'The Great Beauty' Director Paolo Sorrentino's 'Youth' Starring Michael Caine & Rachel Weisz Joss Whedon Says He's Not Making 'Avengers: Infinity War' Because It's "A Young Man’s Game" Joss Whedon Says He's Not Making 'Avengers: Infinity War' Because It's "A Young Man’s Game" Watch: Take 7 Minutes And Learn The History Of Film Editing Watch: Take 7 Minutes And Learn The History Of Film Editing 'Avengers: Age Of Ultron' Called "Amazing" And "More Emotional" With "Insane Action" After First Screening 'Avengers: Age Of Ultron' Called "Amazing" And "More Emotional" With "Insane Action" After First Screening Joss Whedon Calls 'Jurassic World' Clip "70s Era Sexist" Joss Whedon Calls 'Jurassic World' Clip "70s Era Sexist" The 20 Most Anticipated Films Of The 2015 Tribeca Film Festival The 20 Most Anticipated Films Of The 2015 Tribeca Film Festival The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki

Watch: 'Battleship,' 'John Carter,' 'The Avengers' & Clint Eastwood Lead Super Bowl Ads

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist February 5, 2012 at 11:06PM

The greatest advertising opportunity of the year aka the Super Bowl, is over, and one highly priced team of players beat another highly priced team of players. But as always, it's the ads everyone is talking about anyway, and this year, Hollywood dropped a bunch of cash hoping to lure football lovers to theaters over the next few months.
4
'Battleship,' 'John Carter,' 'The Avengers' & Clint Eastwood

The greatest advertising opportunity of the year, aka the Super Bowl, is over, and one highly priced team of players beat another highly priced team of players. But as always, it's the ads everyone is talking about anyway, and this year, Hollywood dropped a bunch of cash hoping to lure football lovers to theaters over the next few months.

It's the blockbuster movies that tend to be the splashiest, and this year is no different. Universal continues to shamelessly push "Battleship" as "Transformers 4: Rihanna Vs The Space Aliens" and we can't blame them. Everything from the sound effects to the color palette to the creature design wreaks of the Hasbro franchise, but it still remains to be seen if this is worth getting wet over. Meanwhile, Disney positioned "John Carter" as an "Avatar" meets "Dune" meets 'The Phantom Menace' sort of thing, to middling effect. For all its epic scope, we still have no idea what that movie is about.

Winning the prize for best movie trailer is Marvel, whose one-minute spot for "The Avengers" is pretty goosebump raising. Yes, it's kind of ridicuous and still looks a bit overstuffed, but you gotta admit, that 360 shot of the the superhero team standing shoulder-to-shoulder is pretty badass, as is Hulk leaping over Manhattan skyscrapers. Good work, marketing team.

In other ads vying for your attention: "21 Jump Street" drops another tease for the highly buzzed comedy; "Ghost Rider: Spirit of Vengeance" continues to look atrocious; "Act of Valor" nails the patriotic flag waving vibe they're going for; and "The Lorax" probably impressed kids and baffled Vampire Weekend fans. Meanwhile, Chrysler coralled Clint Eastwood for a pretty moving spot that will melt even the most cynical of hearts. And in a final related note, "Battleship" director Peter Berg also helmed that fucking weird "The Voice" ad that for some reason includes Betty White. Enough with Betty White America!

In case you missed it, click on the titles for "G.I. Joe: Retaliation" and "The Dictator" for their game day spots. Watch the rest below, and drink some Pepto Bismol before you go to bed.

This article is related to: Battleship, John Carter Of Mars, The Avengers, Ghost Rider: Spirit Of Vengeance, Act Of Valor, The Lorax, Clint Eastwood, Peter Berg, 21 Jump Street, David Gordon Green


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates