Click to Skip Ad
Closing in...
Eddie Redmayne & Alicia Vikander Feature In Beautiful First Posters For Transgender Drama ‘The Danish Girl’ Eddie Redmayne & Alicia Vikander Feature In Beautiful First Posters For Transgender Drama ‘The Danish Girl’ New Images Of Kristen Stewart In Stoner Comedy 'American Ultra' And Sci-Fi 'Equals' New Images Of Kristen Stewart In Stoner Comedy 'American Ultra' And Sci-Fi 'Equals' Watch: First Trailer For Serial Killer Thriller 'Solace' Starring Anthony Hopkins And Colin Farrell Watch: First Trailer For Serial Killer Thriller 'Solace' Starring Anthony Hopkins And Colin Farrell Watch: Full Length 'Making Batman Begins' Doc, Christopher Nolan Talks Legacy Of Film On 10th Anniversary Watch: Full Length 'Making Batman Begins' Doc, Christopher Nolan Talks Legacy Of Film On 10th Anniversary ‘Game Of Thrones’ Will Probably End After Season 8, But HBO Is Open To Prequels & More ‘Game Of Thrones’ Will Probably End After Season 8, But HBO Is Open To Prequels & More Relativity Puts 'Jane Got A Gun' And More Up For Sale As They Fight Off Bankruptcy Relativity Puts 'Jane Got A Gun' And More Up For Sale As They Fight Off Bankruptcy Zack Snyder Says Batman Has A "Crisis Of Conscience" In 'Batman v Superman: Dawn Of Justice' Plus New Pics Zack Snyder Says Batman Has A "Crisis Of Conscience" In 'Batman v Superman: Dawn Of Justice' Plus New Pics Venice 2015 Line-Up: 'Equals' With Kristen Stewart, 'Beasts Of No Nation,' 'The Danish Girl,' More Venice 2015 Line-Up: 'Equals' With Kristen Stewart, 'Beasts Of No Nation,' 'The Danish Girl,' More Watch: 4-Minute Tribute To Lars von Trier's Masterful Film Work Watch: 4-Minute Tribute To Lars von Trier's Masterful Film Work New 'Deadpool' Images, Ryan Reynolds Distances Himself From 'X-Men: Origins' New 'Deadpool' Images, Ryan Reynolds Distances Himself From 'X-Men: Origins' TIFF Images: Emma Watson In 'Colonia,' Brie Larson In 'Room,' Charlie Kaufman's 'Anomalisa' And More TIFF Images: Emma Watson In 'Colonia,' Brie Larson In 'Room,' Charlie Kaufman's 'Anomalisa' And More Watch: Blu-Ray Trailer For 'Avengers: Age Of Ultron' Plus 11 New Clips From The Film Watch: Blu-Ray Trailer For 'Avengers: Age Of Ultron' Plus 11 New Clips From The Film The 10 Best And 5 Worst Tom Cruise Performances The 10 Best And 5 Worst Tom Cruise Performances Watch: New Trailer For 'Mad Max: Fury Road' Blu-ray Release Explores Who Killed The World Watch: New Trailer For 'Mad Max: Fury Road' Blu-ray Release Explores Who Killed The World The 20 Best Documentaries Of 2015 So Far The 20 Best Documentaries Of 2015 So Far The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 10 All-Time Best Episodes Of 'Parks And Recreation' The 10 All-Time Best Episodes Of 'Parks And Recreation' The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki

Watch: Celebrate The 25th Anniversary Of Tim Burton's 'Batman' With Vintage, 20-Minute Industry Promo

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist June 23, 2014 at 10:20AM

With 23 superhero movies planned for the next four years or so, it might be hard to understand that in 1989, the prospect of one comic book movie was causing some concern on a big studio lot. Tim Burton's "Batman" hit theaters on June 23, 1989, but even as filming had barely started, Warner Bros. were concerned.
4
Batman Michael Keaton

With 23 superhero movies planned for the next four years or so, it might be hard to understand that in 1989, the prospect of one comic book movie was causing some concern on a big studio lot. Tim Burton's "Batman" hit theaters on June 23, 1989, but even as filming had barely started, Warner Bros. were concerned. The character had a long legacy, one largely associated (at least in the mainstream public's view) with the campy TV show starring Adam West, and they were eager to assuage film distributors that this would be something much different. And so, Andrew Gillman was tasked with cutting together a 20-minute industry promo that would explain the character's history and what this new film version would be all about.

"Warner Brothers had found themselves in a very difficult situation at the time. The marketing director at Warner told me that Adam West had been going to various media outlets stating that he should be Batman, that his Batman was the only true Batman, and that this dark thing that Warner was doing had nothing to do with Batman at all. This caused a problem for Warner Brothers because it created doubts in the minds of the film distributors and merchandisers around the world," Gillman told 1989 Batman.

"Since the longer lead time involved in both merchandise production and film distribution requires a gamble on how a film will look in its finished form, Warner needed to create something to reassure these investors that Tim Burton’s vision for movie was going to work, that this movie was going to be successful," Gillman continued. "They needed to show them that Adam West’s statements were inaccurate, and that the film would present a version of Batman truer to the comic than the campy, comedic TV show of the 60’s. The opening sequence of the preview film has very specific references to clue-in these investors that the film was returning to Batman’s true heritage, with the West TV show being addressed as merely a footnote in the overall history. In fact, this film would be the vaccination of the Adam West Batman- returning to the character all the wonder of the original comics. So this whole opening statement is basically an assurance to the viewer that Warner is presenting you with the 'real' Batman now."

The resulting video (via Cinetropolis) is a pretty fascinating look at how Warner Bros. was eager to redefine the character for a new generation, and the effort that they went to convince anyone with a financial stake that this was worth banking on. The result? Of all the Batman movies made at WB so far, Tim Burton's film is third-highest grossing of all time, even beating out Christopher Nolan's rebooted "Batman Begins." Check out the promo below.

This article is related to: Batman, Batman, Tim Burton


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates