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Watch: Director's Cut Of Harmony Korine's Dior Addict Fragrance Commercial

by Kevin Jagernauth
June 10, 2014 4:00 PM
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Dior Addict

While we wait to see if that Harmony Korine project with Robert Pattinson will really happen (we hope it does), the director is keeping himself busy and the bills paid by stepping into the fashion world. The director has gotten behind the camera for a fragrance ad for Dior, but the results are more traditional than you might think.

The spot, led by model Sasha Luss, finds her taking a trip to the other side of the mirror, where things are vaguely weirder, but not by much. After all, this is a major brand. The music is "Enter The Ninja" by Die Antwoord, and you might remember that the South African duo teamed with Korine for the short "Umshini Wam" a few years back, so we guess that bond is still strong. 

Anyway, check out Korine's director's cut of the ad below which features about twenty more seconds of beyond the mirror material than the regular cut.

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  • Mi | June 11, 2014 6:38 AMReply

    If not that silly music the video would be great:)I like that idea when a good directors make fragrances videos.I remember when Robert Pattinson did his Dior Homme ad he asked Romain Gavras to direct him.Gavras also brought this great model and actress Camille Rowe to star in it.It was a good thing to turn fashion commercial into artistic project.

  • PP | June 10, 2014 10:49 PMReply

    Sasha not Lass, but LUss

  • DiorAddict | June 10, 2014 5:23 PMReply

    Yawn. I'd rather watch a Die Antwoord video... a 1000 times more creative.

  • P | June 10, 2014 5:20 PMReply

    loved that it still has his touch in it.

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