By Rodrigo Perez | The Playlist July 24, 2014 at 2:44PM
Filmmaker Michael Rossato-Bennett’s “Alive Inside” is a documentary won the Sundance Audience Award for Best Documentary earlier this year. While largely focusing on individuals with Alzheimer's and dementia, the doc also touches upon the universal healing power of music while examining the state of healthcare in America.
The documentary “contains a tiny revolution within its message, and will likely end up being one of the most important documentaries of the year,” Playlist contributor Nikola Grozdanovic wrote earlier this week and that’s some damn fine praise.
Landmark Theaters is supporting the doc’s initiative to increase iPod donations and awareness for MUSIC & MEMORY, a program designed by Dan Cohen (featured in the film), to enhance quality of life for those suffering with Alzheimer’s, by providing long-term care residents with personal music designed to soothe agitation, uplift spirits and even eliminate the need for some medications.
We’ve got an exclusive clip that you can watch below that helps spread awareness of the worthwhile cause. And you can read further details about it all further down.. “Alive Inside” is in theaters now and is available for pre-order on iTunes.
Landmark Theatres and the team behind Alive Inside, a new documentary about the healing power of music, have partnered in a joint initiative seeking iPod donations from moviegoers to benefit Music & Memory, a program that enhances the quality of life for long-term care residents by providing them with music designed to soothe agitation, uplift spirits, and even eliminate the need for some medication.
Select theaters that Alive Inside will be playing in across the country will feature lobby installations for donations any working iPod that will go directly to Music & Memory. The first installation can be found at the Sunshine Cinema in New York City before Alive Inside’s July 18 release.
Participating theaters include:
Sunshine Cinema – New York City, NY - July 18
E Street – Washington, DC - July 25
Nuart Theatre – Los Angeles, CA - August 1
Kendall Square – Boston, MA - August 1
Ritz at the Bourse – Philadelphia, PA – August 1
Ken Cinema – San Diego, CA - August 8
Opera Plaza – San Francisco, CA - August 8
Chez Artiste – Denver, CO – August 15
Lagoon Cinema – Minneapolis, MN – August 15
Midtown Art – Atlanta, CA – August 22
Alive Inside follows social worker Dan Cohen as he fights against a broken healthcare system to demonstrate music’s ability to combat memory loss and return a deep sense of self to those suffering from it. Through illuminating conversations with experts, such as renowned neurologist Oliver Sacks and musician Bobby McFerrin, filmmaker Michael Rossato-Bennett has crafted an uplifting, feel-good cinematic experience that leaves audiences humming, clapping and cheering as music lifts the audience’s and its characters’ very souls.