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Watch: First Trailer For Ramin Bahrani's 'At Any Price' Starring Zac Efron & Dennis Quaid

by Kevin Jagernauth
January 18, 2013 1:23 PM
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At Any Price Zac Efron

Primarily known for his low-profile indies like "Man Push Cart," "Chop Shop" and "Goodbye Solo," Ramin Bahrani has made a play to the mainstream (or closer to it anyway) with "At Any Price," a movie that has none other that heartthrob Zac Efron in a lead role. And after hitting the trifecta of Venice/Telluride/Toronto last fall, the film is gearing up to arrive in theaters this spring, and the first trailer has arrived.

The film finds Efron playing the race-car-driving son of a farmer, who is struggling to save his farm in the midst of a government investigation. The father wants his son to take over the family business, but the kid has other things on his mind -- namely girls and cars. While reaction was definitely mixed on the picture, and while we had our own issues with it, our man in Venice ultimately gave a thumbs up to the picture, and in particular the performance of Dennis Quaid as Efron's Dad.

"The actor is truly the center of the film, and he’s honestly terrific from the first frame to the last," Oli wrote in his review, adding that the film is "powerful, engaging and, by the finale, moving." And while there does seem to be some small thematic crossover with the recently released "Promised Land," this looks to be presenting at least a fresh approach, and anything Bahrani is involved with we'll be watching anyway.

"At Any Price" opens on April 26th. Watch below.

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  • Hel | January 19, 2013 7:52 AMReply

    Very interesting trailer.
    Immediately visible, intelligent and thoughtful film.
    I'm very excited.

  • Lisa | January 18, 2013 10:38 PMReply

    There's a reason the film is rated only a 5.5 out of 10 on imdb. As Ben mentioned, film did play in 2012, dialogue is as dreadful and film pretentious grandstanding as Q and A with director.

  • Real | January 18, 2013 3:34 PMReply

    Don't know if they picked the wrong scenes to show in the trailer but the dialogue seems to be dreadful.

  • jon | January 18, 2013 1:52 PMReply

    LOL at Zac driving his race car through the corn field, flattening the stalks.

  • wes | January 18, 2013 1:44 PMReply

    looks awful

  • Joshua | January 18, 2013 1:37 PMReply

    "Maybe the best film I´ve seen this year."
    Kyle Smith New York Post.

    WTF? It´s January, 18th!

  • JOSHUA | January 19, 2013 4:00 AM

    Yeah, but it´s a first promotional trailer for 2013,
    airing in 2013, and "this year" means therefore
    2013. And I think you know, that´s awkward and

  • BEF | January 18, 2013 2:23 PM

    So it would've been one of the best movies Kyle Smith saw in 2012, in his opinion

  • BEF | January 18, 2013 2:21 PM

    They saw it in 2012 at one of the listed above festivals

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