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Watch: First Trailer For Ramin Bahrani's 'At Any Price' Starring Zac Efron & Dennis Quaid

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist January 18, 2013 at 1:23PM

Primarily known for his low-profile indies like "Man Push Cart," "Chop Shop" and "Goodbye Solo," Ramin Bahrani has made a play to the mainstream (or closer to it anyway) with "At Any Price," a movie that has none other that heartthrob Zac Efron in a lead role. And after hitting the trifecta of Venice/Telluride/Toronto last fall, the film is gearing up to arrive in theaters this spring, and the first trailer has arrived.
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At Any Price Zac Efron

Primarily known for his low-profile indies like "Man Push Cart," "Chop Shop" and "Goodbye Solo," Ramin Bahrani has made a play to the mainstream (or closer to it anyway) with "At Any Price," a movie that has none other that heartthrob Zac Efron in a lead role. And after hitting the trifecta of Venice/Telluride/Toronto last fall, the film is gearing up to arrive in theaters this spring, and the first trailer has arrived.

The film finds Efron playing the race-car-driving son of a farmer, who is struggling to save his farm in the midst of a government investigation. The father wants his son to take over the family business, but the kid has other things on his mind -- namely girls and cars. While reaction was definitely mixed on the picture, and while we had our own issues with it, our man in Venice ultimately gave a thumbs up to the picture, and in particular the performance of Dennis Quaid as Efron's Dad.

"The actor is truly the center of the film, and he’s honestly terrific from the first frame to the last," Oli wrote in his review, adding that the film is "powerful, engaging and, by the finale, moving." And while there does seem to be some small thematic crossover with the recently released "Promised Land," this looks to be presenting at least a fresh approach, and anything Bahrani is involved with we'll be watching anyway.

"At Any Price" opens on April 26th. Watch below.

This article is related to: At Any Price, Film Trailers, Zac Efron, Dennis Quaid


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