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Watch: Full Trailer For 'Iron Man 3' Finally Here

by Oliver Lyttelton
October 23, 2012 3:11 AM
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After a day of endless photos, posters, updates and even a second teaser trailer for the trailer, the full trailer for Marvel's first post-"Avengers" movie, "Iron Man 3," has arrived over at Apple at the curious hour of 12.01PM PST. So strap in, here we go....

This first full trailer gives us a somewhat darker tone than we're used to, with Tony Stark's wisecracks dialed down almost entirely. But for the most part, this is the "Iron Man" we all know and (sort of) love, the signs of teething problems for new helmer Shane Black nowhere to be found. Indeed, there's some surprisingly haunting images in here (the Hiroshima-style scorched shadows on the wall), although we've got our fingers crossed that this dour tone won't be in place throughout 100% of the film.

The action looks typically spectacular, with most of the running time devoted to the destruction of Stark Manor, or whatever his clifftop house is called. We're not 100% sold on the choice of Ben Kingsley's for the voice, and Guy Pearce, who's previously described his role as a cameo, is more prevalent here than some of his other co-stars like Rebecca Hall and James Badge Dale.

“A lot of this movie is about characters going back into the shadows for various reasons and characters who have been in the shadows coming out and into the light for the first time,” Kevin Feige told EW. “It is Tony who, for various reasons, finds himself receding into the darkness. I don’t mean emotional darkness, I mean literally ducking out of the spotlight. And we’ll see other characters stepping up who have pulled strings from the background, starting to show their hand.”

"Iron Man 3" opens on May 3, 2013.

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  • triguous | October 23, 2012 1:31 PMReply

    It's already good because Guy Pearce is in it.

  • Russ | October 23, 2012 1:15 PMReply

    Industry perspective..... lol thats good stuff. shouldnt you have more important stuff to do than post on the playlist if you are in the industry boyo?

  • JD V | October 23, 2012 10:31 AMReply

    Great. How many "JDs" are posting on this site anyway?!? Anyway, Iron Man III looks good.

  • Les | October 23, 2012 9:53 AMReply

    This just makes me so excited to see the movie! The only thing that bothered me is Ben Kinsley's voice. A whole movie's worth of that could get annoying. It's worse than Christian Bale's Batman voice.

  • Chris | October 23, 2012 7:05 AMReply

    If it's coming out on May 3, why does the trailer itself say April?

  • Kevin | October 23, 2012 8:05 AM

    Opens overseas in April first.

  • A-Man | October 23, 2012 6:32 AMReply

    "I am only speaking from an industry perspective,"

    No, you're not - it's an entirely personal thing. And there is absolutely nothing wrong in that. And the introduction of 'two new characters' isn't going to do anything to the "already successful set."

    How many people read Iron Man comics compared to watching the movie counterparts?
    Nowhere NEAR as many, Iron Man's standalone comics have always been one of the lower sellers for Marvel, so incorporating some of the more extravagant and different characters can only be a good thing.

    Keep an open mind.
    And please never say that you are talking from an "industry perspective," if you really want to talk like that then go finance some films yourself and obsess over revenue over anything artistic.

  • JD | October 23, 2012 6:51 AM

    Quoting me constantly dosen't make your opinion the only valid one or give you the right to decide which perspective I am taking, if both turn out to be the greatest thing to come to the movies since sound then I will be as happy as anyone else. For the time being this remains a leap of faith by Marvel. As for the jab about me obessesing over revenue, sure that's important because otherwise their won't be a phase 3 but its people like me who spend half a year on the festival circuit doing the deals for studios to take on art house films that you probably see in cinema and then rave about. So please, don't make sweeping generalisations that everyone who works in the industry only cares about revenue over art because there are still people within this industry who want that as much as fans (that is if you can seriously consider a Marvel franchise high art).

  • A-Man | October 23, 2012 5:33 AMReply

    "I get the feeling with the Ant Man and Guardians of the Galaxy they may have pushed it too far."

    I get the feeling no one will know until they come out - keep an open mind, they're only films.
    And besides, a talking Raccoon may turn out better than you could have ever imagined.
    He might become your new best friend.

  • JD | October 23, 2012 6:12 AM

    I am only speaking from an industry perspective, because I along with a lot of insiders believe that it is a very ambitious move for Marvel to introduce two new members to an already sucessful set of characters that are not as well known to regular run of the mill movie-goers and the jury is very much still out on how well these new introductions will help in continuing their current golden run. As for exisitng fans of the characters I'm sure they will be satisfied with the result.

  • JD | October 23, 2012 4:35 AMReply

    It definitley looks a lot darker than the first two, from an industry perspective it will certainly be interested to see how phase two goes for Marvel in terms of quality and box office. The original heros from phase one are sure be solid both in terms of quality and box office results especially with Iron Man being a cornerstone but I get the feeling with the Ant Man and Guardians of the Galaxy they may have pushed it too far.

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