Gemma Bovery

As we learned from the"Sin City: A Dame To Kill For" poster "controversy," sex sells. Indeed, it speaks any language, and even though this first teaser trailer for "Gemma Bovery" is entirely in French, all you need is a set of eyes (or even one) to understand what exactly the marketing team behind this one wants you to notice.

Starring Gemma Arterton and Fabrice Luchini, the film is based on Posy Simmonds' graphic novel, a reimagining of Gustave Flaubert's "Madame Bovary" that updates the tale to a contemporary setting, and finds the titular character living as an English expatriate in Normandy. And it seems director Anne Fontaine ("Adore," "Coco Before Chanel") knows exactly how her camera should drink up her lead actress. No wonder Luchini is so excited about this.

No U.S. release date for this one, but it opens in France this fall. Check out the trailer and stills and posters below. [HeyUGuys]

Gemma Bovery
"Gemma Bovery"
Gemma Bovery
Gemma Bovery Poster
Gemma Bovery Poster