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Watch: 'I Am Love' Director Luca Guadagnino's New Armani Short Film 'One Plus One'

The Playlist By Kevin Jagernauth | The Playlist February 27, 2012 at 3:52PM

While we patiently await Luca Guadagnino to get rolling on this followup to "I Am Love," if he keeps knocking out lush advertising work like this, it will certainly help tide us over. Last month, he dropped "Here" a short movie/advertisement for Starwood Hotels that starred Agyness Deyn and was written by Tilda Swinton and Sandro Kopp, and scored by Jason Schwartzman and while this latest venture is not quite as starry, it's still worth a look.
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One Plus One Luca Guadagnino

While we patiently await Luca Guadagnino to get rolling on this followup to "I Am Love," if he keeps knocking out lush advertising work like this, it will certainly help tide us over. Last month, he dropped "Here" a short movie/advertisement for Starwood Hotels that starred Agyness Deyn and was written by Tilda Swinton and Sandro Kopp, and scored by Jason Schwartzman and while this latest venture is not quite as starry, it's still worth a look.

This time around Guadagnino has helmed a new short entitled "One Plus One" to promote Giorgio Armani's spring/summer collection. This features all the stuff Guadagnino is making his trademark, including a very palpale influence from old school cinema (there seems to be an Alfred Hitchock vibe both in the general tone and the Bernard Hermann-esque score), combined the director's usually wonderful eye and framing. The spot features a Swinton-esque model (the hair, particularly) on the run from two dudes and that's about it. But it's worth your time. Take a look below. [GQ UK]

This article is related to: Luca Guadagnino


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