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Watch: "I Have A Dream" Martin Luther King Weekend TV Spot For Oscar Nominee '12 Years A Slave'

The Playlist By Kevin Jagernauth | The Playlist January 20, 2014 at 4:33PM

Fox Searchlight has had a pretty good last few days. On Thursday, "12 Years A Slave" walked away with 9 Oscar nominations, and then over the weekend, it tied "Gravity" for Best Picture at the PGAs, in a historic win that has our own in-house prognosticator considering what it means for the Academy Award race.
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12 Years A Slave

Fox Searchlight has had a pretty good last few days. On Thursday, "12 Years A Slave" walked away with 9 Oscar nominations, and then over the weekend, it tied "Gravity" for Best Picture at the PGAs, in a historic win that has our own in-house prognosticator considering what it means for the Academy Award race

Certainly, it's going to be a very busy few weeks for Fox Searchlight's marketing arm and they aren't wasting a moment, issuing a new TV spot featuring Martin Luther King's historic "I have a dream" speech, all just in time for the weekend honoring MLK. It's a savvy play that emphasizes the importance of the subject matter in Steve McQueen's film while also honoring the late Civil Rights leader, without coming off crass or manipulative. Watch below.

This article is related to: 12 Years a Slave, Clickables


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