Click to Skip Ad
Closing in...
Sacha Baron Cohen Reportedly Returning To Write, Produce, Star In & Direct The Freddie Mercury Biopic Sacha Baron Cohen Reportedly Returning To Write, Produce, Star In & Direct The Freddie Mercury Biopic Terrence Malick's Next Film With Ryan Gosling, Rooney Mara & Michael Fassbender Reportedly Gets Titled Terrence Malick's Next Film With Ryan Gosling, Rooney Mara & Michael Fassbender Reportedly Gets Titled Quentin Tarantino's List Of His 20 Favorite Spaghetti Westerns Quentin Tarantino's List Of His 20 Favorite Spaghetti Westerns Why Is It Suddenly Not OK To Have Been Gripped By 'The Jinx'? Why Is It Suddenly Not OK To Have Been Gripped By 'The Jinx'? Marvel Reportedly Wants Adam McKay To Direct One Of Their Movies Marvel Reportedly Wants Adam McKay To Direct One Of Their Movies New Infographic Lays Out Canonical 'Star Wars' Timeline With Films, TV And Books New Infographic Lays Out Canonical 'Star Wars' Timeline With Films, TV And Books Watch: First Trailer For Arnold Schwarzenegger's Zombie Pic 'Maggie' With Abigail Breslin Watch: First Trailer For Arnold Schwarzenegger's Zombie Pic 'Maggie' With Abigail Breslin Idris Elba Replaces Jamie Foxx In Harmony Korine's 'The Trap,' Al Pacino, Robert Pattinson, James Franco Also Join Idris Elba Replaces Jamie Foxx In Harmony Korine's 'The Trap,' Al Pacino, Robert Pattinson, James Franco Also Join 10 Terrible Films Starring Great Actors 10 Terrible Films Starring Great Actors Watch: Tom Hanks Acts Out His Filmography In 7-Minutes On 'The Late Late Show' Watch: Tom Hanks Acts Out His Filmography In 7-Minutes On 'The Late Late Show' Watch: Trailer For 'Fifty Shades Of Grey' Unrated Blu-Ray Edition, Will Also Feature An Alternate Ending Watch: Trailer For 'Fifty Shades Of Grey' Unrated Blu-Ray Edition, Will Also Feature An Alternate Ending Kenneth Branagh Confirms Martin Scorsese's 'Macbeth' Plans, Says It Should Be "Very Impressionistic" Kenneth Branagh Confirms Martin Scorsese's 'Macbeth' Plans, Says It Should Be "Very Impressionistic" New Directors/New Films Review: Jia Zhang-ke Produced 'K' Is A New Take On Franz Kafka's 'The Castle' New Directors/New Films Review: Jia Zhang-ke Produced 'K' Is A New Take On Franz Kafka's 'The Castle' Watch: Tom Cruise Is Back In Action In First Full Trailer For 'Mission: Impossible — Rogue Nation' Watch: Tom Cruise Is Back In Action In First Full Trailer For 'Mission: Impossible — Rogue Nation' Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki 20 Survival Films That Will Take You Into The Abyss 20 Survival Films That Will Take You Into The Abyss

Watch: James Franco's Grandma Wants You To See 'Spring Breakers'

The Playlist By Kieran McMahon | The Playlist March 23, 2013 at 11:00AM

After posting healthy numbers in limited release last weekend and a $3 million opening in France (where it is being heavily pushed), "Spring Breakers" is getting another publicity boost ahead of its expansion this weekend, courtesy of none other than James Franco’s grandma.
2
Spring Breakers Poster Header

After posting healthy numbers in limited release last weekend and a $3 million opening in France (where it is being heavily pushed), "Spring Breakers" is getting another publicity boost ahead of its expansion this weekend, courtesy of none other than James Franco’s grandma.

The frankly, pretty fantastic new promo spot has Franco (who gives a great performance in the film) introducing his very lovely seeming Grandma who extols the virtues of her grandson’s latest piece of work with the neat slogan “lotsa parties, lotsa drinking, lotsa girls.” It’s a 30-second spot, shot on a home camera, with intercut flashes from the plethora of bikinis, drugs and gunplay, which is the film's signature.

"Spring Breakers" managed to outgross every other Harmony Korine picture in its first weekend, and having expanded to a thousand theaters this weekend, looks like it's going to be an impressive crossover hit with the college crowd. And perhaps Franco’s shrewd publicity move will help put the arthouse crime-caper over with the senior citizen crowd too... [Facebook]


This article is related to: James Franco, Spring Breakers


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


Check out Indiewire on LockerDome on LockerDome

E-Mail Updates