Click to Skip Ad
Closing in...
New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' First Official Look: Jared Leto As The Joker In 'Suicide Squad' First Official Look: Jared Leto As The Joker In 'Suicide Squad' Joss Whedon Says He Earned More Making 'Dr. Horrible' Than 'The Avengers,' Weighs In On Marvel Vs. DC Joss Whedon Says He Earned More Making 'Dr. Horrible' Than 'The Avengers,' Weighs In On Marvel Vs. DC Tom Hardy Met Mel Gibson And Made Him A Bracelet, Says Michael Fassbender Was "The Sh*t" In School Tom Hardy Met Mel Gibson And Made Him A Bracelet, Says Michael Fassbender Was "The Sh*t" In School Native Actors Walk Off Set Of Adam Sandler's 'Ridiculous 6' Over Disrespectful, Insulting Script Native Actors Walk Off Set Of Adam Sandler's 'Ridiculous 6' Over Disrespectful, Insulting Script Watch: Johnny Depp Rages As Whitey Bulger In First Trailer For Gangster Tale 'Black Mass' Watch: Johnny Depp Rages As Whitey Bulger In First Trailer For Gangster Tale 'Black Mass' Gaspar Noe's 3D 'Love' And More Added To Cannes Film Festival Lineup Gaspar Noe's 3D 'Love' And More Added To Cannes Film Festival Lineup First Look: Johnny Depp Goes Gangster In As Whitey Bulger In 'Black Mass' First Look: Johnny Depp Goes Gangster In As Whitey Bulger In 'Black Mass' Watch: Tom Hanks, Leonardo DiCaprio, Anne Hathaway, Michael Fassbender And More Talk The Art Of Acting Watch: Tom Hanks, Leonardo DiCaprio, Anne Hathaway, Michael Fassbender And More Talk The Art Of Acting Review: Marvel’s ‘Avengers: Age Of Ultron’ Starring Robert Downey Jr. Chris Evans, Scarlett Johansson & More Review: Marvel’s ‘Avengers: Age Of Ultron’ Starring Robert Downey Jr. Chris Evans, Scarlett Johansson & More Watch: Quentin Tarantino, David Fincher, Christopher Nolan, And More Talk The Art Of Filmmaking Watch: Quentin Tarantino, David Fincher, Christopher Nolan, And More Talk The Art Of Filmmaking Christopher Nolan's Favorite Sequence From His Movies Is The Airplane Kidnapping Scene From 'The Dark Knight Rises' Christopher Nolan's Favorite Sequence From His Movies Is The Airplane Kidnapping Scene From 'The Dark Knight Rises' Joss Whedon Calls Edgar Wright's 'Ant-Man' "The Best Script Marvel Ever Had," Warns Of Serialized Moviemaking Joss Whedon Calls Edgar Wright's 'Ant-Man' "The Best Script Marvel Ever Had," Warns Of Serialized Moviemaking The 41 Most Anticipated Movies Of Summer 2015 The 41 Most Anticipated Movies Of Summer 2015 Watch: First Teaser For 'Star Wars: Rogue One,' Plot Details Confirmed Watch: First Teaser For 'Star Wars: Rogue One,' Plot Details Confirmed The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki

Watch: James Franco's Grandma Wants You To See 'Spring Breakers'

The Playlist By Kieran McMahon | The Playlist March 23, 2013 at 11:00AM

After posting healthy numbers in limited release last weekend and a $3 million opening in France (where it is being heavily pushed), "Spring Breakers" is getting another publicity boost ahead of its expansion this weekend, courtesy of none other than James Franco’s grandma.
2
Spring Breakers Poster Header

After posting healthy numbers in limited release last weekend and a $3 million opening in France (where it is being heavily pushed), "Spring Breakers" is getting another publicity boost ahead of its expansion this weekend, courtesy of none other than James Franco’s grandma.

The frankly, pretty fantastic new promo spot has Franco (who gives a great performance in the film) introducing his very lovely seeming Grandma who extols the virtues of her grandson’s latest piece of work with the neat slogan “lotsa parties, lotsa drinking, lotsa girls.” It’s a 30-second spot, shot on a home camera, with intercut flashes from the plethora of bikinis, drugs and gunplay, which is the film's signature.

"Spring Breakers" managed to outgross every other Harmony Korine picture in its first weekend, and having expanded to a thousand theaters this weekend, looks like it's going to be an impressive crossover hit with the college crowd. And perhaps Franco’s shrewd publicity move will help put the arthouse crime-caper over with the senior citizen crowd too... [Facebook]


This article is related to: James Franco, Spring Breakers


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates