Click to Skip Ad
Closing in...
Ryan Gosling To Star In 'Blade Runner 2' Ryan Gosling To Star In 'Blade Runner 2' Watch: New Trailer For 'Star Wars: The Force Awakens' Flies Into The Galaxy Watch: New Trailer For 'Star Wars: The Force Awakens' Flies Into The Galaxy Watch: First Teaser Trailer For Quentin Tarantino's 'The Hateful Eight' Watch: First Teaser Trailer For Quentin Tarantino's 'The Hateful Eight' 'Macbeth,' Todd Haynes' 'Carol,' Pixar's 'Inside Out' Lead 2015 Cannes Film Festival Line-Up 'Macbeth,' Todd Haynes' 'Carol,' Pixar's 'Inside Out' Lead 2015 Cannes Film Festival Line-Up Watch: Zack Snyder Teases The Full Trailer For ‘Batman V. Superman: Dawn Of Justice' & Upcoming IMAX Event Watch: Zack Snyder Teases The Full Trailer For ‘Batman V. Superman: Dawn Of Justice' & Upcoming IMAX Event Ryan Gosling & Edgar Wright Talk 'Lost River,' Shooting In Detroit, And Advice For First Time Filmmakers Ryan Gosling & Edgar Wright Talk 'Lost River,' Shooting In Detroit, And Advice For First Time Filmmakers Netflix & Marvel's 'Daredevil': The Pros, The Cons, The Verdict Netflix & Marvel's 'Daredevil': The Pros, The Cons, The Verdict Netflix's 'Daredevil' Is An Awesome Achievement And Marvel's Most Graphic & Grounded Effort To Date Netflix's 'Daredevil' Is An Awesome Achievement And Marvel's Most Graphic & Grounded Effort To Date Watch: Action-Packed Footage In 2 New “Avengers: Age of Ultron’ TV Spots, Plus Watch Interviews With The Entire Cast Watch: Action-Packed Footage In 2 New “Avengers: Age of Ultron’ TV Spots, Plus Watch Interviews With The Entire Cast Watch: Trailer For 'The Great Beauty' Director Paolo Sorrentino's 'Youth' Starring Michael Caine & Rachel Weisz Watch: Trailer For 'The Great Beauty' Director Paolo Sorrentino's 'Youth' Starring Michael Caine & Rachel Weisz Joss Whedon Says He's Not Making 'Avengers: Infinity War' Because It's "A Young Man’s Game" Joss Whedon Says He's Not Making 'Avengers: Infinity War' Because It's "A Young Man’s Game" Watch: Take 7 Minutes And Learn The History Of Film Editing Watch: Take 7 Minutes And Learn The History Of Film Editing 'Avengers: Age Of Ultron' Called "Amazing" And "More Emotional" With "Insane Action" After First Screening 'Avengers: Age Of Ultron' Called "Amazing" And "More Emotional" With "Insane Action" After First Screening Joss Whedon Calls 'Jurassic World' Clip "70s Era Sexist" Joss Whedon Calls 'Jurassic World' Clip "70s Era Sexist" The 20 Most Anticipated Films Of The 2015 Tribeca Film Festival The 20 Most Anticipated Films Of The 2015 Tribeca Film Festival The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki

Watch: John Hillcoat Directed Ad For The U.K. National Lottery & Jordan Scott Shot Armani Spot Featuring Rihanna

The Playlist By Joe Cunningham | The Playlist March 12, 2012 at 10:41AM

John Hillcoat just doesn't do uplifting. He has a pretty good handle on the heartbreaking and emotionally affecting, but raising your spirits just doesn't seem to be his bag (at least in his feature films; remember that Levi's ad?). While we wait patiently for Hillcoat's next feature "The Wettest County" (or are we calling it "Lawless" now?) to arrive in theatres, here's an ad he's directed for the U.K.'s National Lottery.
2
John Hillcoat Jordan Scott

John Hillcoat just doesn't do uplifting. He has a pretty good handle on the heartbreaking and emotionally affecting, but raising your spirits just doesn't seem to be his bag (at least in his feature films; remember that Levi's ad?). While we wait patiently for Hillcoat's next feature "The Wettest County" (or are we calling it "Lawless" now?) to arrive in theatres, here's an ad he's directed for the U.K.'s National Lottery.

Titled "Hero's Return - A National Lottery Good Cause," the ad shows a World War II vet named Jack Jennings transported back to wartime Burma while visiting a lottery funded "Life Changing" site. It's Hillcoat by the way of "Platoon" and "Apocalypse Now," but also brings to mind the cloying final scene in "Saving Private Ryan." Anyway, we quite like this from both a visual and emotional perspective so you should definitely check it out.

Next up is an ad for Emporio Armani from Ridley Scott's daughter Jordan Scott (via Fashion Etc). You may have caught her debut feature "Cracks," and if you haven't then do, as it's really quite good. There she worked with the stunning Eva Green and Juno Temple, and she's making a habit of working with beautiful ladies (she just did some steamy spots for Agent Provocateur) because her muse here is none other than "Battleship" star and umbrella enthusiast Rihanna. It's an artsy black and white affair which shows off the Barbadian singer tossing and turning in bed in her underwear, before slipping on some Armani jeans and heading off the the airport. Very stylish, very sexy, and it'll do the job for Armani - but fairly unremarkable otherwise. But we expect that if you have a Y-chromosome you'll probably be watching regardless.

This article is related to: John Hillcoat, Jordan Scott, Rihanna


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates