Click to Skip Ad
Closing in...
What Was I Watching Before? Bryan Singer Says 'X-Men: Apocalypse' Is "The True Birth Of The X-Men" What Was I Watching Before? Bryan Singer Says 'X-Men: Apocalypse' Is "The True Birth Of The X-Men" Review & Recap: 'True Detective' Season 2, Episode 3 'Maybe Tomorrow' Review & Recap: 'True Detective' Season 2, Episode 3 'Maybe Tomorrow' Zack Snyder Defends 'Man Of Steel' Finale, Ben Affleck Reveals Bruce Wayne Knew People Who Died In That Battle Zack Snyder Defends 'Man Of Steel' Finale, Ben Affleck Reveals Bruce Wayne Knew People Who Died In That Battle New Book Contends Eric Stoltz Was “Difficult” & The Cast Wasn’t Shocked He Was Replaced On ‘Back To The Future’ New Book Contends Eric Stoltz Was “Difficult” & The Cast Wasn’t Shocked He Was Replaced On ‘Back To The Future’ Watch: Scott Lang Wants To Call The Avengers In New International 'Ant-Man' Trailer Watch: Scott Lang Wants To Call The Avengers In New International 'Ant-Man' Trailer Watch: Epic New Trailer For Werner Herzog's 'Queen Of The Desert' With Nicole Kidman, Robert Pattinson, & More Watch: Epic New Trailer For Werner Herzog's 'Queen Of The Desert' With Nicole Kidman, Robert Pattinson, & More The 20 Worst Films Of 2015 So Far The 20 Worst Films Of 2015 So Far Zack Snyder Reveals The Easter Egg Idea He Pitched Christopher Nolan And David Goyer For 'Man Of Steel' Zack Snyder Reveals The Easter Egg Idea He Pitched Christopher Nolan And David Goyer For 'Man Of Steel' New Images Of Bruce Wayne, Lex Luthor, More In 'Batman v. Superman,' Ben Affleck Compares Batman To Hamlet New Images Of Bruce Wayne, Lex Luthor, More In 'Batman v. Superman,' Ben Affleck Compares Batman To Hamlet Mads Mikkelsen And Hugh Dancy Released From Their 'Hannibal' Contracts Mads Mikkelsen And Hugh Dancy Released From Their 'Hannibal' Contracts Paul Thomas Anderson To Write And Possibly Direct Warner Bros' ‘Pinocchio’ For Robert Downey Jr. Paul Thomas Anderson To Write And Possibly Direct Warner Bros' ‘Pinocchio’ For Robert Downey Jr. Watch: Michael Fassbender Plays ‘Steve Jobs’ In New Trailer For Oscar-Contender Co-Starring Kate Winslet & Seth Rogen Watch: Michael Fassbender Plays ‘Steve Jobs’ In New Trailer For Oscar-Contender Co-Starring Kate Winslet & Seth Rogen Tom Cruise Still Gearing Up For 'Top Gun 2,' Story Will Involve Drone Warfare Tom Cruise Still Gearing Up For 'Top Gun 2,' Story Will Involve Drone Warfare Watch: First Trailer For Oliver Stone’s ‘Snowden’ Starring Joseph Gordon-Levitt, Shailene Woodley & Nicolas Cage Watch: First Trailer For Oliver Stone’s ‘Snowden’ Starring Joseph Gordon-Levitt, Shailene Woodley & Nicolas Cage Review: ‘Terminator: Genisys’ Starring Arnold Schwarzenegger, Emilia Clarke, Jai Courtney & Jason Clarke Review: ‘Terminator: Genisys’ Starring Arnold Schwarzenegger, Emilia Clarke, Jai Courtney & Jason Clarke 'Thor: The Dark World' Director Alan Taylor Says His Marvel Experience Was "Particularly Wrenching" 'Thor: The Dark World' Director Alan Taylor Says His Marvel Experience Was "Particularly Wrenching" The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season

Watch: Lena Dunham Directs & Stars In New Yorker App Promo With Jon Hamm & Alex Karpovsky

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist August 9, 2012 at 9:21AM

It seems that the folks in the New Yorker's marketing department want to live in a world where hipsters walk around with a rolled up copy of the latest edition of the magazine in their back pocket. Or, better yet, on their iPhone. Two years ago they enlisted Roman Coppola to direct a short film about using the New Yorker iPad app -- it starred Jason Schwartzman and it was pretty awesome. And now they've raised the game a bit more, signing on a couple of high profile Emmy nominees to give everyone a fresh look at their new iPhone app.
1
Lena Dunham New Yorker skip crop

It seems that the folks in the New Yorker's marketing department want to live in a world where hipsters walk around with a rolled up copy of the latest edition of the magazine in their back pocket. Or, better yet, on their iPhone. Two years ago they enlisted Roman Coppola to direct a short film about using the New Yorker iPad app -- it starred Jason Schwartzman and it was pretty awesome. And now they've raised the game a bit more, signing on a couple of high profile Emmy nominees to give everyone a fresh look at their new iPhone app.

Directed by and starring Lena Dunham, along with Jon Hamm and Alex Karpovsky (aka Ray on "Girls") this five minute spot is pretty clever, and very funny. Set up as an interview on a talk show (hosted by a clueless Hamm), the actual explanation of the app is positioned as a clip within the segment, with Dunham playing some kind of "The Devil Wears Prada" style New Yorker editor, who has to explain the app to her assistant (Karpovsky) who just doesn't get it. It's well done, enjoyable and worth a spin below. Check it out. [CoCreate]

This article is related to: Lena Dunham, Jon Hamm, Alex Karpovsky


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates