Click to Skip Ad
Closing in...
First Look: Matt Damon As An Astronaut In Ridley Scott’s ‘The Martian’ First Look: Matt Damon As An Astronaut In Ridley Scott’s ‘The Martian’ Cannes Review: Justin Kurzel's 'Macbeth' Starring Michael Fassbender & Marion Cotillard Cannes Review: Justin Kurzel's 'Macbeth' Starring Michael Fassbender & Marion Cotillard Watch: Incredible Vintage Footage Of Audience Reactions To 'The Exorcist' In 1973 Watch: Incredible Vintage Footage Of Audience Reactions To 'The Exorcist' In 1973 Cannes Review: Gaspar Noé's Hardcore And Softhearted 'Love' Cannes Review: Gaspar Noé's Hardcore And Softhearted 'Love' Here's The Character Backstory For Doof aka Guitar Flamethrower Dude In 'Mad Max: Fury Road' Here's The Character Backstory For Doof aka Guitar Flamethrower Dude In 'Mad Max: Fury Road' Cannes Review: Hou Hsiao-Hsien's 'The Assassin' Is An Epic Visual Poem Cannes Review: Hou Hsiao-Hsien's 'The Assassin' Is An Epic Visual Poem The 10 Most Controversial Cannes Films Ever The 10 Most Controversial Cannes Films Ever Roger Deakins To Shoot Denis Villeneuve's 'Blade Runner' Sequel Roger Deakins To Shoot Denis Villeneuve's 'Blade Runner' Sequel More NSFW Posters For Gaspar Noe's 3D 'Love' Plus The Official Director's Statement More NSFW Posters For Gaspar Noe's 3D 'Love' Plus The Official Director's Statement Cannes: Watch A Three Way Makeout In The First Clip From Gaspar Noe’s 3D ‘Love’ Plus New NSFW Image Cannes: Watch A Three Way Makeout In The First Clip From Gaspar Noe’s 3D ‘Love’ Plus New NSFW Image Simon Pegg Worries That Adults Obsessed With Comics & Sci-Fi Have Become "Infantilized By Our Own Taste" Simon Pegg Worries That Adults Obsessed With Comics & Sci-Fi Have Become "Infantilized By Our Own Taste" Cannes Review: Denis Villeneuve's 'Sicario' Starring Emily Blunt, Josh Brolin And Benicio Del Toro Cannes Review: Denis Villeneuve's 'Sicario' Starring Emily Blunt, Josh Brolin And Benicio Del Toro George Miller Says He Courted Heath Ledger To Lead 'Mad Max' In 2006, Reveals Title For 'Fury Road' Sequel George Miller Says He Courted Heath Ledger To Lead 'Mad Max' In 2006, Reveals Title For 'Fury Road' Sequel Watch: Michael Fassbender Takes The Stage In First Trailer For 'Steve Jobs' Watch: Michael Fassbender Takes The Stage In First Trailer For 'Steve Jobs' George Miller Says 'Interstellar' Came Close To What His Version Of 'Contact' Would've Been Like George Miller Says 'Interstellar' Came Close To What His Version Of 'Contact' Would've Been Like New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: Lena Dunham Directs & Stars In New Yorker App Promo With Jon Hamm & Alex Karpovsky

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist August 9, 2012 at 9:21AM

It seems that the folks in the New Yorker's marketing department want to live in a world where hipsters walk around with a rolled up copy of the latest edition of the magazine in their back pocket. Or, better yet, on their iPhone. Two years ago they enlisted Roman Coppola to direct a short film about using the New Yorker iPad app -- it starred Jason Schwartzman and it was pretty awesome. And now they've raised the game a bit more, signing on a couple of high profile Emmy nominees to give everyone a fresh look at their new iPhone app.
1
Lena Dunham New Yorker skip crop

It seems that the folks in the New Yorker's marketing department want to live in a world where hipsters walk around with a rolled up copy of the latest edition of the magazine in their back pocket. Or, better yet, on their iPhone. Two years ago they enlisted Roman Coppola to direct a short film about using the New Yorker iPad app -- it starred Jason Schwartzman and it was pretty awesome. And now they've raised the game a bit more, signing on a couple of high profile Emmy nominees to give everyone a fresh look at their new iPhone app.

Directed by and starring Lena Dunham, along with Jon Hamm and Alex Karpovsky (aka Ray on "Girls") this five minute spot is pretty clever, and very funny. Set up as an interview on a talk show (hosted by a clueless Hamm), the actual explanation of the app is positioned as a clip within the segment, with Dunham playing some kind of "The Devil Wears Prada" style New Yorker editor, who has to explain the app to her assistant (Karpovsky) who just doesn't get it. It's well done, enjoyable and worth a spin below. Check it out. [CoCreate]

This article is related to: Lena Dunham, Jon Hamm, Alex Karpovsky


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates