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You can watch the short below, which was directed by Matthew Frost, and as you’ll see, it is actually a commercial for the Viva Vena brand. It serves as a pretty great spoof, effectively poking fun at some of the clichés you’d normally see in this kind of thing, and predictably Caplan’s great in it too. We particularly enjoyed that Caplan’s character likes to think to herself in French, and that she likes to collect things because she’s good at it. We’re not quite sure how an ad like this helps promote the brand because…oh wait, it’s got Lizzy Caplan in and it’s great and we’re writing about it. Well played, Viva Vena, well played. [IndieWire]
2 Comments
Ted | February 8, 2013 5:26 PM
I really didn't laugh once and the humor wasn't particularly interesting. It's low-hanging fruit stuff. I've felt like I've seen this satire countless times.