Click to Skip Ad
Closing in...
Watch: Anna Paquin Is Rescued In Clip From 'X-Men: Days of Future Past - The Rogue Cut' Watch: Anna Paquin Is Rescued In Clip From 'X-Men: Days of Future Past - The Rogue Cut' Watch: Live Your Ultimate Fantasy With The First NSFW Trailer For Gaspar Noe's 'Love' Watch: Live Your Ultimate Fantasy With The First NSFW Trailer For Gaspar Noe's 'Love' Terrence Malick’s ‘Knight Of Cups’ Won’t Arrive Until 2016, Austin Music Scene Drama Not Titled ‘Weightless’ Terrence Malick’s ‘Knight Of Cups’ Won’t Arrive Until 2016, Austin Music Scene Drama Not Titled ‘Weightless’ The Punisher Will Reportedly Appear As The Villain In ‘Daredevil’ Season 2 The Punisher Will Reportedly Appear As The Villain In ‘Daredevil’ Season 2 'Lucy 2' And 'Colombiana 2' Are In Development 'Lucy 2' And 'Colombiana 2' Are In Development Mixed Reactions For Marvel's 'Ant-Man' After First Press Screening Plus New Promos And Pics Mixed Reactions For Marvel's 'Ant-Man' After First Press Screening Plus New Promos And Pics The Essentials: The 5 Best Rachel McAdams Performances The Essentials: The 5 Best Rachel McAdams Performances Kevin Feige Says 'Spider-Man' Is "Definitely A Sony Picture," Talks Role Of 'Ant-Man' In Phase 3, More Kevin Feige Says 'Spider-Man' Is "Definitely A Sony Picture," Talks Role Of 'Ant-Man' In Phase 3, More First Reviews For 'Terminator Genisys' Suggest Franchise Didn't Need To Say "I'll Be Back" First Reviews For 'Terminator Genisys' Suggest Franchise Didn't Need To Say "I'll Be Back" Kit Harington & Dakota Fanning Replace Robert Pattinson & Mia Wasikowska In 'Brimstone' Kit Harington & Dakota Fanning Replace Robert Pattinson & Mia Wasikowska In 'Brimstone' The Essentials: The 5 Best Colin Farrell Perfomances The Essentials: The 5 Best Colin Farrell Perfomances Review: ‘True Detective’ Season 2, Episode 1, ‘The Western Book of the Dead,' How It Differs From Season 1 & More Review: ‘True Detective’ Season 2, Episode 1, ‘The Western Book of the Dead,' How It Differs From Season 1 & More First Listen: Here's Your 'True Detective' Season 2 Theme Song & The First Episode Music Cues First Listen: Here's Your 'True Detective' Season 2 Theme Song & The First Episode Music Cues The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far 'The Leftovers' Reboots For Season 2, Switches Setting And Makes Casting Changes 'The Leftovers' Reboots For Season 2, Switches Setting And Makes Casting Changes The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: Log On To 'Transcendence' With 2 Viral Videos, Featurette And A Hard Drive Of New Pics

The Playlist By Cain Rodriguez | The Playlist March 28, 2014 at 9:31AM

We’re just a few weeks out from its release date and the marketing roll-out for “Transcendence,” Wally Pfister’s directorial debut, is just kicking into high gear. Warner Bros. has released a pair of viral videos to hook you in the struggle of mankind versus an omniscient technological consciousness.
2
Transcendence, Johnny Depp

We’re just a few weeks out from its release date and the marketing roll-out for “Transcendence,” Wally Pfister’s directorial debut, is just kicking into high gear. Warner Bros. has released a pair of viral videos to hook you in the struggle of mankind versus an omniscient technological consciousness.

First up, a pair of videos from the viral marketing campaign centered on the guerilla group led by Kate Mara in the film, R.I.F.T. (or Revolutionary Independence From Technology). Johnny Depp, with some help from Rebecca Hall and Paul Bettany, is on the cusp of creating the singularity, an AI so advanced that it’s beyond anything the world has ever seen and has the potential to alter human history forever. Naturally, R.I.F.T. fears what awaits mankind on the other side of the technological singularity and uses various tactics -- including violence -- to stop the relentless forward march of technology and science. These two videos -- both hovering around the twenty-second mark -- take on the zeal of propaganda that’s decidedly from the anti-A.I. view, especially with the appearance of a banner reading: “Humans Are Born, Not Programmed.” Is the group just a band of luddite terrorists or are they really the last line of defense against our own self-inflicted doom?

The studio has also released a short featurette that runs over two minutes with some short interviews with Hall, Pfister and Morgan Freeman as well as some more footage from the film. Check out the featurette, the two viral ads and a batch of new stills from the film below. “Transcendence” takes over a theater near you on April 17th.

Transcendence
Transcendence
Transcendence
Transcendence
Transcendence
Transcendence
Transcendence
Transcendence, Rebecca Hall
Transcendence
Transcendence
Transcendence, Rebecca Hall
Transcendence
Transcendence
Transcendence
Transcendence

This article is related to: Transcendence, Kate Mara, Johnny Depp, Paul Bettany, Rebecca Hall, Morgan Freeman, Wally Pfister, Cillian Murphy


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates