Click to Skip Ad
Closing in...
Hackers Now Reportedly Say Sony Can Release 'The Interview,' But With Changes Hackers Now Reportedly Say Sony Can Release 'The Interview,' But With Changes George Clooney Pushes For VOD Release Of 'The Interview,' Calls Out Hollywood For Lack Of Courage George Clooney Pushes For VOD Release Of 'The Interview,' Calls Out Hollywood For Lack Of Courage Watch: Sony Releases "In Franco And Rogen We Trust" Promo For 'The Interview' Watch: Sony Releases "In Franco And Rogen We Trust" Promo For 'The Interview' Watch: The Style Of Wes Anderson, Quentin Tarantino, David Fincher, Terrence Malick & More Recreated With Stock Footage Watch: The Style Of Wes Anderson, Quentin Tarantino, David Fincher, Terrence Malick & More Recreated With Stock Footage Surprising Full Cast Revealed For Jason Reitman's Live Read Of 'Star Wars: Episode V - The Empire Strikes Back' Surprising Full Cast Revealed For Jason Reitman's Live Read Of 'Star Wars: Episode V - The Empire Strikes Back' Sony Officially Yanks 'The Interview' From Release Following Hacker Threats Sony Officially Yanks 'The Interview' From Release Following Hacker Threats The 21 Best Performances Of 2014 The 21 Best Performances Of 2014 The 12 Best Shots Of 2014 The 12 Best Shots Of 2014 Baffling First Official Synopsis For Terrence Malick's 'Knight Of Cups' Unveiled Baffling First Official Synopsis For Terrence Malick's 'Knight Of Cups' Unveiled Rumor: 'Batman v. Superman: Dawn Of Justice' Will Address Fan Complaints From 'Man Of Steel' Rumor: 'Batman v. Superman: Dawn Of Justice' Will Address Fan Complaints From 'Man Of Steel' Watch: Christian Bale Goes On A Hedonistic Journey In First Trailer For Terrence Malick's 'Knight Of Cups' Watch: Christian Bale Goes On A Hedonistic Journey In First Trailer For Terrence Malick's 'Knight Of Cups' The 20 Best Movie Posters Of 2014 The 20 Best Movie Posters Of 2014 Recap: 'The Newsroom' Series Finale, Season 3, Episode 6 'What Kind Of Day Has It Been' Recap: 'The Newsroom' Series Finale, Season 3, Episode 6 'What Kind Of Day Has It Been' More Leaks Reveal Reported Plans Around ‘Star Wars’ Episodes 8 & 9 More Leaks Reveal Reported Plans Around ‘Star Wars’ Episodes 8 & 9 Sony Leaks Reveal ‘Aquaman’ Director, ‘X-Men’/’Fantastic Four’ Crossover Plans & More Sony Leaks Reveal ‘Aquaman’ Director, ‘X-Men’/’Fantastic Four’ Crossover Plans & More Review: Assassination Comedy ‘The Interview’ Starring Seth Rogen, James Franco, And Lizzy Caplan Review: Assassination Comedy ‘The Interview’ Starring Seth Rogen, James Franco, And Lizzy Caplan The 20 Best Films Of 2014 The 20 Best Films Of 2014 Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki

Watch: Log On To 'Transcendence' With 2 Viral Videos, Featurette And A Hard Drive Of New Pics

The Playlist By Cain Rodriguez | The Playlist March 28, 2014 at 9:31AM

We’re just a few weeks out from its release date and the marketing roll-out for “Transcendence,” Wally Pfister’s directorial debut, is just kicking into high gear. Warner Bros. has released a pair of viral videos to hook you in the struggle of mankind versus an omniscient technological consciousness.
2
Transcendence, Johnny Depp

We’re just a few weeks out from its release date and the marketing roll-out for “Transcendence,” Wally Pfister’s directorial debut, is just kicking into high gear. Warner Bros. has released a pair of viral videos to hook you in the struggle of mankind versus an omniscient technological consciousness.

First up, a pair of videos from the viral marketing campaign centered on the guerilla group led by Kate Mara in the film, R.I.F.T. (or Revolutionary Independence From Technology). Johnny Depp, with some help from Rebecca Hall and Paul Bettany, is on the cusp of creating the singularity, an AI so advanced that it’s beyond anything the world has ever seen and has the potential to alter human history forever. Naturally, R.I.F.T. fears what awaits mankind on the other side of the technological singularity and uses various tactics -- including violence -- to stop the relentless forward march of technology and science. These two videos -- both hovering around the twenty-second mark -- take on the zeal of propaganda that’s decidedly from the anti-A.I. view, especially with the appearance of a banner reading: “Humans Are Born, Not Programmed.” Is the group just a band of luddite terrorists or are they really the last line of defense against our own self-inflicted doom?

The studio has also released a short featurette that runs over two minutes with some short interviews with Hall, Pfister and Morgan Freeman as well as some more footage from the film. Check out the featurette, the two viral ads and a batch of new stills from the film below. “Transcendence” takes over a theater near you on April 17th.

Transcendence
Transcendence
Transcendence
Transcendence
Transcendence
Transcendence
Transcendence
Transcendence, Rebecca Hall
Transcendence
Transcendence
Transcendence, Rebecca Hall
Transcendence
Transcendence
Transcendence
Transcendence

This article is related to: Transcendence, Kate Mara, Johnny Depp, Paul Bettany, Rebecca Hall, Morgan Freeman, Wally Pfister, Cillian Murphy


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates