Click to Skip Ad
Closing in...
Watch: Anna Paquin Is Rescued In Clip From 'X-Men: Days of Future Past - The Rogue Cut' Watch: Anna Paquin Is Rescued In Clip From 'X-Men: Days of Future Past - The Rogue Cut' Watch: Live Your Ultimate Fantasy With The First NSFW Trailer For Gaspar Noe's 'Love' Watch: Live Your Ultimate Fantasy With The First NSFW Trailer For Gaspar Noe's 'Love' Terrence Malick’s ‘Knight Of Cups’ Won’t Arrive Until 2016, Austin Music Scene Drama Not Titled ‘Weightless’ Terrence Malick’s ‘Knight Of Cups’ Won’t Arrive Until 2016, Austin Music Scene Drama Not Titled ‘Weightless’ The Punisher Will Reportedly Appear As The Villain In ‘Daredevil’ Season 2 The Punisher Will Reportedly Appear As The Villain In ‘Daredevil’ Season 2 'Lucy 2' And 'Colombiana 2' Are In Development 'Lucy 2' And 'Colombiana 2' Are In Development Mixed Reactions For Marvel's 'Ant-Man' After First Press Screening Plus New Promos And Pics Mixed Reactions For Marvel's 'Ant-Man' After First Press Screening Plus New Promos And Pics The Essentials: The 5 Best Rachel McAdams Performances The Essentials: The 5 Best Rachel McAdams Performances Kevin Feige Says 'Spider-Man' Is "Definitely A Sony Picture," Talks Role Of 'Ant-Man' In Phase 3, More Kevin Feige Says 'Spider-Man' Is "Definitely A Sony Picture," Talks Role Of 'Ant-Man' In Phase 3, More First Reviews For 'Terminator Genisys' Suggest Franchise Didn't Need To Say "I'll Be Back" First Reviews For 'Terminator Genisys' Suggest Franchise Didn't Need To Say "I'll Be Back" Kit Harington & Dakota Fanning Replace Robert Pattinson & Mia Wasikowska In 'Brimstone' Kit Harington & Dakota Fanning Replace Robert Pattinson & Mia Wasikowska In 'Brimstone' The Essentials: The 5 Best Colin Farrell Perfomances The Essentials: The 5 Best Colin Farrell Perfomances Review: ‘True Detective’ Season 2, Episode 1, ‘The Western Book of the Dead,' How It Differs From Season 1 & More Review: ‘True Detective’ Season 2, Episode 1, ‘The Western Book of the Dead,' How It Differs From Season 1 & More First Listen: Here's Your 'True Detective' Season 2 Theme Song & The First Episode Music Cues First Listen: Here's Your 'True Detective' Season 2 Theme Song & The First Episode Music Cues The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far 'The Leftovers' Reboots For Season 2, Switches Setting And Makes Casting Changes 'The Leftovers' Reboots For Season 2, Switches Setting And Makes Casting Changes The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: NBA Ad Directed By & Starring Spike Lee

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist December 22, 2012 at 11:47AM

While Spike Lee's directing career in both features and documentaries ensures him a place in cinematic history, his legacy will also involve his groundbreaking advertising work. One could argue that Nike would not be the brand it is today without Lee's iconic ads with Michael Jordan for his patented Air Jordan sneakers, and over the years, the helmer has lent his touch to spots for Levi's, Converse, Jaguar and much more. And now he's at it for the NBA.
1
Bernard King Spike Lee

While Spike Lee's directing career in both features and documentaries ensures him a place in cinematic history, his legacy will also involve his groundbreaking advertising work. One could argue that Nike would not be the brand it is today without Lee's iconic ads with Michael Jordan for his patented Air Jordan sneakers, and over the years, the helmer has lent his touch to spots for Levi's, Converse, Jaguar and much more. And now he's at it for the NBA.

And as everyone knows, Lee is a huge New York Knicks fan, and in this spot, which he both directed and stars in, he talks up Bernard King, forward for the team from 1982-1987. He was a four time NBA All-Star, one of the best scorers of all time, and a helluva player in the paint. And Lee honors King in this pretty exciting little spot. Give it a spin below.

This article is related to: Spike Lee


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates