Aaron Paul is going from breaking bad to breaking speed limits (sorry), and trying on his franchise wings with "Need For Speed," which is using a Super Bowl ad slot to get you in the racing mood.
Adapted from hit video game, the film boasts a pretty solid supporting cast including Dominic Cooper, Imogen Poots, Rami Malek, Scott Mescudi, Dakota Johnson and Michael Keaton, and aims to "return to the great car culture films of the 1960s and ’70s." We'll see about that—here's the official synopsis:
Tobey Marshall (Aaron Paul), a blue-collar mechanic who races muscle cars on the side in an unsanctioned street-racing circuit. Struggling to keep his family-owned garage afloat, he reluctantly partners with the wealthy and arrogant ex-NASCAR driver Dino Brewster (Dominic Cooper). But just as a major sale to car broker Julia Maddon (Imogen Poots) looks like it will save Tobey's shop, a disastrous race allows Dino to frame Tobey for a crime he didn’t commit, and sending Tobey to prison while Dino expands his business out West.
Two years later, Tobey is released and set on revenge — but he knows his only chance to take down his rival Dino is to defeat him in the high-stakes race known as De Leon — the Super Bowl of underground racing. However to get there in time, Tobey will have to run a high-octane, action-packed gauntlet that includes dodging pursuing cops coast-to-coast as well as contending with a dangerous bounty Dino has put out on his car. With the help of his loyal crew and the surprisingly resourceful Julia, Tobey defies odds at every turn and proves that even in the flashy world of exotic supercars, the underdog can still finish first.
"Need For Speed" opens on March 14th. Check out the Super Bowl spot along with 5 featurettes below.