By Kevin Jagernauth | The Playlist September 18, 2013 at 10:07AM
The commercial world provides all kind of opportunities for filmmakers either looking to make their name before leaping to features or established directors trying to keep their skills sharp between gigs, while taking home some extra pocket money. And so today, we bring you a handful of new ads from some filmmakers of note, so let's dive in...
First up, Michel Gondry has teamed with Gillette to promote their Clear Gel Deodorant with "Training Tracks." The highly musical spot—fitting for Gondry, who has done more than his share of music videos—features football players Champ Bailey and Kayvon Webster of the Denver Broncos, Ben Jarvus Green-Ellis and Giovani Bernard of the Cincinnati Bengals and Mike Golic, Jr. from Notre Dame, working out in a music studio, with sounds of their work cut into a tight jam. And oh, that music? It's put together by Phil Mossman of LCD Soundsystem fame. Check it out below. [Market Watch]
Roman Coppola continues his work for Microsoft's Windows Phone, and after dropping a spot this spring, he returns with another, with more brawling taking place by those who don't own the advertised digital device. This time around, the frenzy takes place at a kids' recital where those with lesser phones battle to get up close. Nothing remarkable, though the costume design (particularly the colors) does seem very Coppola. Watch below. [Mediabistro]
Before Noam Murro shows off this blockbuster skills next year with "300: Rise Of An Empire," he's telling a bit more of a human story with this ad for Guinness. It's fairly simple, with a group of wheelchair basketball players driving hard to the hoop, until the final reveal turns it into something a bit more special. And in case you're wondering, the song is "To Build A Home" by Cinematic Orchestra. Watch below. [The Inspiration Room]
And to close things off, "Kings Of Summer" helmer Jordan Vogt-Roberts brings his creativity to this Audi ad/short film featuring "Homeland" star Claire Danes. Running nearly four minutes, "Smart Performer" finds the actress taking both sides of the fork in the road, with life going well on one side, and not so hot on the other. Fuel up and check it out.