We still don't know what the allure of Vine is (six second videos? who cares?), but Instagram is one-upping them with 15 seconds worth of space, and Open Road is using it for a quick little promo for "Jobs." Kutcher plays The Man With The Black Turtleneck, with the movie tracking his life from the garages of California and home-brew computing clubs to knocking the world on its ass with the iPod. We're still not sold on Kutcher in the lead, but hopefully combined with the supporting cast of Josh Gad, Dermot Mulroney, Lukas Haas, J.K. Simmons, Matthew Modine and James Woods, this will at least be something approaching respectable.
"Jobs" shuffles into theaters on August 16th. Trailer and a couple new pics below.