Click to Skip Ad
Closing in...
Watch: Spoiler-ific Local News Report On 'Batman v. Superman' That Caused WB To Lauch A Lawsuit Watch: Spoiler-ific Local News Report On 'Batman v. Superman' That Caused WB To Lauch A Lawsuit Christopher Nolan Says 'Interstellar' Is About "What It Means To Be A Dad”; Plus Check Out New Pics Christopher Nolan Says 'Interstellar' Is About "What It Means To Be A Dad”; Plus Check Out New Pics Paul Schrader, Nicolas Winding Refn & Nicolas Cage Campaign Against Their Film 'Dying Of The Light' Paul Schrader, Nicolas Winding Refn & Nicolas Cage Campaign Against Their Film 'Dying Of The Light' WTF: Horror Hit 'Annabelle' Yanked From French Theaters Due To Rioting WTF: Horror Hit 'Annabelle' Yanked From French Theaters Due To Rioting Retrospective: The Films Of Paul Thomas Anderson Retrospective: The Films Of Paul Thomas Anderson WB Reveals Full DC Slate Through 2020, Including Two 'Justice League' Pics, 'Wonder Woman,' 'Green Lantern' & More WB Reveals Full DC Slate Through 2020, Including Two 'Justice League' Pics, 'Wonder Woman,' 'Green Lantern' & More Brad Bird Explains Why He Passed On Directing 'Star Wars: Episode 7' Brad Bird Explains Why He Passed On Directing 'Star Wars: Episode 7' Shia LaBeouf Cut His Own Face, Fought The Cast & Got A Tooth Pulled Making 'Fury' Shia LaBeouf Cut His Own Face, Fought The Cast & Got A Tooth Pulled Making 'Fury' Robert Downey Jr. To Join Chris Evans In ‘Captain America 3’ Which Will Help Launch A New Phase Of Marvel Robert Downey Jr. To Join Chris Evans In ‘Captain America 3’ Which Will Help Launch A New Phase Of Marvel BFI London Film Festival Review: Susanne Bier's Long-Delayed 'Serena' Starring Jennifer Lawrence & Bradley Cooper BFI London Film Festival Review: Susanne Bier's Long-Delayed 'Serena' Starring Jennifer Lawrence & Bradley Cooper Oscar Buzz: Who's Going To Challenge For Best Actress This Year? Oscar Buzz: Who's Going To Challenge For Best Actress This Year? Robert Downey Jr. Says Superhero Films Are Becoming “Old" And Showing "Signs Of Fraying Around The Edges” Robert Downey Jr. Says Superhero Films Are Becoming “Old" And Showing "Signs Of Fraying Around The Edges” Recap: 'Boardwalk Empire' Season 5, Episode 6 ‘Devil You Know’ Recap: 'Boardwalk Empire' Season 5, Episode 6 ‘Devil You Know’ Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' The Best Documentaries Of 2014 So Far The Best Documentaries Of 2014 So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season The Best Films Of 2014 So Far... The Best Films Of 2014 So Far... From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki The 10 Best & Worst Movie Sex Scenes The 10 Best & Worst Movie Sex Scenes All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: New International Trailer For 'This Is The End' Does It Scarface Style

The Playlist By Kevin Jagernauth | The Playlist May 30, 2013 at 4:28PM

It's either some brass balls or just a flat out bad decision, but with Sony positioning Seth Rogen and Evan Goldberg's let's-make-a-movie-with-our-friends effort "This Is The End" for the same weekend on "Man Of Steel," they are essentially hoping that many folks will forgo Superman or some dumb laughs. Granted, it drops on the Wednesday so the comedy will a slight head start, but will it build enough steam to make a decent counter-programming choice?
1
This Is The End

It's either some brass balls or just a flat out bad decision, but with Sony positioning Seth Rogen and Evan Goldberg's let's-make-a-movie-with-our-friends effort "This Is The End" for the same weekend as "Man Of Steel," they are essentially hoping that many folks will forgo Superman for some dumb laughs. Granted, it drops on the Wednesday so the comedy will have a slight head start, but will it build enough steam to make a decent counter-programming choice?

Well, a new international trailer has arrived to make the case, and showing off even more gags from the movie is running the risk of putting all the funniest moments online before it even hits theaters. The premise is simple: during a party at James Franco's house, the apocalypse comes, and the Apatow-brood have to survive. Playing heightened versions of themselves, that's primarily where the laughs for this one come from, so if you're not really down with these dudes, it may not be your cup of tea. But there are more than enough familiar faces popping up that you're bound to like at least somebody in here.

Either way, Sony seem to be happy with the end result, with The Wrap reporting that the studio has acquired movie rights to the novel "Sell Out," by former "Saturday Night Live" writer Simon Rich, for Rogen and Goldberg to produce. The wacky story "follows a fictionalized version of Rich as he meets his great-great-grandfather Herschel, who was preserved in brine for 100 years after a pickle factory accident and is baffled by his descendant Simon's lifestyle as a script doctor in hipster-filled Brooklyn." Another meta, inside-industry-meets-genre-filled-story, it seems.

"This Is The End" boards up the windows on June 12th.

This article is related to: This Is The End, Film Trailers, Seth Rogen, Evan Goldberg, Sell Out


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates