The battle to keep surprises in store for an audience versus the need for mass marketing a major tentpole can be a tricky balance, but so far this year it seems studios are wising up. "Iron Man 3" and "Man Of Steel" both had extensive campaigns, yet kept big twists and plot developments under firm lock and key while stoking excitement for these franchise movies. And while we wait to see if Fox pulls a "Prometheus" and eventually ruins "The Wolverine," Sony is showing off a bit more of Neill Blomkamp's original tentpole (a rarity) "Elysium" with a brand new trailer.
You know the rough outline already. Matt Damon is cancer-stricken Earth dweller who decides to bust into the lavish and elite space station orbiting the planet to get the treatment he needs. In his way? Cold bureaucrat Jodie Foster and relentless hitman for hire Sharlto Copley. Yep, it's Big Ideas meet Big Explosions, but as he showed with "District 9," Blomkamp is able to marry the two quite seamlessly with high entertainment value. Does this new spot give too much away? Guess we'll find out in due course.
"Elysium" arrives on August 9th. Watch below.