With "The Avengers" already in theaters and crushing the box office, and with Christopher Nolan's "The Dark Knight Rises" looking to deliver the epic finale everyone is hoping for, can Sony's "The Amazing Spider-Man" make it three-for-three? Well, the newest (and, presumably, the last) trailer is here and it's pretty… blah. Sony is going to have to go into overdrive to convince people that it's worth sitting through another two hours of "how Peter Parker got his Spider-Man powers," because, really, this trailer isn't convincing anyone.
The clip features a lot of the same footage that we were shown back in February at the preview for fans/press, and we can't pinpoint anything new in this trailer that we didn't see back then. However, for those who couldn't make it, a lot of this will be brand new. We get glimpses of Rhys Ifans' Lizard villain, Emma Stone looking very adorable, and we still love that glow-in-the-dark chamber where the radioactive (or genetically mutated) spiders are being kept at OsCorp (from what we understand, the movie is riddled with references to Norman Osborne as "The Man Upstairs" or "The Boss" but we don't actually ever see him). The trailer ends with a climactic fight between Spider-Man and The Lizard high atop a building in Columbus Circle, things crashing and glass raining down towards the street. But we can't really tell you why this is all that exciting, especially after "The Avengers" and Loki's army fucked up much of midtown in truly spectacular fashion.
We'll let you judge for yourself -- here's the trailer, and we're sure everyone will flock to this thing when it opens on July 3rd.