By Kevin Jagernauth | The Playlist November 18, 2011 at 2:06PM
If you go to the movie theater this weekend, you may see something that surprises you. People. After a few weeks of waning, sagging box office numbers, the R-rated, 3D "Immortals" arrived last weekend and performed well beyond expectations to take the top spot. Unfortunately, they're up against the Twihards who are expecting to power 'Breaking Dawn' to well over $100 million in ticket sales and likely meaning a precipitous second week drop for "Immortals." Eager to keep from falling too hard, "Immortals" has conjured up a brand new spot aimed at one demographic only: men.
Short and to the point, this latest ad urges men to sack up and go see people getting stabbed and shit in "Immortals" while the ladies all go scream and swoon at RPatz in 'Breaking Dawn.' Bros night out, dudes. Of course, the marketing could have put together an ad featuring praise for the movie as an incentive to get people to go, but with only a 38% score on Rotten Tomatoes that was probably harder to do. But taking down "Twilight"? Like shooting fish in a barrel.