"We've Lost The East Coast, China's Dark": New Super Bowl TV Spot For 'World War Z'

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by Oliver Lyttelton
January 31, 2013 7:37 PM
3 Comments

Over the next few days, some of the bigger movies of the year are going to be unveiling their wares in front of one of the biggest TV audiences on the calendar. Yep, Superbowl Sunday has arrived, and as ever, some high profile movies are going to be using the commercial breaks to show new footage. And one of them just snuck out early, as Paramount have unveiled their big game spot for summer blockbuster "World War Z" a full 72 hours before game time.

And... there's not a lot of new footage here, to be honest. The trailer that landed a few months back is structurally and content-wise pretty close to the truncated 30-odd seconds we get here, although there's a slight hint of a traumatic-looking plane crash sequence that looks new to our eyes.

In fairness, Paramount are at a disadvantage, because the rewritten, reshot third act of the film only wrapped a couple of months back, so they may not have had that much footage to show. And the Superbowl audience are more likely to be casual movie fans who haven't necessarily seen the trailer already. But at the same time, there's nothing here that really explains what the movie's about, or why anyone should go see it, beyond the presence of Brad Pitt. Still, "Inception" fart trombone!

You can see the clip below in an embed courtesy of Bleeding Coo l, or watch it in HD over at Apple. "World War Z" opens on June 21st, 2013. And if anyone's solved the "is it really fast? Do you eat it on Sundays?" riddle, let us know. We're assuming it's not "braaaaaains."

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More: World War Z, Brad Pitt, Mireille Enos, Marc Forster, Film Trailers

3 Comments

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MAL | February 1, 2013 11:20 AMReply

Read the book and thought it was great but realized that a movie would have to significantly change elements to make it work within the book's framework. Frankly, it looks to me that they may have succeeded. To hell with the naysayers who complain it's not going to be like the book -- it CAN'T be.
daniel | February 1, 2013 1:24 AMReply

just to whet your zombie whistle:
http://vimeo.com/35665030
kitcon | January 31, 2013 7:56 PMReply

Yup, I saw some pics online of the reshoots that showed the crash scene.