Click to Skip Ad
Closing in...
New ‘Ant-Man’ Photos; Movie May Include More Marvel Cinematic Universe Characters New ‘Ant-Man’ Photos; Movie May Include More Marvel Cinematic Universe Characters Over 30 New 'Jurassic World' Photos, Plus 2 New Clips & Lots Of New TV Spots Over 30 New 'Jurassic World' Photos, Plus 2 New Clips & Lots Of New TV Spots Matt Damon Goes Interstellar Again In New Pics From Ridley Scott's 'The Martian' Matt Damon Goes Interstellar Again In New Pics From Ridley Scott's 'The Martian' First Look: Matt Damon As An Astronaut In Ridley Scott’s ‘The Martian’ First Look: Matt Damon As An Astronaut In Ridley Scott’s ‘The Martian’ Cannes Review: Justin Kurzel's 'Macbeth' Starring Michael Fassbender & Marion Cotillard Cannes Review: Justin Kurzel's 'Macbeth' Starring Michael Fassbender & Marion Cotillard Watch: Incredible Vintage Footage Of Audience Reactions To 'The Exorcist' In 1973 Watch: Incredible Vintage Footage Of Audience Reactions To 'The Exorcist' In 1973 Cannes Review: Gaspar Noé's Hardcore And Softhearted 'Love' Cannes Review: Gaspar Noé's Hardcore And Softhearted 'Love' Here's The Character Backstory For Doof aka Guitar Flamethrower Dude In 'Mad Max: Fury Road' Here's The Character Backstory For Doof aka Guitar Flamethrower Dude In 'Mad Max: Fury Road' Cannes Review: Hou Hsiao-Hsien's 'The Assassin' Is An Epic Visual Poem Cannes Review: Hou Hsiao-Hsien's 'The Assassin' Is An Epic Visual Poem The 10 Most Controversial Cannes Films Ever The 10 Most Controversial Cannes Films Ever Roger Deakins To Shoot Denis Villeneuve's 'Blade Runner' Sequel Roger Deakins To Shoot Denis Villeneuve's 'Blade Runner' Sequel More NSFW Posters For Gaspar Noe's 3D 'Love' Plus The Official Director's Statement More NSFW Posters For Gaspar Noe's 3D 'Love' Plus The Official Director's Statement Cannes: Watch A Three Way Makeout In The First Clip From Gaspar Noe’s 3D ‘Love’ Plus New NSFW Image Cannes: Watch A Three Way Makeout In The First Clip From Gaspar Noe’s 3D ‘Love’ Plus New NSFW Image Simon Pegg Worries That Adults Obsessed With Comics & Sci-Fi Have Become "Infantilized By Our Own Taste" Simon Pegg Worries That Adults Obsessed With Comics & Sci-Fi Have Become "Infantilized By Our Own Taste" George Miller Says 'Interstellar' Came Close To What His Version Of 'Contact' Would've Been Like George Miller Says 'Interstellar' Came Close To What His Version Of 'Contact' Would've Been Like New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season 10 Movies Booed At Cannes 10 Movies Booed At Cannes All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

"We've Lost The East Coast, China's Dark": New Super Bowl TV Spot For 'World War Z'

Photo of Oliver Lyttelton By Oliver Lyttelton | The Playlist January 31, 2013 at 7:37PM

Over the next few days, some of the bigger movies of the year are going to be unveiling their wares in front of one of the biggest TV audiences on the calendar. Yep, Superbowl Sunday has arrived, and as ever, some high profile movies are going to be using the commercial breaks to show new footage. And one of them just snuck out early, as Paramount have unveiled their big game spot for summer blockbuster "World War Z" a full 72 hours before game time.
3
World War Z, Brad Pitt, Mireille Enos

Over the next few days, some of the bigger movies of the year are going to be unveiling their wares in front of one of the biggest TV audiences on the calendar. Yep, Superbowl Sunday has arrived, and as ever, some high profile movies are going to be using the commercial breaks to show new footage. And one of them just snuck out early, as Paramount have unveiled their big game spot for summer blockbuster "World War Z" a full 72 hours before game time.

And... there's not a lot of new footage here, to be honest. The trailer that landed a few months back is structurally and content-wise pretty close to the truncated 30-odd seconds we get here, although there's a slight hint of a traumatic-looking plane crash sequence that looks new to our eyes.

In fairness, Paramount are at a disadvantage, because the rewritten, reshot third act of the film only wrapped a couple of months back, so they may not have had that much footage to show. And the Superbowl audience are more likely to be casual movie fans who haven't necessarily seen the trailer already. But at the same time, there's nothing here that really explains what the movie's about, or why anyone should go see it, beyond the presence of Brad Pitt. Still, "Inception" fart trombone!

You can see the clip below in an embed courtesy of Bleeding Cool, or watch it in HD over at Apple. "World War Z" opens on June 21st, 2013. And if anyone's solved the "is it really fast? Do you eat it on Sundays?" riddle, let us know. We're assuming it's not "braaaaaains."

This article is related to: World War Z, Brad Pitt, Mireille Enos, Marc Forster, Film Trailers


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates