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Watch: Nike Football Ad Directed By Mark Romanek & Edited By Academy Award Winner Kirk Baxter

by Kevin Jagernauth
April 28, 2012 12:45 PM
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While Mark Romanek's next directorial effort "Cinderella" continues to develop, he's been busy keeping his skills honed in the commercial world. Last year he directed that pretty weird Kia ad with the dancing hamsters, but he's back with something a bit more his flavor and has brought some pretty solid talent with him to assist.

Romanek has delivered a new ad for Nike Football with Kirk Baxter -- who won Oscars for editing David Fincher's "The Girl With The Dragon Tattoo" and "The Social Network" -- cutting it together. Featuring a brace of NFL stars including Troy Polamalu, Calvin Johnson, Darrelle Revis, LeSean McCoy, Ndamukong Suh, Alex Smith, Larry Fitzgerald and Marshawn Lynch, the spot emphasizes how the game has changed from the one your Dad used to watch, falling asleep on the couch on Sunday afternoons. Watch below. [AdWeek]

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  • jingmei | April 29, 2012 3:21 AMReply

    Wish Mr. Romanek make more awesome stuff are like Never Let Me Go.

  • Ross | April 28, 2012 2:48 PMReply

    the awesome Giancarlo Esposito doing the voiceover

  • chris | April 28, 2012 2:40 PMReply

    water is wetter. dry is drier. is is even more than it is. they also have hired real nfl referee mike carey. those little details. good touch. but fast is faster?

  • caro | April 28, 2012 2:22 PMReply

    great sound design

  • Glass | April 28, 2012 2:18 PMReply

    Dope. Kirk rules so hard

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