Click to Skip Ad
Closing in...
Watch: Jesse Eisenberg And Kristen Stewart Go On In The Run In Red Band Trailer For 'American Ultra' Watch: Jesse Eisenberg And Kristen Stewart Go On In The Run In Red Band Trailer For 'American Ultra' Tilda Swinton Joins Benedict Cumberbatch In 'Doctor Strange' Tilda Swinton Joins Benedict Cumberbatch In 'Doctor Strange' Watch: Jason Segel Plays David Foster Wallace Opposite Jesse Eisenberg In The First Trailer For ‘The End Of The Tour’ Watch: Jason Segel Plays David Foster Wallace Opposite Jesse Eisenberg In The First Trailer For ‘The End Of The Tour’ The Top 10 Films Of The 2015 Cannes Film Festival The Top 10 Films Of The 2015 Cannes Film Festival 5 Innovative Ways The Michael Fassbender/Marion Cotillard 'Macbeth' Differs From Previous Versions 5 Innovative Ways The Michael Fassbender/Marion Cotillard 'Macbeth' Differs From Previous Versions New ‘Ant-Man’ Photos; Movie May Include More Marvel Cinematic Universe Characters New ‘Ant-Man’ Photos; Movie May Include More Marvel Cinematic Universe Characters Over 30 New 'Jurassic World' Photos, Plus 2 New Clips & Lots Of New TV Spots Over 30 New 'Jurassic World' Photos, Plus 2 New Clips & Lots Of New TV Spots Matt Damon Goes Interstellar Again In New Pics From Ridley Scott's 'The Martian' Matt Damon Goes Interstellar Again In New Pics From Ridley Scott's 'The Martian' Cannes Awards Winners: Jacques Audiard's 'Dheepan' Wins Palme d’Or; Rooney Mara Ties For Best Actress With ‘Carol’ Cannes Awards Winners: Jacques Audiard's 'Dheepan' Wins Palme d’Or; Rooney Mara Ties For Best Actress With ‘Carol’ First Look: Matt Damon As An Astronaut In Ridley Scott’s ‘The Martian’ First Look: Matt Damon As An Astronaut In Ridley Scott’s ‘The Martian’ Cannes Review: Justin Kurzel's 'Macbeth' Starring Michael Fassbender & Marion Cotillard Cannes Review: Justin Kurzel's 'Macbeth' Starring Michael Fassbender & Marion Cotillard Watch: Incredible Vintage Footage Of Audience Reactions To 'The Exorcist' In 1973 Watch: Incredible Vintage Footage Of Audience Reactions To 'The Exorcist' In 1973 Lonely Island Movie Is Called 'Conner4real,’ Targets Justin Bieber & Katy Perry, Adds Sarah Silverman, Imogen Poots, & More Lonely Island Movie Is Called 'Conner4real,’ Targets Justin Bieber & Katy Perry, Adds Sarah Silverman, Imogen Poots, & More Here's The Character Backstory For Doof aka Guitar Flamethrower Dude In 'Mad Max: Fury Road' Here's The Character Backstory For Doof aka Guitar Flamethrower Dude In 'Mad Max: Fury Road' The 10 Most Controversial Cannes Films Ever The 10 Most Controversial Cannes Films Ever New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: 'ParaNorman' Goes To The Olympics With 2 TV Spots

The Playlist By Benjamin Wright | The Playlist August 2, 2012 at 4:13PM

As if the promise of a spooky stop-motion film that looks to be equal parts “The Sixth Sense” and “Coraline” (from the creators of the latter film no less) wasn’t enough – the marketing machine has gone into overdrive for Laika animation's upcoming “ParaNorman.” In this case that doesn’t mean just hitting us with a barrage of pictures clipped from trailers and variations of one poster, as the film’s marketing department has instead created faux newspapers for the fictional town of Blithe Hollow, sent zombie slippers to members of the press and even taken over the international stage known as the Olympic Games.
0
ParaNorman

As if the promise of a spooky stop-motion film that looks to be equal parts “The Sixth Sense” and “Coraline” (from the creators of the latter film no less) wasn’t enough – the marketing machine has gone into overdrive for Laika animation's upcoming “ParaNorman.” In this case that doesn’t mean just hitting us with a barrage of pictures clipped from trailers and variations of one poster, as the film’s marketing department has instead created faux newspapers for the fictional town of Blithe Hollow, sent zombie slippers to members of the press and even taken over the international stage known as the Olympic Games.

Two TV spots created for the games have landed for the film, and we admit they’re pretty impressive. Instead of simply throwing together some footage from the film, each clip features one of the film’s members of the living dead actively competing in a physical competition of their own. One rather monstrous individual goes for a dive in a shallow grave, while another simply shows off his gymnastic skills, but doesn’t quite stick the landing in one piece. In case that’s not enough, Focus Features (who’s distributing the picture) has pulled together a number of artists to create some original art for the picture, with a variety of styles being utilized to give the film’s poster a new look.

The fact that Laika created original shorts specifically for the big event is quite admirable, and they seem to capture the fervor of the moment and mood of the film quite well. If you couldn’t tell, the film’s August 17th release date just seems too far away, but for now you can check out the TV spots and posters below.

ParaNorman Poster
ParaNorman Poster
ParaNorman Poster
ParaNorman Poster
ParaNorman Poster

This article is related to: ParaNorman


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates