By Kevin Jagernauth | The Playlist April 2, 2013 at 2:24PM
The last time I wrote about "The Conjuring," some commenters gave me flack for suggesting the first teaser trailer relied too heavily on loud noises and jump scares. Well, what will they have to say about this?
A new full length trailer for the James Wan horror has dropped and okay, I'll concede the atmosphere and mood it puts together -- particularly with the '70s setting -- is pretty nice. But let's not pretend there isn't a lot of long dramatic pauses and things being revealed on walls or behind people with a crash of strings and music to emphasize the scare. But you know what? It doesn't matter what you or I think because audiences eat this stuff up, and it says something that Warner Bros. is dropping this right in the midst of the summer. Clearly, they think this will not only be a genre hit but something with the potential to reach a much wider audience. But one question: why did they ditch the much cooler, old school yellow font for the title from the teaser, and replace it with the boring metallic treatment?
Anyway, "The Conjuring" will try and scare the shit out of you on July 19th. Watch below. [Vlicious!]