by Kevin Jagernauth
July 3, 2012 4:39 PM 4 Comments
Saving the world just got a whole lot more....British. Radiohead, already known for their various philanthropic and charitable efforts, and Jude Law have been paired up (kinda) by Greenpeace for "Save The Arctic." The PSA raises awareness about the issue of the fast melting artic region which could leave the lives of polar bears, narwhals, walruses and more in grave danger, along with humans as well, thanks to rising water levels as a result. Radiohead's (overused) "Everything In Its Right Place" (already featured extensively in the solid documentary "The Island President") provides the soundtrack while Law gravely narrates over footage of a CGI polar bear wandering through a deserted, polluted and ugly urban wasteland.
Give it a watch below, and if you're compelled to do more, click here to find out how to help.