Click to Skip Ad
Closing in...
Watch: James Bond Is Back In First Trailer For 'Spectre' Starring Daniel Craig, Lea Seydoux, Dave Bautista, & More Watch: James Bond Is Back In First Trailer For 'Spectre' Starring Daniel Craig, Lea Seydoux, Dave Bautista, & More Terrence Malick's Next Film With Ryan Gosling, Rooney Mara & Michael Fassbender Reportedly Gets Titled Terrence Malick's Next Film With Ryan Gosling, Rooney Mara & Michael Fassbender Reportedly Gets Titled Watch: Jake Gyllenhaal Gets Bloody And Bruised In First Trailer For Boxing Drama 'Southpaw' Watch: Jake Gyllenhaal Gets Bloody And Bruised In First Trailer For Boxing Drama 'Southpaw' New Infographic Lays Out Canonical 'Star Wars' Timeline With Films, TV And Books New Infographic Lays Out Canonical 'Star Wars' Timeline With Films, TV And Books First Official Image: Jesse Eisenberg As Lex Luthor In 'Batman v Superman: Dawn Of Justice' First Official Image: Jesse Eisenberg As Lex Luthor In 'Batman v Superman: Dawn Of Justice' Watch: First Trailer For Arnold Schwarzenegger's Zombie Pic 'Maggie' With Abigail Breslin Watch: First Trailer For Arnold Schwarzenegger's Zombie Pic 'Maggie' With Abigail Breslin Idris Elba Replaces Jamie Foxx In Harmony Korine's 'The Trap,' Al Pacino, Robert Pattinson, James Franco Also Join Idris Elba Replaces Jamie Foxx In Harmony Korine's 'The Trap,' Al Pacino, Robert Pattinson, James Franco Also Join 10 Terrible Films Starring Great Actors 10 Terrible Films Starring Great Actors Watch: Tom Hanks Acts Out His Filmography In 7-Minutes On 'The Late Late Show' Watch: Tom Hanks Acts Out His Filmography In 7-Minutes On 'The Late Late Show' New Directors/New Films Review: Jia Zhang-ke Produced 'K' Is A New Take On Franz Kafka's 'The Castle' New Directors/New Films Review: Jia Zhang-ke Produced 'K' Is A New Take On Franz Kafka's 'The Castle' Viggo Mortensen Reveals He Turned Down Quentin Tarantino's 'The Hateful Eight,' Auditioned For 'Reservoir Dogs' Viggo Mortensen Reveals He Turned Down Quentin Tarantino's 'The Hateful Eight,' Auditioned For 'Reservoir Dogs' Watch: First Teaser Trailer For 'Mission: Impossible: Rogue Nation' With Tom Cruise Arrives, If You Choose To Accept It Watch: First Teaser Trailer For 'Mission: Impossible: Rogue Nation' With Tom Cruise Arrives, If You Choose To Accept It Jonathan Nolan Says His Original Ending To 'Interstellar' Was “Much More Straightforward” Jonathan Nolan Says His Original Ending To 'Interstellar' Was “Much More Straightforward” The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: Red Band Trailer For 'Pineapple Express 2' (aka 'This Is The End')

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist April 1, 2013 at 1:00PM

Today is April Fool's Day, a holiday marked by lots of unfunny and terrible jokes floating around the internet trying to gotcha people. This isn't one of them. Instead, Seth Rogen, James Franco, Danny McBride and their pals have used April 1st to drop the trailer for the highly anticipated "Pineapple Express" sequel... okay, not really...
1
Pineapple Express Seth Rogen James Franco

Today is April Fool's Day, a holiday marked by lots of unfunny and terrible jokes floating around the internet trying to gotcha people. This isn't one of them. Instead, Seth Rogen, James Franco, Danny McBride and their pals have used April 1st to drop the trailer for the highly anticipated "Pineapple Express" sequel... okay, not really...

Instead, it's a sorta sweded trailer that ultimately works as a pretty terrible/funny promo for the upcoming apocalypse comedy "This Is The End." It's pretty fun stuff all around. If you're fans of these guys in general, it's a nice 90-second goof that doesn't oversell the joke or spend too much time on it (which many around the internet could learn). But not everyone rolls with Apatow gang, especially when they're playing versions of themselves. In fact, Sony wasn't very keen initially on the idea of "This Is The End" at all.

"The idea to let us play ourselves was a really hard thing [to sell]" Rogen said at a  Wondercon panel this past weekend (via io9). "...it really rubbed everybody the wrong way in the studio world," he added, saying that he and co-writer and co-director Evan Goldberg essentially lied to the studio by telling the bigwigs that they would shoot it so that the meta-concept could be edited out if need be. But test audiences gave the thumbs up to the premise, so in the end, Rogen and Goldberg's vision won out.

Roll, puff and pass below. "This Is The End" hits on June 14th.


This article is related to: Seth Rogen, James Franco, Danny McBride, This Is The End, Film Trailers


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


Check out Indiewire on LockerDome on LockerDome

E-Mail Updates