Click to Skip Ad
Closing in...
David Fincher Says He Shouldn't Have Directed 'The Game,' Dislikes Superhero Movies & Talks "Crazy" '20,000 Leagues' David Fincher Says He Shouldn't Have Directed 'The Game,' Dislikes Superhero Movies & Talks "Crazy" '20,000 Leagues' Matt Damon & Paul Greengrass Are Returning To The 'Bourne' Series Matt Damon & Paul Greengrass Are Returning To The 'Bourne' Series First Look: Angelina Jolie And Brad Pitt In 'By The Sea' First Look: Angelina Jolie And Brad Pitt In 'By The Sea' The Best, Worst And Most Disappointing Films Of The 2014 Toronto International Film Festival The Best, Worst And Most Disappointing Films Of The 2014 Toronto International Film Festival David Fincher Says Differences Over Casting And Disney's Corporate Culture Stalled '20,000 Leagues Under The Sea' David Fincher Says Differences Over Casting And Disney's Corporate Culture Stalled '20,000 Leagues Under The Sea' Recap: 'Boardwalk Empire' Season 5, Episode 2 ‘The Good Listener’ Recap: 'Boardwalk Empire' Season 5, Episode 2 ‘The Good Listener’ Review: 'No Good Deed' Starring Idris Elba and Taraji P. Henson Review: 'No Good Deed' Starring Idris Elba and Taraji P. Henson Watch: First Trailer For ‘Effie Gray’ Starring Dakota Fanning, Emma Thompson, Tom Sturridge & Greg Wise Watch: First Trailer For ‘Effie Gray’ Starring Dakota Fanning, Emma Thompson, Tom Sturridge & Greg Wise Watch: Shailene Woodley Gets NSFW In 2 Clips From 'White Bird In A Blizzard' Plus New Pics Watch: Shailene Woodley Gets NSFW In 2 Clips From 'White Bird In A Blizzard' Plus New Pics TIFF Review: 'Cake' Starring Jennifer Aniston, Anna Kendrick, Sam Worthington & More TIFF Review: 'Cake' Starring Jennifer Aniston, Anna Kendrick, Sam Worthington & More Watch: First Trailer For Rom-Com 'Playing It Cool' With Chris Evans, Michelle Monaghan, Aubrey Plaza & More Watch: First Trailer For Rom-Com 'Playing It Cool' With Chris Evans, Michelle Monaghan, Aubrey Plaza & More Watch: First Trailer For ‘Serena’ Starring Jennifer Lawrence & Bradley Cooper Watch: First Trailer For ‘Serena’ Starring Jennifer Lawrence & Bradley Cooper Tom Hardy Says He'll Never Do Another Romantic Comedy Again Thanks To 'This Means War' Tom Hardy Says He'll Never Do Another Romantic Comedy Again Thanks To 'This Means War' David Fincher Apparently Thinks 'Dragon Tattoo' Sequel 'The Girl Who Played With Fire' Could Get Made David Fincher Apparently Thinks 'Dragon Tattoo' Sequel 'The Girl Who Played With Fire' Could Get Made Fall TV Preview: Our 22 Most Anticipated Shows For The Rest Of 2014 Fall TV Preview: Our 22 Most Anticipated Shows For The Rest Of 2014 The Best Documentaries Of 2014 So Far The Best Documentaries Of 2014 So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season The Best Films Of 2014 So Far... The Best Films Of 2014 So Far... The 10 Best & Worst Movie Sex Scenes The 10 Best & Worst Movie Sex Scenes All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: Roman Coppola-Directed Farmers Insurance Tie-In Ad For 'The Avengers'

The Playlist By Kevin Jagernauth | The Playlist April 12, 2012 at 10:25AM

While the decade-long drought between feature films will soon end as Roman Coppola continues his work in post on "A Glimpse Inside The Mind Of Charlie Swan III" -- his sophomore effort following 2001's "CQ" -- he certainly hasn't been lacking in things to do. He's been writing, producing and helming second unit on films for Wes Anderson, Sofia Coppola and Francis Ford Coppola, and as part of The Directors Bureau has been making music videos and commercials. But this is easily the oddest entry of the bunch.
0
Farmers Insurance Roman Coppola The Avengers

While the decade-long drought between feature films will soon end as Roman Coppola continues his work in post on "A Glimpse Inside The Mind Of Charlie Swan III" -- his sophomore effort following 2001's "CQ" -- he certainly hasn't been lacking in things to do. He's been writing, producing and helming second unit on films for Wes Anderson, Sofia Coppola and Francis Ford Coppola, and as part of The Directors Bureau has been making music videos and commercials. But this is easily the oddest entry of the bunch.

With "The Avengers" swooping into theaters, marketing is in full effect with tie-ins to random products, including Farmers Insurance. Coppola has directed the TV ad for this one and it might be his most anonymous work to date. The spot features J.K. Simmons as Professor Burke, leading a class that draws similarities between being a superhero and a super agent. And then a chalk board explodes. Huh? It's not the first time Simmons or Farmers Insurance has shilled for Marvel, with an ad dropping last year as a tie-in for "X-Men: First Class."

Give it a look below. The spot will start rolling out on TV on April 16th. [MarketWatch]

This article is related to: Roman Coppola, The Avengers, J.K. Simmons


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates