If you thought Rodney Ascher's upcoming "Room 237" was the peak of cinematic obsession, poring over the minutiae of the vast well of conspiracy theories surrounding Stanley Kubrick's beautiful horror movie puzzle box "The Shining," get ready to tumble a bit further down the rabbit hole. A couple of years ago, Ascher got a bit of practice at peering way too closely at another cinematic oddity -- the old school Screen Gems logo.
The director's 2010 short "The S From Hell" is floating around online, and there's no better time to get a taste of his (overly?) thorough look at another piece of movie ephemera. In this case, it's the short lived 1964 incarnation of the Screen Gems logo, which featured the branding in red against a yellow backdrop, but most ominously, a pretty eerie musical accompaniment. The quasi-doc talks with "survivors" who remember the logo, in a goofy tribute to an almost forgotten logo. Give it a spin below. [The Seventh Art]