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Watch: Rooney Mara Goes 'Downtown' In Ad For Calvin Klein Directed By David Fincher

by Kevin Jagernauth
July 8, 2013 11:41 PM
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As we said this morning, when news broke of David Fincher eying a producing gig on the HBO remake of the UK series "Utopia," we're patiently awaiting his next feature to get moving, whatever it may be. And the director has been keeping his directorial chops well oiled by jumping into some promo work. Earlier in the year, he dressed up Justin Timberlake for his "Suit & Tie" video, and now he's re-teamed once again with his "The Social Network" and "The Girl With The Dragon Tattoo" actress Rooney Mara for a quick fashion spot.

"Downtown" is a new fragrance for women from Calvin Klein, and Mara is the face of it, and so it goes that an expensive, lavish commercial will follow. And this one minute black-and-white spot with Mara finds her sporting a variety of looks and moods, and generally conveying the message that any well-dressed woman can wear this smelly water with confidence. It's pretty crisply put together as you might expect from Fincher, and the song "Runaway" by the Yeah Yeah Yeahs is the icing on top. Watch below.

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More: Rooney Mara, David Fincher

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  • joker | July 9, 2013 5:31 PMReply

    Why so serious!

  • The Pitch | July 9, 2013 10:01 AMReply

    OK, she's rides in limos, but also on the subway (see, she's just like us). She has her minders, but she likes puppies (she's not so serious, she's just like us). She is exhausted, but she dances on the spot (see, see). She smiles ... weirdly, so wear this new Calvin Klein perfume, OK?

  • TRENT | July 9, 2013 9:23 AMReply

    When are they teaming up for 'The Girl Who Played with Fire'? I can't wait any longer after seeing this.

  • alex | July 9, 2013 1:55 AMReply

    Cool ad although I gotta say that it's weird seeing Rooney Mara act all happy . She's always sporting such a serious face that those gleeful moments in the ad also seem a bit forced.

  • Glass | July 9, 2013 3:12 AM

    Kind of the point of the ad.

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