Click to Skip Ad
Closing in...
'Star Wars: Episode VII — The Force Awakens' Trailer Hits Theaters This Friday 'Star Wars: Episode VII — The Force Awakens' Trailer Hits Theaters This Friday Christian Bale Admits He Was Initially "Jealous" When Ben Affleck Was Cast As Batman Christian Bale Admits He Was Initially "Jealous" When Ben Affleck Was Cast As Batman Watch: First Trailer For Thomas Vinterberg's 'Far From The Madding Crowd' Starring Carey Mulligan Watch: First Trailer For Thomas Vinterberg's 'Far From The Madding Crowd' Starring Carey Mulligan Watch: Zac Efron Talks About His Masturbation Techniques In 'The Interview' Segment With James Franco Watch: Zac Efron Talks About His Masturbation Techniques In 'The Interview' Segment With James Franco First Look Images: Patrick Stewart As A Neo-Nazi In 'Blue Ruin' Director Jeremy Saulnier's 'Green Room' & More First Look Images: Patrick Stewart As A Neo-Nazi In 'Blue Ruin' Director Jeremy Saulnier's 'Green Room' & More Watch: Footage From "Sick," Unreleased Marilyn Manson Video, Directed By Eli Roth & Featuring Lana Del Rey Watch: Footage From "Sick," Unreleased Marilyn Manson Video, Directed By Eli Roth & Featuring Lana Del Rey R.I.P. Mike Nichols (1931-2014) R.I.P. Mike Nichols (1931-2014) Christopher Nolan Talks 'Interstellar' Twist And Enigmatic Ending Christopher Nolan Talks 'Interstellar' Twist And Enigmatic Ending Watch: Al Pacino Plays An Aging Rocker Transformed By John Lennon In First Trailer For ‘Danny Collins’ Watch: Al Pacino Plays An Aging Rocker Transformed By John Lennon In First Trailer For ‘Danny Collins’ Review: 'The Hunger Games: Mockingjay — Part 1' Starring Jennifer Lawrence, Philip Seymour Hoffman, And More Review: 'The Hunger Games: Mockingjay — Part 1' Starring Jennifer Lawrence, Philip Seymour Hoffman, And More Watch: First Trailer For 'The Age Of Adaline' Starring Blake Lively, Ellen Burstyn And Harrison Ford Watch: First Trailer For 'The Age Of Adaline' Starring Blake Lively, Ellen Burstyn And Harrison Ford Review: Christopher Nolan's 'Interstellar' Starring Matthew McConaughey, Jessica Chastain, Anne Hathaway & More Review: Christopher Nolan's 'Interstellar' Starring Matthew McConaughey, Jessica Chastain, Anne Hathaway & More Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' The Best Documentaries Of 2014 So Far The Best Documentaries Of 2014 So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season The Best Films Of 2014 So Far... The Best Films Of 2014 So Far... SXSW Review: Spierig Brothers 'Predestination'  Starring Ethan Hawke SXSW Review: Spierig Brothers 'Predestination' Starring Ethan Hawke From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki The 10 Best & Worst Movie Sex Scenes The 10 Best & Worst Movie Sex Scenes All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: Rooney Mara Goes 'Downtown' In Ad For Calvin Klein Directed By David Fincher

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist July 8, 2013 at 11:41PM

As we said this morning, when news broke of David Fincher eying a producing gig on the HBO remake of the UK series "Utopia," we're patiently awaiting his next feature to get moving, whatever it may be. And the director has been keeping his directorial chops well oiled by jumping into some promo work. Earlier in the year, he dressed up Justin Timberlake for his "Suit & Tie" video, and now he's re-teamed once again with his "The Social Network" and "The Girl With The Dragon Tattoo" actress Rooney Mara for a quick fashion spot.
5
Rooney Mara David Fincher

As we said this morning, when news broke of David Fincher eying a producing gig on the HBO remake of the UK series "Utopia," we're patiently awaiting his next feature to get moving, whatever it may be. And the director has been keeping his directorial chops well oiled by jumping into some promo work. Earlier in the year, he dressed up Justin Timberlake for his "Suit & Tie" video, and now he's re-teamed once again with his "The Social Network" and "The Girl With The Dragon Tattoo" actress Rooney Mara for a quick fashion spot.

"Downtown" is a new fragrance for women from Calvin Klein, and Mara is the face of it, and so it goes that an expensive, lavish commercial will follow. And this one minute black-and-white spot with Mara finds her sporting a variety of looks and moods, and generally conveying the message that any well-dressed woman can wear this smelly water with confidence. It's pretty crisply put together as you might expect from Fincher, and the song "Runaway" by the Yeah Yeah Yeahs is the icing on top. Watch below.

This article is related to: Rooney Mara, David Fincher


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates