Click to Skip Ad
Closing in...
Watch: Jesse Eisenberg And Kristen Stewart Go On In The Run In Red Band Trailer For 'American Ultra' Watch: Jesse Eisenberg And Kristen Stewart Go On In The Run In Red Band Trailer For 'American Ultra' The Top 10 Films Of The 2015 Cannes Film Festival The Top 10 Films Of The 2015 Cannes Film Festival 5 Innovative Ways The Michael Fassbender/Marion Cotillard 'Macbeth' Differs From Previous Versions 5 Innovative Ways The Michael Fassbender/Marion Cotillard 'Macbeth' Differs From Previous Versions New ‘Ant-Man’ Photos; Movie May Include More Marvel Cinematic Universe Characters New ‘Ant-Man’ Photos; Movie May Include More Marvel Cinematic Universe Characters Over 30 New 'Jurassic World' Photos, Plus 2 New Clips & Lots Of New TV Spots Over 30 New 'Jurassic World' Photos, Plus 2 New Clips & Lots Of New TV Spots Matt Damon Goes Interstellar Again In New Pics From Ridley Scott's 'The Martian' Matt Damon Goes Interstellar Again In New Pics From Ridley Scott's 'The Martian' Cannes Awards Winners: Jacques Audiard's 'Dheepan' Wins Palme d’Or; Rooney Mara Ties For Best Actress With ‘Carol’ Cannes Awards Winners: Jacques Audiard's 'Dheepan' Wins Palme d’Or; Rooney Mara Ties For Best Actress With ‘Carol’ First Look: Matt Damon As An Astronaut In Ridley Scott’s ‘The Martian’ First Look: Matt Damon As An Astronaut In Ridley Scott’s ‘The Martian’ Cannes Review: Justin Kurzel's 'Macbeth' Starring Michael Fassbender & Marion Cotillard Cannes Review: Justin Kurzel's 'Macbeth' Starring Michael Fassbender & Marion Cotillard Watch: Incredible Vintage Footage Of Audience Reactions To 'The Exorcist' In 1973 Watch: Incredible Vintage Footage Of Audience Reactions To 'The Exorcist' In 1973 Here's The Character Backstory For Doof aka Guitar Flamethrower Dude In 'Mad Max: Fury Road' Here's The Character Backstory For Doof aka Guitar Flamethrower Dude In 'Mad Max: Fury Road' The 10 Most Controversial Cannes Films Ever The 10 Most Controversial Cannes Films Ever More NSFW Posters For Gaspar Noe's 3D 'Love' Plus The Official Director's Statement More NSFW Posters For Gaspar Noe's 3D 'Love' Plus The Official Director's Statement Cannes: Watch A Three Way Makeout In The First Clip From Gaspar Noe’s 3D ‘Love’ Plus New NSFW Image Cannes: Watch A Three Way Makeout In The First Clip From Gaspar Noe’s 3D ‘Love’ Plus New NSFW Image New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' New NSFW, Extremely Graphic, Adults-Only Poster For Gaspar Noe's 'Love' The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season 10 Movies Booed At Cannes 10 Movies Booed At Cannes All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: Sofia Coppola Directed Ad For H&M Starring Imogen Poots

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist February 5, 2012 at 9:24AM

While television is now seen as fertile creative ground for filmmakers who can't find an opening in the franchise-heavy studio system, the commercial world is also an opportunity for a helmer to keep those movie making skills honed. And while we wait for Sofia Coppola to get her next feature film mounted -- which may be about the Hollywood Hills Burglar Bunch -- her latest venture into advertising will tide us over for now.
1
Imogen Poots H&M

While television is now seen as fertile creative ground for filmmakers who can't find an opening in the franchise-heavy studio system, the commercial world is also an opportunity for a helmer to keep those movie making skills honed. And while we wait for Sofia Coppola to get her next feature film mounted -- which may be about the Hollywood Hills Burglar Bunch -- her latest venture into advertising will tide us over for now.

The director has gotten behind the camera for the campaign for H&M's Marni collection, which features rising actress Imogen Poots ("Fright Night," "Jane Eyre," "Cracks") as the face of the line. The resulting minute-long commercial finds Coppola doing what she does, beautifully framing youth in all their reckless abandon. Filmed in Marrakech, the spot is largely a dream sequence in which Poots mingles at a pretty posh party that ends with a kiss in a swimming pool, all set to Roxy Music's "Avalon."

Of course, this isn't Coppola's first venture into the commercial world, having previously helmed spots for Miss Dior Cherie including one starring Natalie Portman. Anyhow, take a look below along with the making-of video. Bonus round: We've also included "LØV," the short film by Stephanie Di Giusto for the Vanessa Bruno fashion line starring Kate Bosworth. [DailyMail/ONTD]

This article is related to: Sofia Coppola, Imogen Poots, Kate Bosworth


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates