By Kevin Jagernauth | The Playlist February 3, 2013 at 10:50PM
Super Bowl advertising wasn't just about the movies. No, seriously. Plenty of major brands spent big chunks of their marketing budget in the hopes they could capture the attention of the nation. Some did, some didn't. But going along with the big spend, was the roping in of major talent both in front of and behind camera. We've already seen Dwayne Johnson's Peter Berg directed milk ad and Paul Rudd and Seth Rogen's Samsung teaser before Super Bowl Sunday, but now, here are the rest of the ads that had some famous names involved.
We'll kick off with the full version of the Samsung commercial, directed by Jon Favreau with Rudd and Rogen. It basically finds these two guys doing the whole "You-know-how-I-know-that-you're-gay" bickering, but for cellphones, with Walter White's lawyer. And it's capped off by a sports celeb cameo.
Tony Scott's nephew Jake Scott, helmer of "Welcome To The Rileys," is best known for his commercial work. And this year he's delivered a touching spot for Budweiser, scored to Fleetwood Mac's "Landslide."
Willem Dafoe, Kate Upton and Usher get together for the Super Bowl thing for Mercedes by director Dante Ariola (the upcoming "Arthur Newman" with Colin Firth and Emily Blunt).
While he's still grappling with whatever becomes of the Keanu Reeves martial arts epic "47 Ronin," director Carl Erik Rinsch has returned to the commercial world to helm Kia's "Hotbots" Super Bowl spot. Watch below.
Before he takes us back to the world of greased up dudes yelling at each with "300: Rise Of An Empire," director Noam Murro has taken a quick break to helm this game day spot for Taco Bell.
Jody Hill of "Eastbound & Down" and "Observe And Report" fame has gotten into the Super Bowl spirit for Hyundai's game day ad for the Santa Fe. Yes, that's The Flaming Lips in there with a new song, "Sun Blows Up Today," from their forthcoming album, The Terror.
Fresh off hosting the Golden Globes, "Parks & Recreation" star Amy Poehler is earning a few more dollars punting for Best Buy (though why this struggling company is spending money on a Super Bowl spot makes no sense).
Budweiser snagged commercials veteran Samuel Bayer (who made his feature debut with "A Nightmare On Elm Street") to direct a whole bunch of stuff for them, including spots for their new brand Black Crown, and two more ads for Bud Light.
Here's the Oprah Winfrey narrated ad for Jeep, which will tug at your heartstrings and then some. Keep Kleenex handy for this one, which was one of the biggest talking points all night (besides Beyonce and the blackout).