If you need any more evidence of why Harvey Weinstein is still the best in the biz at taking a movie and making sure it gets some shine, look no further than this afternoon which saw the trailer for "Bully" drop shortly after The Weinstein Company announced it would be fighting the MPAA over the rating. Now that's marketing. But in this case, it's not so an actress or a director can get an award, but so a worthy cause can get some shine.
From director Lee Hirsch comes "Bully" (formerly known as "The Bully Project"), and the documentary centers on the bullying problem among youth that seems to be reaching epidemic levels. It's a noble cause (and apparently a helluva doc, and certainly the trailer is quite stirring) but once again the MPAA has reared its ugly head. Due to profanity in the film, it has been stamped with an R-rating, effectively making it unable to be seen by the very teenage audience this apparently seeks to address. Harvey will meet with the MPAA on Thursday and help bolster his cause, he's going to be bringing along Alex Libby, one of the kids bullied in the film. How are they gonna say no to that? But ultimately, still more evidence of why the MPAA needs to be overhauled dramatically.