Click to Skip Ad
Closing in...
David Fincher Says He Shouldn't Have Directed 'The Game,' Dislikes Superhero Movies & Talks "Crazy" '20,000 Leagues' David Fincher Says He Shouldn't Have Directed 'The Game,' Dislikes Superhero Movies & Talks "Crazy" '20,000 Leagues' Matt Damon & Paul Greengrass Are Returning To The 'Bourne' Series Matt Damon & Paul Greengrass Are Returning To The 'Bourne' Series First Look: Angelina Jolie And Brad Pitt In 'By The Sea' First Look: Angelina Jolie And Brad Pitt In 'By The Sea' The Best, Worst And Most Disappointing Films Of The 2014 Toronto International Film Festival The Best, Worst And Most Disappointing Films Of The 2014 Toronto International Film Festival David Fincher Says Differences Over Casting And Disney's Corporate Culture Stalled '20,000 Leagues Under The Sea' David Fincher Says Differences Over Casting And Disney's Corporate Culture Stalled '20,000 Leagues Under The Sea' Review: 'No Good Deed' Starring Idris Elba and Taraji P. Henson Review: 'No Good Deed' Starring Idris Elba and Taraji P. Henson Watch: Shailene Woodley Gets NSFW In 2 Clips From 'White Bird In A Blizzard' Plus New Pics Watch: Shailene Woodley Gets NSFW In 2 Clips From 'White Bird In A Blizzard' Plus New Pics TIFF Review: 'Cake' Starring Jennifer Aniston, Anna Kendrick, Sam Worthington & More TIFF Review: 'Cake' Starring Jennifer Aniston, Anna Kendrick, Sam Worthington & More Watch: First Trailer For Rom-Com 'Playing It Cool' With Chris Evans, Michelle Monaghan, Aubrey Plaza & More Watch: First Trailer For Rom-Com 'Playing It Cool' With Chris Evans, Michelle Monaghan, Aubrey Plaza & More Watch: First Trailer For ‘Serena’ Starring Jennifer Lawrence & Bradley Cooper Watch: First Trailer For ‘Serena’ Starring Jennifer Lawrence & Bradley Cooper First Look: Matthew McConaughey & Ken Watanabe In Gus Van Sant’s ‘Sea Of Trees’ First Look: Matthew McConaughey & Ken Watanabe In Gus Van Sant’s ‘Sea Of Trees’ Tom Hardy Says He'll Never Do Another Romantic Comedy Again Thanks To 'This Means War' Tom Hardy Says He'll Never Do Another Romantic Comedy Again Thanks To 'This Means War' David Fincher Apparently Thinks 'Dragon Tattoo' Sequel 'The Girl Who Played With Fire' Could Get Made David Fincher Apparently Thinks 'Dragon Tattoo' Sequel 'The Girl Who Played With Fire' Could Get Made Revisiting On The Rise: Where Are Our 2012 Picks Now? Revisiting On The Rise: Where Are Our 2012 Picks Now? Fall TV Preview: Our 22 Most Anticipated Shows For The Rest Of 2014 Fall TV Preview: Our 22 Most Anticipated Shows For The Rest Of 2014 TIFF Review: 'Still Alice' Starring Julianne Moore, Kristen Stewart, Alec Baldwin & Kate Bosworth TIFF Review: 'Still Alice' Starring Julianne Moore, Kristen Stewart, Alec Baldwin & Kate Bosworth The Best Documentaries Of 2014 So Far The Best Documentaries Of 2014 So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season The Best Films Of 2014 So Far... The Best Films Of 2014 So Far... The 10 Best & Worst Movie Sex Scenes The 10 Best & Worst Movie Sex Scenes

Watch: Trailer For The Trailer For Steven Spielberg's 'Lincoln,' Starring Daniel Day-Lewis

Photo of Oliver Lyttelton By Oliver Lyttelton | www.oliverlyttelton.com September 10, 2012 at 4:30PM

If either candidate wants to win our votes in November, there's one very simple way to our hearts: amending the constitution to ban the use of trailers for trailers. A recent and insidious invention of Hollywood marketing departments, we can see the appeal from their point of view -- they get all the eyes keen for a first look at footage, but also get to drag out the anticipation and buzz for an extra few days. It's become increasingly commonplace over the last year (to the extent that even a smallish picture like "Looper" does it, and the latest to do so is Steven Spielberg's "Lincoln," starring Daniel Day-Lewis as the 16th President of these United States.
17
First Real Look: Daniel Day Lewis In Steven Spielberg's 'Lincoln' (header)

If either candidate wants to win our votes in November, there's one very simple way to our hearts: amending the constitution to ban the use of trailers for trailers. A recent and insidious invention of Hollywood marketing departments, we can see the appeal from their point of view -- they get all the eyes keen for a first look at footage, but also get to drag out the anticipation and buzz for an extra few days. It's become increasingly commonplace over the last year (to the extent that even a smallish picture like "Looper" does it, and the latest to do so is Steven Spielberg's "Lincoln," starring Daniel Day-Lewis as the 16th President of these United States. 

Now we know what you're thinking, and we'd be inclined to agree -- it does just seem too soon to be rebooting "Abraham Lincoln: Vampire Hunter." But it's too late now, as the film is on the way. Very little is revealed here, bar an impressive Civil War battle, the back of Daniel Day-Lewis' head, and the Gettysburg Address -- read, interestingly, by David Oyelowo's character. But it wouldn't be a teaser for a teaser if it gave away all the goods right away, surely?

If you want to know when you can see the whole thing, it premieres at 7pm EST on Thursday, during a Google+ hangout with Spielberg and one of his cast members, Joseph Gordon-Levitt. This is an appropriate marketing move, since Google+, like Abraham Lincoln, has been dead for some time. Assuming this "Inception"-like nesting doll marketing technique reaches a conclusion at some stage, "Lincoln" will open in limited release on November 9th, before going wide on November 16th. [The Film Stage]

This article is related to: Lincoln, Steven Spielberg, Film Trailers, David Oyelowo


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates