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Watch: Trailer For The Trailer For Steven Spielberg's 'Lincoln,' Starring Daniel Day-Lewis

Photo of Oliver Lyttelton By Oliver Lyttelton | The Playlist September 10, 2012 at 4:30PM

If either candidate wants to win our votes in November, there's one very simple way to our hearts: amending the constitution to ban the use of trailers for trailers. A recent and insidious invention of Hollywood marketing departments, we can see the appeal from their point of view -- they get all the eyes keen for a first look at footage, but also get to drag out the anticipation and buzz for an extra few days. It's become increasingly commonplace over the last year (to the extent that even a smallish picture like "Looper" does it, and the latest to do so is Steven Spielberg's "Lincoln," starring Daniel Day-Lewis as the 16th President of these United States.
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First Real Look: Daniel Day Lewis In Steven Spielberg's 'Lincoln' (header)

If either candidate wants to win our votes in November, there's one very simple way to our hearts: amending the constitution to ban the use of trailers for trailers. A recent and insidious invention of Hollywood marketing departments, we can see the appeal from their point of view -- they get all the eyes keen for a first look at footage, but also get to drag out the anticipation and buzz for an extra few days. It's become increasingly commonplace over the last year (to the extent that even a smallish picture like "Looper" does it, and the latest to do so is Steven Spielberg's "Lincoln," starring Daniel Day-Lewis as the 16th President of these United States. 

Now we know what you're thinking, and we'd be inclined to agree -- it does just seem too soon to be rebooting "Abraham Lincoln: Vampire Hunter." But it's too late now, as the film is on the way. Very little is revealed here, bar an impressive Civil War battle, the back of Daniel Day-Lewis' head, and the Gettysburg Address -- read, interestingly, by David Oyelowo's character. But it wouldn't be a teaser for a teaser if it gave away all the goods right away, surely?

If you want to know when you can see the whole thing, it premieres at 7pm EST on Thursday, during a Google+ hangout with Spielberg and one of his cast members, Joseph Gordon-Levitt. This is an appropriate marketing move, since Google+, like Abraham Lincoln, has been dead for some time. Assuming this "Inception"-like nesting doll marketing technique reaches a conclusion at some stage, "Lincoln" will open in limited release on November 9th, before going wide on November 16th. [The Film Stage]

This article is related to: Lincoln, Steven Spielberg, Film Trailers, David Oyelowo


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