Click to Skip Ad
Closing in...
Kristen Wiig, Melissa McCarthy, Kate McKinnon & Leslie Jones To Lead Paul Feig's 'Ghostbusters' Reboot Kristen Wiig, Melissa McCarthy, Kate McKinnon & Leslie Jones To Lead Paul Feig's 'Ghostbusters' Reboot Harvey Weinstein Explains What Happened With 'Grace Of Monaco,' Says He Was Right About 'Snowpiercer' Harvey Weinstein Explains What Happened With 'Grace Of Monaco,' Says He Was Right About 'Snowpiercer' Harvey Weinstein Says Quentin Tarantino Has Changed The Last Chapter Of 'The Hateful Eight' Harvey Weinstein Says Quentin Tarantino Has Changed The Last Chapter Of 'The Hateful Eight' Sundance Review: ‘Slow West’ Starring Michael Fassbender, Kodi Smit-McPhee & Ben Mendelsohn Sundance Review: ‘Slow West’ Starring Michael Fassbender, Kodi Smit-McPhee & Ben Mendelsohn Sundance: Keanu Reeves Opens The Door To Trouble In Teaser Trailer For Eli Roth's 'Knock Knock' Sundance: Keanu Reeves Opens The Door To Trouble In Teaser Trailer For Eli Roth's 'Knock Knock' Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: 8-Minute Video Essay Argues Steve McQueen's 'Shame' Is Actually A Critique Of The Modern Metropolis Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' Watch: The Tampon Scene From 'Fifty Shades Of Grey' You Won't See In The Movie Recreated With 'The Sims' The 10 Best Films Of 2004 The 10 Best Films Of 2004 'Death Proof' Star Zoe Bell Leads Latest Additions To Quentin Tarantino's 'Hateful Eight' As Filming Begins 'Death Proof' Star Zoe Bell Leads Latest Additions To Quentin Tarantino's 'Hateful Eight' As Filming Begins Ranked From Best To Worst: Every Sundance Dramatic Grand Jury Prize Winner Ranked From Best To Worst: Every Sundance Dramatic Grand Jury Prize Winner Watch: 'Saturday Night Live' Sketch 'Fanatic' Written & Directed By Paul Thomas Anderson And Starring Ben Affleck Watch: 'Saturday Night Live' Sketch 'Fanatic' Written & Directed By Paul Thomas Anderson And Starring Ben Affleck The 10 Best Films Of 2003 The 10 Best Films Of 2003 First Look: Leonardo DiCaprio Gets Grimy In Alejandro González Iñárritu's 'The Revenant' First Look: Leonardo DiCaprio Gets Grimy In Alejandro González Iñárritu's 'The Revenant' 2015 Oscar Nominees Get The Honest Poster Treatment 2015 Oscar Nominees Get The Honest Poster Treatment "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice "Carry Bolt Cutters Everywhere": Werner Herzog Has 24 Amazing Pieces Of Advice The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' Watch: 3 Graphic, Very NSFW Clips From Lars von Trier's 'Nymphomaniac Vol II — Director's Cut' The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki Christopher Nolan Says His Howard Hughes Film Is Dead, But He'd Still Like To Do A Bond Film At Some Point Christopher Nolan Says His Howard Hughes Film Is Dead, But He'd Still Like To Do A Bond Film At Some Point

Watch: Treat Your Depression With Ablixa From Steven Soderbergh's 'Side Effects'

The Playlist By Cain Rodriguez | The Playlist December 3, 2012 at 9:24AM

Taking a page out of their playbook for “Contagion,” Steven Soderbergh’s third collaboration (and his penultimate film) with screenwriter Scott Z. Burns is dipping its toes into viral marketing with a site for the antidepressant at the center of “Side Effects.”
2
Ablixa skip crop

Taking a page out of their playbook for “Contagion,” Steven Soderbergh’s third collaboration (and his penultimate film) with screenwriter Scott Z. Burns is dipping its toes into viral marketing with a site for the antidepressant at the center of “Side Effects.”

If someone were to just stumble upon the site, it’d be easy to mistake it for an actual website for the drug Abilixa. It even has its own generic TV spot that wouldn’t look out of place in the commercial breaks of a sitcom. There’s also a link to have your own virtual evaluation with Jude Law’s Dr. Jonathan Banks who treats Rooney Mara in the film. At the end of the evaluation the site asks for your e-mail address which suggests that there’s more to come.

Mara leads the movie as a young woman who turns to prescription drugs to deal with her anxiety when Channing Tatum -- marking his third film with Soderbergh -- is released from prison. Law, Catherine Zeta-Jones and Vinessa Shaw fill out the rest of the cast.

“Side Effects” comes to a pharmacy near you on February 8, 2013. Check out the fake ad for Abilixa below.

This article is related to: Side Effects, Jude Law


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates