Click to Skip Ad
Closing in...
'Thor: The Dark World' Director Alan Taylor Says His Marvel Experience Was "Particularly Wrenching" 'Thor: The Dark World' Director Alan Taylor Says His Marvel Experience Was "Particularly Wrenching" Watch: Anna Paquin Is Rescued In Clip From 'X-Men: Days of Future Past - The Rogue Cut' Watch: Anna Paquin Is Rescued In Clip From 'X-Men: Days of Future Past - The Rogue Cut' Kevin Feige Says 'Spider-Man 2' Is "One Of The Best Superhero Movies Ever," Talks John Hughes Influence On New Spidey Kevin Feige Says 'Spider-Man 2' Is "One Of The Best Superhero Movies Ever," Talks John Hughes Influence On New Spidey Watch: Live Your Ultimate Fantasy With The First NSFW Trailer For Gaspar Noe's 'Love' Watch: Live Your Ultimate Fantasy With The First NSFW Trailer For Gaspar Noe's 'Love' Review & Recap: ‘True Detective’ Season 2, Episode 2, ‘Night Finds You’ Review & Recap: ‘True Detective’ Season 2, Episode 2, ‘Night Finds You’ Terrence Malick’s ‘Knight Of Cups’ Won’t Arrive Until 2016, Austin Music Scene Drama Not Titled ‘Weightless’ Terrence Malick’s ‘Knight Of Cups’ Won’t Arrive Until 2016, Austin Music Scene Drama Not Titled ‘Weightless’ The Punisher Will Reportedly Appear As The Villain In ‘Daredevil’ Season 2 The Punisher Will Reportedly Appear As The Villain In ‘Daredevil’ Season 2 'Lucy 2' And 'Colombiana 2' Are In Development 'Lucy 2' And 'Colombiana 2' Are In Development Mixed Reactions For Marvel's 'Ant-Man' After First Press Screening Plus New Promos And Pics Mixed Reactions For Marvel's 'Ant-Man' After First Press Screening Plus New Promos And Pics The Essentials: The 5 Best Rachel McAdams Performances The Essentials: The 5 Best Rachel McAdams Performances Kevin Feige Says 'Spider-Man' Is "Definitely A Sony Picture," Talks Role Of 'Ant-Man' In Phase 3, More Kevin Feige Says 'Spider-Man' Is "Definitely A Sony Picture," Talks Role Of 'Ant-Man' In Phase 3, More First Reviews For 'Terminator Genisys' Suggest Franchise Didn't Need To Say "I'll Be Back" First Reviews For 'Terminator Genisys' Suggest Franchise Didn't Need To Say "I'll Be Back" Kit Harington & Dakota Fanning Replace Robert Pattinson & Mia Wasikowska In 'Brimstone' Kit Harington & Dakota Fanning Replace Robert Pattinson & Mia Wasikowska In 'Brimstone' The Essentials: The 5 Best Colin Farrell Perfomances The Essentials: The 5 Best Colin Farrell Perfomances The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 10 All-Time Best Episodes Of 'Parks And Recreation' The 10 All-Time Best Episodes Of 'Parks And Recreation' The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: Treat Your Depression With Ablixa From Steven Soderbergh's 'Side Effects'

The Playlist By Cain Rodriguez | The Playlist December 3, 2012 at 9:24AM

Taking a page out of their playbook for “Contagion,” Steven Soderbergh’s third collaboration (and his penultimate film) with screenwriter Scott Z. Burns is dipping its toes into viral marketing with a site for the antidepressant at the center of “Side Effects.”
2
Ablixa skip crop

Taking a page out of their playbook for “Contagion,” Steven Soderbergh’s third collaboration (and his penultimate film) with screenwriter Scott Z. Burns is dipping its toes into viral marketing with a site for the antidepressant at the center of “Side Effects.”

If someone were to just stumble upon the site, it’d be easy to mistake it for an actual website for the drug Abilixa. It even has its own generic TV spot that wouldn’t look out of place in the commercial breaks of a sitcom. There’s also a link to have your own virtual evaluation with Jude Law’s Dr. Jonathan Banks who treats Rooney Mara in the film. At the end of the evaluation the site asks for your e-mail address which suggests that there’s more to come.

Mara leads the movie as a young woman who turns to prescription drugs to deal with her anxiety when Channing Tatum -- marking his third film with Soderbergh -- is released from prison. Law, Catherine Zeta-Jones and Vinessa Shaw fill out the rest of the cast.

“Side Effects” comes to a pharmacy near you on February 8, 2013. Check out the fake ad for Abilixa below.

This article is related to: Side Effects, Jude Law


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates