By Charlie Schmidlin | The Playlist December 18, 2012 at 9:19AM
From its promising beginnings winning the top prize at the Cannes' Directors' Fortnight this past May, to quickly gathering buzz enough afterward to secure distribution from Sony Pictures Classics, Pablo Larrain's political rouser “No” has just appeared with a new U.S. trailer in hopes of gaining ground as an Oscar contender.
Based on a true story and scripted by Pedro Peirano, the Gael Garcia Bernal-fronted film follows an ad exec who uses unconventional methods in his campaign to oust Chilean General Augusto Pinochet in a 1988 referendum. The trailer sets up this premise succinctly while offering a look at its singular aesthetic -- analog shot and in a 4:3 aspect ratio -- both of which evocatively lend to the period in which the film is set.
As Chile's official Oscar entry, naturally Sony Pictures Classics are putting everything they have into drumming up support for the film, and from our Cannes review describing it as “superbly shot, full of human characters depicting a galvanizing true story, while also showing us the hearts and lives of the people on both sides of the vote,” that aim shouldn't be too hard to achieve.
Check the trailer below before “No” opens in limited release February 15th.