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Watch: Video For Jay-Z & Kanye West's 'No Church In The Wild' Directed By Romain Gavras

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by Kevin Jagernauth
May 29, 2012 8:46 PM
15 Comments
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Director Romain Gavras is no stranger to helming provocative material, being the man behind M.I.A.'s redhead killing "Born Free" and the helmer of "Notre Jour Viendre" but he's upping the stakes for "No Church In The Wild," the latest single from the team up of Jay-Z and Kanye West.

After soundtracking trailers for "Safe House" and "The Great Gatsby" you'd think this song already had a spot, but alas it hasn't, so the creative team has looked back over the events of the the year or so and decided to appropriate the revolutionary spirit and imagery that rose up in the Middle East, dawned on Occupy Wall Street and is currently being felt in the month long plus protests in Montreal to sell hip hop records for millionaire musicians. Hooray. There is something a bit galling and even a bit lazy about all of this, with Yeezy and Hova dropping their smooth flow over some pretty violent imagery that isn't directed with much flair to begin with, unless slo-motion is your bag. But then again, this isn't the first time Jay-Z has tried to make a buck off a grassroots movement. Anyway, give it a whirl below.

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15 Comments

  • peter jamison | May 30, 2012 10:48 AMReply

    This is such a rip off from this awesome short called: A CHJÁNA by Jonas Carpignano

    Check it out, i'm surprised no one said anything yet, it's exactly the same thing.

  • Joe Clark | May 30, 2012 8:52 AMReply

    Kevin you sound like a ye & j hater. This video was awesome. Stick to writing gossip columns bruh bruh

  • Kevin | May 30, 2012 9:02 AM

    Actually, I like both of them just fine. This video is just meh. Sorry bro.

  • Alex Craig | May 30, 2012 5:56 AMReply

    BOOM: http://doomzdayadvice.tumblr.com/post/24055779753/no-church-in-the-wild

  • Arch | May 30, 2012 4:52 AMReply

    Clearly the 'point' here is Gavras rather than the oh so dynamic duo (looks like Europe btw). Y’all may know about a collective (Kourtrajme) Gavras co-created. It was a fun group directing shorts or rap videos (See The a la menthe, aka the laserfield dance soundtrack) which attracted a few famous names like Vincent Cassel, Mathieu Kassovitz (See La Haine). Granted, nepotism seems to be hip these days. But it’s nothing new, back then some pointed out that these were famous names meddling with the oh so exotic lower class (Though Shapiron is the Dunham of the lot literally, son of a not so famous graphic artist though with more backups than Dunham’s mom). Well I’d say Gavras’ cheap fascination for violence, youth from the banlieue goes way back. As said above see Gavras’ infamous Stress video for the band Justice (and maybe Shapiron's Sheitan). In any case Kanye‘s bold move was to hire Gavras (knowingly I guess).

  • Glass | May 30, 2012 12:19 AMReply

    Quoting Kris Ex from Subverse City: "It's not a good look when the opening of the Great Gatsby trailer says more than your whole music video using your own song"... Pretty soulless experience, watching this. Yeah, great production, stunts, some super nice shots (the Brokeback Mountain fireworks shot was cool) etc, but overall it's way too pretentious. Kanye's crossed back over to the irritating side. And Romain Gavras being filled with evil amounts of douche doesn't help things, either. I'll keep Stress, Bad Girls and his Adidas campaign - the rest fails.

  • Nameless | May 29, 2012 11:00 PMReply

    I HATE THIS VIDEO I GET THE CONCEPT BEHIND IT WITH ALL THAT'S HAPPENED THIS YEAR WITH OCCUPY WALL STREET !! But this Video suck I love this guy as a video director but I feel like he keeps doing the same thing over and over again .,,and HONESLTY I want to see the shots of KANYE and jay z in the video now of they was leading the charge that would be something to see but protesters fighting against cops is a normal day watching the news .. ALSO THE SONG VERSES SOMETIMES DON'T MATCH UP WITH THE MESSAGE OF THE VIDEO .,THIS VIDEO WAS LONG OVER DUE AND I HAVE TO SAY THIS IS A HUGE MISS FOR KANYE AND JAY !!! I HATE IT .,,IT SUCKS AND IT'S KIND OF CORNY !!!

  • MDC\ | May 29, 2012 10:54 PMReply

    iRebel.

  • Collin | May 29, 2012 10:13 PMReply

    Romain Gavras knows one trick and he does it over and over and over again. Hack wannabe provocateur.

  • EarnYourLeather | May 30, 2012 2:49 PM

    I disagree. His filmography isn't limited to Born Free and Stress. He's an incredible director. The problem is when the people he's working with are lacking vision. To me, it seems like Kanye and Jay just wanted a Born Free or Stress of their own but didn't have a fully fleshed out concept. So what you end up with is a cinematic display of violence and uprising with obscure purpose and vague references.

    With Stress and Born Free, there was a clear point because the artists knew what they wanted to say.

  • that guy | May 29, 2012 10:32 PM

    I thought the same thing watching this. I loved the Born Free video, his video for that Justice song, and am desperately waiting for a USA release of his feature, but I can't help but feel that he's doing the same thing again and again and again. He does it well, but really, try something else.

  • Kevin | May 29, 2012 10:23 PM

    Yeah, I kind of agree.

  • Robespierre | May 29, 2012 9:20 PMReply

    I don't see anything really irritating about these guys putting out a video like this with revolutionary imagery. For one, I don't think there's enough of it in our popular culture today so I'll take any I can get. Secondly, I don't see how you can be bothered by millionaire rappers co-opting the imagery of recent revolutions and protests when these guys saw and experienced police brutality in their own neighborhoods during their youth.

  • Rebecca | May 30, 2012 1:12 AM

    Also, there needs to be an edit button for the comments section.

    *their

  • Rebecca | May 30, 2012 1:10 AM

    I agree with this comment. Sometimes the bloggers on this website are way too ridiculous with their commentary considering there profession is to review other people's work.

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