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Watch: Volkswagen Goes To The 'Star Wars' Cantina (Randomly) In Super Bowl Ad

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist February 1, 2012 at 12:48PM

Last year, Volkswagen scored a huge hit with their very cute Darth Vader themed Super Bowl ad. And this year, they're going back to the "Star Wars" universe. With dogs.
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Volkswagen 'Star Wars' Cantina

Last year, Volkswagen scored a huge hit with their very cute Darth Vader themed Super Bowl ad. And this year, they're going back to the "Star Wars" universe. With dogs.

The car company has re-upped director Lance Acord (cinematographer on "Lost In Translation," "Where The Wild Things Are," "Adaptation," "Robot And Frank" among others) to helm the spot that you'll watch while eating your nachos this weekend. And this time around, the "Star Wars" link feels like a hamfisted afterthough. The bulk of the spot is actually more memorable, centering on a dog who decides to get into shape so he can chase cars. The sudden switch to the Cantina is a bit jarring, and ultimately not that funny. But whatever. It's a popular setting for expensive sports ads -- Adidas also visited the hangout for their World Cup spot in 2010 (to better effect).

But either way, it's worth a watch. Check it out below. [via 24 Frames]

This article is related to: Star Wars, Lance Accord


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