Click to Skip Ad
Closing in...
Zack Snyder Defends 'Man Of Steel' Finale, Ben Affleck Reveals Bruce Wayne Knew People Who Died In That Battle Zack Snyder Defends 'Man Of Steel' Finale, Ben Affleck Reveals Bruce Wayne Knew People Who Died In That Battle New Book Contends Eric Stoltz Was “Difficult” & The Cast Wasn’t Shocked He Was Replaced On ‘Back To The Future’ New Book Contends Eric Stoltz Was “Difficult” & The Cast Wasn’t Shocked He Was Replaced On ‘Back To The Future’ Watch: Scott Lang Wants To Call The Avengers In New International 'Ant-Man' Trailer Watch: Scott Lang Wants To Call The Avengers In New International 'Ant-Man' Trailer The 20 Worst Films Of 2015 So Far The 20 Worst Films Of 2015 So Far Zack Snyder Reveals The Easter Egg Idea He Pitched Christopher Nolan And David Goyer For 'Man Of Steel' Zack Snyder Reveals The Easter Egg Idea He Pitched Christopher Nolan And David Goyer For 'Man Of Steel' New Images Of Bruce Wayne, Lex Luthor, More In 'Batman v. Superman,' Ben Affleck Compares Batman To Hamlet New Images Of Bruce Wayne, Lex Luthor, More In 'Batman v. Superman,' Ben Affleck Compares Batman To Hamlet Paul Thomas Anderson To Write And Possibly Direct Warner Bros' ‘Pinocchio’ For Robert Downey Jr. Paul Thomas Anderson To Write And Possibly Direct Warner Bros' ‘Pinocchio’ For Robert Downey Jr. Watch: First Trailer For Oliver Stone’s ‘Snowden’ Starring Joseph Gordon-Levitt, Shailene Woodley & Nicolas Cage Watch: First Trailer For Oliver Stone’s ‘Snowden’ Starring Joseph Gordon-Levitt, Shailene Woodley & Nicolas Cage Review: ‘Terminator: Genisys’ Starring Arnold Schwarzenegger, Emilia Clarke, Jai Courtney & Jason Clarke Review: ‘Terminator: Genisys’ Starring Arnold Schwarzenegger, Emilia Clarke, Jai Courtney & Jason Clarke 'Thor: The Dark World' Director Alan Taylor Says His Marvel Experience Was "Particularly Wrenching" 'Thor: The Dark World' Director Alan Taylor Says His Marvel Experience Was "Particularly Wrenching" Watch: Anna Paquin Is Rescued In Clip From 'X-Men: Days of Future Past - The Rogue Cut' Watch: Anna Paquin Is Rescued In Clip From 'X-Men: Days of Future Past - The Rogue Cut' Kevin Feige Says 'Spider-Man 2' Is "One Of The Best Superhero Movies Ever," Talks John Hughes Influence On New Spidey Kevin Feige Says 'Spider-Man 2' Is "One Of The Best Superhero Movies Ever," Talks John Hughes Influence On New Spidey Watch: Live Your Ultimate Fantasy With The First NSFW Trailer For Gaspar Noe's 'Love' Watch: Live Your Ultimate Fantasy With The First NSFW Trailer For Gaspar Noe's 'Love' Review & Recap: ‘True Detective’ Season 2, Episode 2, ‘Night Finds You’ Review & Recap: ‘True Detective’ Season 2, Episode 2, ‘Night Finds You’ The Punisher Will Reportedly Appear As The Villain In ‘Daredevil’ Season 2 The Punisher Will Reportedly Appear As The Villain In ‘Daredevil’ Season 2 The 25 Best TV Shows Of The 2014/2015 Season The 25 Best TV Shows Of The 2014/2015 Season The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season

Watch: Werner Herzog's Eye-Opening 'Don’t Text While Driving’ PSA

The Playlist By Ken Guidry | The Playlist May 30, 2013 at 3:13PM

The majority of AT&T commercials these days tend to feature a guy talking to a group of kindergarten kids, listening to them say the “darndest things.” But most recently, AT&T has been taking on a more serious issue in their ads, regarding texting and driving. The ads are meant to promote their “It Can Wait” campaign, where people can go on the campaign’s website (itcanwait.com) and pledge to never text and drive. In one of their latest “It can wait” ads, they have enlisted the help of filmmaker Werner Herzog, and the end result is pretty sobering.
3
PHOTO Werner Herzog Says 'Into The Abyss' Is "Not An Issue Film"

The majority of AT&T commercials these days tend to feature a guy talking to a group of kindergarten kids, listening to them say the “darndest things.” But most recently, AT&T has been taking on a more serious issue in their ads, regarding texting and driving. The ads are meant to promote their “It Can Wait” campaign, where people can go on the campaign’s website (itcanwait.com) and pledge to never text and drive. In one of their latest “It Can Wait” ads, they have enlisted the help of filmmaker Werner Herzog, and the end result is pretty sobering.

The commercial features a mother telling the story of how her son, Xzavier, was crossing the street and wound up getting hit by a car. The woman in the car was texting. Xzavier managed to survive, but not without losing his legs and becoming paralyzed below his diaphragm. We then see Xzavier alongside his mother, in a wheelchair, struggling to breathe. His appearance in the ad is brief, but long enough to break your heart. Be sure to watch the commercial below.

This article is related to: Werner Herzog


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates