Click to Skip Ad
Closing in...
Not So Fantastic First Reviews Arrive For 'Fantastic Four' Not So Fantastic First Reviews Arrive For 'Fantastic Four' Harmony Korine Says 'The Trap' With Robert Pattinson Is A “Super Propulsive, Pretty Highly Violent Revenge Movie” Harmony Korine Says 'The Trap' With Robert Pattinson Is A “Super Propulsive, Pretty Highly Violent Revenge Movie” Eddie Redmayne & Alicia Vikander Feature In Beautiful First Posters For Transgender Drama ‘The Danish Girl’ Eddie Redmayne & Alicia Vikander Feature In Beautiful First Posters For Transgender Drama ‘The Danish Girl’ New Images Of Kristen Stewart In Stoner Comedy 'American Ultra' And Sci-Fi 'Equals' New Images Of Kristen Stewart In Stoner Comedy 'American Ultra' And Sci-Fi 'Equals' Watch: First Trailer For Serial Killer Thriller 'Solace' Starring Anthony Hopkins And Colin Farrell Watch: First Trailer For Serial Killer Thriller 'Solace' Starring Anthony Hopkins And Colin Farrell Watch: Full Length 'Making Batman Begins' Doc, Christopher Nolan Talks Legacy Of Film On 10th Anniversary Watch: Full Length 'Making Batman Begins' Doc, Christopher Nolan Talks Legacy Of Film On 10th Anniversary ‘Game Of Thrones’ Will Probably End After Season 8, But HBO Is Open To Prequels & More ‘Game Of Thrones’ Will Probably End After Season 8, But HBO Is Open To Prequels & More Relativity Puts 'Jane Got A Gun' And More Up For Sale As They Fight Off Bankruptcy Relativity Puts 'Jane Got A Gun' And More Up For Sale As They Fight Off Bankruptcy Zack Snyder Says Batman Has A "Crisis Of Conscience" In 'Batman v Superman: Dawn Of Justice' Plus New Pics Zack Snyder Says Batman Has A "Crisis Of Conscience" In 'Batman v Superman: Dawn Of Justice' Plus New Pics Venice 2015 Line-Up: 'Equals' With Kristen Stewart, 'Beasts Of No Nation,' 'The Danish Girl,' More Venice 2015 Line-Up: 'Equals' With Kristen Stewart, 'Beasts Of No Nation,' 'The Danish Girl,' More Watch: 4-Minute Tribute To Lars von Trier's Masterful Film Work Watch: 4-Minute Tribute To Lars von Trier's Masterful Film Work New 'Deadpool' Images, Ryan Reynolds Distances Himself From 'X-Men: Origins' New 'Deadpool' Images, Ryan Reynolds Distances Himself From 'X-Men: Origins' TIFF Images: Emma Watson In 'Colonia,' Brie Larson In 'Room,' Charlie Kaufman's 'Anomalisa' And More TIFF Images: Emma Watson In 'Colonia,' Brie Larson In 'Room,' Charlie Kaufman's 'Anomalisa' And More The 10 Best And 5 Worst Tom Cruise Performances The 10 Best And 5 Worst Tom Cruise Performances The 20 Best Documentaries Of 2015 So Far The 20 Best Documentaries Of 2015 So Far The 25 Best Sci-Fi Films Of The 21st Century So Far The 25 Best Sci-Fi Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki

Watch: Werner Herzog's Eye-Opening 'Don’t Text While Driving’ PSA

The Playlist By Ken Guidry | The Playlist May 30, 2013 at 3:13PM

The majority of AT&T commercials these days tend to feature a guy talking to a group of kindergarten kids, listening to them say the “darndest things.” But most recently, AT&T has been taking on a more serious issue in their ads, regarding texting and driving. The ads are meant to promote their “It Can Wait” campaign, where people can go on the campaign’s website (itcanwait.com) and pledge to never text and drive. In one of their latest “It can wait” ads, they have enlisted the help of filmmaker Werner Herzog, and the end result is pretty sobering.
3
PHOTO Werner Herzog Says 'Into The Abyss' Is "Not An Issue Film"

The majority of AT&T commercials these days tend to feature a guy talking to a group of kindergarten kids, listening to them say the “darndest things.” But most recently, AT&T has been taking on a more serious issue in their ads, regarding texting and driving. The ads are meant to promote their “It Can Wait” campaign, where people can go on the campaign’s website (itcanwait.com) and pledge to never text and drive. In one of their latest “It Can Wait” ads, they have enlisted the help of filmmaker Werner Herzog, and the end result is pretty sobering.

The commercial features a mother telling the story of how her son, Xzavier, was crossing the street and wound up getting hit by a car. The woman in the car was texting. Xzavier managed to survive, but not without losing his legs and becoming paralyzed below his diaphragm. We then see Xzavier alongside his mother, in a wheelchair, struggling to breathe. His appearance in the ad is brief, but long enough to break your heart. Be sure to watch the commercial below.

This article is related to: Werner Herzog


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates