Click to Skip Ad
Closing in...
Review: 'Deadpool' Starring Ryan Reynolds, T.J. Miller, Morena Baccarin, Ed Skrein, And Gina Carano Review: 'Deadpool' Starring Ryan Reynolds, T.J. Miller, Morena Baccarin, Ed Skrein, And Gina Carano How Quentin Tarantino & Robert Rodriguez Made Josh Brolin's 'No Country For Old Men' Audition Tape How Quentin Tarantino & Robert Rodriguez Made Josh Brolin's 'No Country For Old Men' Audition Tape 'MacGyver' Movie Reboot And New TV Series Pilot On The Way 'MacGyver' Movie Reboot And New TV Series Pilot On The Way Josh Brolin Says He's Starring With Jessica Chastain In A Movie About George Jones & Tammy Wynette Josh Brolin Says He's Starring With Jessica Chastain In A Movie About George Jones & Tammy Wynette Watch: Robert Richardson Explains Why He Took His Name Off 'World War Z' And More In 58-Minute Cinematographer Talk Watch: Robert Richardson Explains Why He Took His Name Off 'World War Z' And More In 58-Minute Cinematographer Talk George Miller Says He Originally Wanted The Music In 'Mad Max: Fury Road' To Only Come From The Doof Warrior George Miller Says He Originally Wanted The Music In 'Mad Max: Fury Road' To Only Come From The Doof Warrior Stephen King Says Stanley Kubrick's 'The Shining' Is "Like A Big, Beautiful Cadillac With No Engine Inside It" Stephen King Says Stanley Kubrick's 'The Shining' Is "Like A Big, Beautiful Cadillac With No Engine Inside It" Review: Coen Brothers' 'Hail, Caesar!' Starring Josh Brolin, George Clooney, Scarlett Johansson, Tilda Swinton, And More Review: Coen Brothers' 'Hail, Caesar!' Starring Josh Brolin, George Clooney, Scarlett Johansson, Tilda Swinton, And More Naomi Watts Confirmed For David Lynch’s ‘Twin Peaks’ Revival; Tom Sizemore Joins Cast Naomi Watts Confirmed For David Lynch’s ‘Twin Peaks’ Revival; Tom Sizemore Joins Cast Watch: Quentin Tarantino Talks 5 Movies To Watch Before 'The Hateful Eight' In 7-Minute Video Watch: Quentin Tarantino Talks 5 Movies To Watch Before 'The Hateful Eight' In 7-Minute Video SAG Award Winners: ‘Spotlight’ Wins Best Ensemble, Leonardo DiCaprio, Idris Elba & Brie Larson Also Score Big SAG Award Winners: ‘Spotlight’ Wins Best Ensemble, Leonardo DiCaprio, Idris Elba & Brie Larson Also Score Big The 25 Most Anticipated New TV Shows Of 2016 The 25 Most Anticipated New TV Shows Of 2016 The 20 Best Documentaries Of 2015 The 20 Best Documentaries Of 2015 The 20 Best Films Of 2015 The 20 Best Films Of 2015 The 25 Best Action Movies Of The 21st Century So Far The 25 Best Action Movies Of The 21st Century So Far The 25 Best Sci-Fi Films Of The 21st Century So Far The 25 Best Sci-Fi Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far Terry Gilliam Talks The "Simplistic" Films Of Steven Spielberg, Dumbing Down Of Audiences, 'Don Quixote' Start Date & More Terry Gilliam Talks The "Simplistic" Films Of Steven Spielberg, Dumbing Down Of Audiences, 'Don Quixote' Start Date & More

Watch: Wong Kar-Wai's Charles Bukowski Inspired Ad For Shu Uemura Cosmetics

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist December 14, 2011 at 12:00PM

While Wong Kar-Wai is no stranger to directing commericals, having helmed spots for brands as diverse as Motorola, BMW, Orange France, Lancome Paris and Dior, we have to say even this is a bit of a surprise. Granted, this has been in the works for a while but it's the first we've heard of it; Wong Kar-Wai has teamed with comestics company Shu Uemura on a Christmas collection of products, featuring heavily on the colors blue and red.
1
Wong Kar-Wai Shu Uemura

While Wong Kar-Wai is no stranger to directing commericals, having helmed spots for brands as diverse as Motorola, BMW, Orange France, Lancome Paris and Dior, we have to say even this is a bit of a surprise. Granted, this has been in the works for a while but it's the first we've heard of it; Wong Kar-Wai has teamed with comestics company Shu Uemura on a Christmas collection of products, featuring heavily on the colors blue and red.

To help get the word out, he's directed an ad for the commercial entitled "The Mask," which boasts Charles Bukowski's "Burning In Water, Drowning In Flames" as an inspiration point. "This poem by Charles Bukowski is a paradox. My film explores this contradiction of passion. I thought that the contrast of red and blue, which reflects the opposition between the hot and cold, was ideal," he explained about the ties between the beat poet and his cosmetics ad.

Relatively unknown actress Sandrine Pinna is the face of the campaign, which Wong Kar-Wai was asked to do during the film of "The Grandmasters." Speaking of that project, we haven't heard anything about it in months, but with Cannes around the corner we certainly hope we're not too far away from seeing it. Until then, you can watch "The Mask" below. [Smartypanties/WongKarWai]

This article is related to: Wong Kar-wai


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates