Watch: Cute 'Thor' TV Spot Riffs On VW Darth Vader Super Bowl Commerical; Cameo By Stark Ind. Mug

by Kevin Jagernauth
April 21, 2011 9:07 AM
4 Comments

While every comic franchise this summer continues to bait fans with slightly different variations of marketing material (we're looking at you, "X-Men: First Class") Marvel has delightfully taken a full left turn from the playbook for a pretty cute new television spot.

Did you watch the Super Bowl? Yeah, neither did we, but you might remember the VW ad (see below) in which a little kid dressed as Darth Vader stomps around the house disappointed that his Jedi powers aren't the same as those he saw in the "Star Wars" movies -- until his Dad arrives home. Well, the newest "Thor" TV spots riffs on that ad, switching out Vader for a viking helmet and a big hammer, with a kid again trying to wield some superhuman powers. It's more or less the same conceit but with a different payoff and hey Easter Egg fans -- it's a Stark Industries mug! (See the picture above.)

Check out the original followed by the "Thor" spot below. The movie opens on May 6th. [via /Film]

More: Films, Super Hero Films, Thor

4 Comments

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Kim | April 21, 2011 10:41 AMReply

I liked the dog named Loki, the bed was a Stark bed, and then behind the doll was a Thor doll. Maybe I'm a dork because I thought this was cute.
SoulHonky | April 21, 2011 10:28 AMReply

Asked this elsewhere, but what do you think it means if the studio is actually putting these out as TV spots. I could see it as a fun web video but to pay money to air this on TV makes me think that the film must not be tracking well.
Thislalife | April 21, 2011 10:22 AMReply

I don't get it. Was the Little Thor trying to kill his parents/dog?
rotch | April 21, 2011 9:52 AMReply

that was lazy