Click to Skip Ad
Closing in...
Ryan Gosling To Star In 'Blade Runner 2' Ryan Gosling To Star In 'Blade Runner 2' Watch: New Trailer For 'Star Wars: The Force Awakens' Flies Into The Galaxy Watch: New Trailer For 'Star Wars: The Force Awakens' Flies Into The Galaxy Watch: First Teaser Trailer For Quentin Tarantino's 'The Hateful Eight' Watch: First Teaser Trailer For Quentin Tarantino's 'The Hateful Eight' Watch: Zack Snyder Teases The Full Trailer For ‘Batman V. Superman: Dawn Of Justice' & Upcoming IMAX Event Watch: Zack Snyder Teases The Full Trailer For ‘Batman V. Superman: Dawn Of Justice' & Upcoming IMAX Event Ryan Gosling & Edgar Wright Talk 'Lost River,' Shooting In Detroit, And Advice For First Time Filmmakers Ryan Gosling & Edgar Wright Talk 'Lost River,' Shooting In Detroit, And Advice For First Time Filmmakers Netflix & Marvel's 'Daredevil': The Pros, The Cons, The Verdict Netflix & Marvel's 'Daredevil': The Pros, The Cons, The Verdict Netflix's 'Daredevil' Is An Awesome Achievement And Marvel's Most Graphic & Grounded Effort To Date Netflix's 'Daredevil' Is An Awesome Achievement And Marvel's Most Graphic & Grounded Effort To Date Watch: Action-Packed Footage In 2 New “Avengers: Age of Ultron’ TV Spots, Plus Watch Interviews With The Entire Cast Watch: Action-Packed Footage In 2 New “Avengers: Age of Ultron’ TV Spots, Plus Watch Interviews With The Entire Cast Watch: Trailer For 'The Great Beauty' Director Paolo Sorrentino's 'Youth' Starring Michael Caine & Rachel Weisz Watch: Trailer For 'The Great Beauty' Director Paolo Sorrentino's 'Youth' Starring Michael Caine & Rachel Weisz Joss Whedon Says He's Not Making 'Avengers: Infinity War' Because It's "A Young Man’s Game" Joss Whedon Says He's Not Making 'Avengers: Infinity War' Because It's "A Young Man’s Game" Watch: Take 7 Minutes And Learn The History Of Film Editing Watch: Take 7 Minutes And Learn The History Of Film Editing 'Avengers: Age Of Ultron' Called "Amazing" And "More Emotional" With "Insane Action" After First Screening 'Avengers: Age Of Ultron' Called "Amazing" And "More Emotional" With "Insane Action" After First Screening Joss Whedon Calls 'Jurassic World' Clip "70s Era Sexist" Joss Whedon Calls 'Jurassic World' Clip "70s Era Sexist" James Gray Bites Into 'Hard Apple' With '70s-Set Animated Crime Series James Gray Bites Into 'Hard Apple' With '70s-Set Animated Crime Series The 20 Most Anticipated Films Of The 2015 Tribeca Film Festival The 20 Most Anticipated Films Of The 2015 Tribeca Film Festival The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki

Watch: 'Elysium' Is Already Looking For Recruits As Viral Campaign Launches

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist July 21, 2011 at 1:20AM

Viral campaigns are a tricky business. They can either be a well-executed and enjoyable way to tease information and set up the world of a forthcoming film that catches on in a big way as the carefully planned campaign for Christopher Nolan's "The Dark Knight Rises" displayed. Or, they can be so obtuse and uninteresting that only the most devoted the core fanbase wind up playing along, which is pretty much what happened to the "Super 8" online presence, or it's simply not developed enough to make a real impact like those fake drug ads for "Limitless." That's not to mention that there is also a very real danger of starting things way too early, but for Sony who is behind Neill Blomkamp's ambitious, R-rated and mysterious "Elysium" they will need all the help to get the word out early and they are not wasting a moment as with nearly two years to go until it hits theaters, they've already kicked off the campaign.
0


Viral campaigns are a tricky business. They can either be a well-executed and enjoyable way to tease information and set up the world of a forthcoming film that catches on in a big way as the carefully planned campaign for Christopher Nolan's "The Dark Knight Rises" displayed. Or, they can be so obtuse and uninteresting that only the most devoted the core fanbase wind up playing along, which is pretty much what happened to the "Super 8" online presence, or it's simply not developed enough to make a real impact like those fake drug ads for "Limitless." That's not to mention that there is also a very real danger of starting things way too early, but for Sony who is behind Neill Blomkamp's ambitious, R-rated and mysterious "Elysium" they will need all the help to get the word out early and they are not wasting a moment as with nearly two years to go until it hits theaters, they've already kicked off the campaign.

Wandering the halls of Comic-Con, ComingSoon stumbled across a recruitment poster (see below) that points you to the website of the (fictional) company Armadyne. The nearly one minute spot advises that they are looking for "zero g welders, mega-structure engineers, quantum networkers" and experts in "zero g coupling and multi-generational planning" for a project they hope to complete by 2097. And that's about it. The site confirmed that its the kick off for "Elysium," adding another tantalizing, but completely random piece of the puzzle surrounding the film that is doing its best to keep things close to the chest for now.

Starring Matt Damon, Jodie Foster, Sharlto Copley, Wagner Moura, William Fichtner, Alice Braga and Diego Luna, all that is known about the film is that it's set 100 years in the future that will have a social commentary element. Damon will be playing an ex-con, Foster, the leader of alien race, while Moura will be the villain in the film. Also on board is legendary “Blade Runner” designer Syd Mead who will be handling set design for the picture.

“Elysium” is now in front of cameras and will hit theaters on March 1, 2013.

This article is related to: Films, Elysium


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates