Click to Skip Ad
Closing in...
Watch: First Trailer For Oliver Stone’s ‘Snowden’ Starring Joseph Gordon-Levitt, Shailene Woodley & Nicolas Cage Watch: First Trailer For Oliver Stone’s ‘Snowden’ Starring Joseph Gordon-Levitt, Shailene Woodley & Nicolas Cage 'Thor: The Dark World' Director Alan Taylor Says His Marvel Experience Was "Particularly Wrenching" 'Thor: The Dark World' Director Alan Taylor Says His Marvel Experience Was "Particularly Wrenching" Watch: Anna Paquin Is Rescued In Clip From 'X-Men: Days of Future Past - The Rogue Cut' Watch: Anna Paquin Is Rescued In Clip From 'X-Men: Days of Future Past - The Rogue Cut' Kevin Feige Says 'Spider-Man 2' Is "One Of The Best Superhero Movies Ever," Talks John Hughes Influence On New Spidey Kevin Feige Says 'Spider-Man 2' Is "One Of The Best Superhero Movies Ever," Talks John Hughes Influence On New Spidey Watch: Live Your Ultimate Fantasy With The First NSFW Trailer For Gaspar Noe's 'Love' Watch: Live Your Ultimate Fantasy With The First NSFW Trailer For Gaspar Noe's 'Love' Review & Recap: ‘True Detective’ Season 2, Episode 2, ‘Night Finds You’ Review & Recap: ‘True Detective’ Season 2, Episode 2, ‘Night Finds You’ Terrence Malick’s ‘Knight Of Cups’ Won’t Arrive Until 2016, Austin Music Scene Drama Not Titled ‘Weightless’ Terrence Malick’s ‘Knight Of Cups’ Won’t Arrive Until 2016, Austin Music Scene Drama Not Titled ‘Weightless’ The Punisher Will Reportedly Appear As The Villain In ‘Daredevil’ Season 2 The Punisher Will Reportedly Appear As The Villain In ‘Daredevil’ Season 2 'Lucy 2' And 'Colombiana 2' Are In Development 'Lucy 2' And 'Colombiana 2' Are In Development Mixed Reactions For Marvel's 'Ant-Man' After First Press Screening Plus New Promos And Pics Mixed Reactions For Marvel's 'Ant-Man' After First Press Screening Plus New Promos And Pics The Essentials: The 5 Best Rachel McAdams Performances The Essentials: The 5 Best Rachel McAdams Performances Watch: Tom Hardy Does Double Duty In Trailer For Gangster Drama 'Legend' Watch: Tom Hardy Does Double Duty In Trailer For Gangster Drama 'Legend' The 25 Best TV Shows Of The 2014/2015 Season The 25 Best TV Shows Of The 2014/2015 Season Kevin Feige Says 'Spider-Man' Is "Definitely A Sony Picture," Talks Role Of 'Ant-Man' In Phase 3, More Kevin Feige Says 'Spider-Man' Is "Definitely A Sony Picture," Talks Role Of 'Ant-Man' In Phase 3, More The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 10 All-Time Best Episodes Of 'Parks And Recreation' The 10 All-Time Best Episodes Of 'Parks And Recreation' The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: Harmony Korine & Anthony Dod Mantle's Inspirational Ad For Indian Megacorp Mahindra

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist August 30, 2011 at 12:59PM

So just after Mark Romanek's hip hop hamsters Kia ad made the rounds yesterday, here comes another slightly odd pairing of a director and a marketing campaign.
2


So just after Mark Romanek's hip hop hamsters Kia ad made the rounds yesterday, here comes another slightly odd pairing of a director and a marketing campaign.

One cannot live on "Trash Humpers" alone and Harmony Korine, who is no stranger to respectable-looking ads -- please see his spots for Liberty Mutual, Budweiser and the short film he made for for fashion company Proenza Schouler -- has teamed with "127 Hours" and "Slumdog Millionaire" cinematographer Anthony Dod Mantle to create an ad for Indian megacorp Mahindra. And it's a bit of a headscratcher even by Korine's paycheck gig standards.

Titled "Rise" the spot is being used to help promote faceless Mahindra (who seriously have their hands in pretty much every industry you can think of) as a source of some kind of rebellious spirit (even going so far as to shamelessly use footage of the recent uprising in Egypt). As much as the ad doesn't quite work, and is transparently manipulative, it's actually pretty beautifully shot, no doubt thanks to Mantle's efforts. Anyway, it's yet another odd detour from the always hard-to-pin-down Korine, who has a couple of other projects on the go right now including a kids-in-bike-gangs project with James Franco and a motivational speaker pic with Val Kilmer. [AdWeek via Ray Pride]

This article is related to: Harmony Korine


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates