Click to Skip Ad
Closing in...
Watch: First Trailer For Tim Burton's 'Big  Eyes' Starring Amy Adams And Christoph Waltz Watch: First Trailer For Tim Burton's 'Big Eyes' Starring Amy Adams And Christoph Waltz 'Deadpool’ Spin-Off With Ryan Reynolds Is Finally Green Lit, Set For A Winter 2016 Release Date 'Deadpool’ Spin-Off With Ryan Reynolds Is Finally Green Lit, Set For A Winter 2016 Release Date 10 Films We Haven’t Yet Seen That May Be Serious Oscar Contenders 10 Films We Haven’t Yet Seen That May Be Serious Oscar Contenders David Fincher Says He Shouldn't Have Directed 'The Game,' Dislikes Superhero Movies & Talks "Crazy" '20,000 Leagues' David Fincher Says He Shouldn't Have Directed 'The Game,' Dislikes Superhero Movies & Talks "Crazy" '20,000 Leagues' Matt Damon & Paul Greengrass Are Returning To The 'Bourne' Series Matt Damon & Paul Greengrass Are Returning To The 'Bourne' Series First Look: Angelina Jolie And Brad Pitt In 'By The Sea' First Look: Angelina Jolie And Brad Pitt In 'By The Sea' The Best, Worst And Most Disappointing Films Of The 2014 Toronto International Film Festival The Best, Worst And Most Disappointing Films Of The 2014 Toronto International Film Festival David Fincher Says Differences Over Casting And Disney's Corporate Culture Stalled '20,000 Leagues Under The Sea' David Fincher Says Differences Over Casting And Disney's Corporate Culture Stalled '20,000 Leagues Under The Sea' Recap: 'Boardwalk Empire' Season 5, Episode 2 ‘The Good Listener’ Recap: 'Boardwalk Empire' Season 5, Episode 2 ‘The Good Listener’ Review: 'No Good Deed' Starring Idris Elba and Taraji P. Henson Review: 'No Good Deed' Starring Idris Elba and Taraji P. Henson Watch: Shailene Woodley Gets NSFW In 2 Clips From 'White Bird In A Blizzard' Plus New Pics Watch: Shailene Woodley Gets NSFW In 2 Clips From 'White Bird In A Blizzard' Plus New Pics TIFF Review: 'Cake' Starring Jennifer Aniston, Anna Kendrick, Sam Worthington & More TIFF Review: 'Cake' Starring Jennifer Aniston, Anna Kendrick, Sam Worthington & More Tom Hardy Says He'll Never Do Another Romantic Comedy Again Thanks To 'This Means War' Tom Hardy Says He'll Never Do Another Romantic Comedy Again Thanks To 'This Means War' David Fincher Apparently Thinks 'Dragon Tattoo' Sequel 'The Girl Who Played With Fire' Could Get Made David Fincher Apparently Thinks 'Dragon Tattoo' Sequel 'The Girl Who Played With Fire' Could Get Made The Best Documentaries Of 2014 So Far The Best Documentaries Of 2014 So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season The Best Films Of 2014 So Far... The Best Films Of 2014 So Far... From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki The 10 Best & Worst Movie Sex Scenes The 10 Best & Worst Movie Sex Scenes All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: New Trailer For 'Spy Kids: All The Time In The World' Demonstrates Aroma-Scope, Still Stinks

Photo of Oliver Lyttelton By Oliver Lyttelton | www.oliverlyttelton.com July 1, 2011 at 7:30AM

With everyone and their mums shooting films in 3D these days, Robert Rodriguez, one of the first filmmakers to use the format, is going the extra mile for his re-boot/sequel to his family franchise, "Spy Kids: All The Time In The World" -- the film was promised to be in '4D,' and it emerged that that meant that film would be presented in Aroma-Scope, a new take on the Smell-O-Vision concept, not seen since John Waters used it on "Polyester," with scratch'n'sniff cards being given to audience members, with on-screen prompts enabling them to smell exactly what the audience are smelling.
0


With everyone and their mums shooting films in 3D these days, Robert Rodriguez, one of the first filmmakers to use the format, is going the extra mile for his re-boot/sequel to his family franchise, "Spy Kids: All The Time In The World" -- the film was promised to be in '4D,' and it emerged that that meant that film would be presented in Aroma-Scope, a new take on the Smell-O-Vision concept, not seen since John Waters used it on "Polyester," with scratch'n'sniff cards being given to audience members, with on-screen prompts enabling them to smell exactly what the audience are smelling.

A new trailer has landed for the film over at Yahoo, with literal demonstrations of both the 3D and the Aroma-Scope, sure to make kids get the message. Otherwise, things are much the same as the first clip: plenty of relatively low-budget action, plenty of gags for the kids, a hint of Billy Ray Piven, the film's villain, and Joel McHale wishing he was anywhere else but on set. But again, it's not for us, and we're sure kids will eat up the novelty aspects, and the Ricky Gervais-voiced kung-fu robot dog. And we have to confess, we did laugh at Jessica Alba's first line.

As for Aroma-Scope, it's worth remembering that Rodriguez was way ahead of the curve: by the time "Avatar 3" rolls around in 2015, maybe James Cameron will have sunk millions into a premium version of the technology, and then 2017 will see every tentpole using some kind of smell technology? Or not. "Spy Kids: All The Time In The World" hits theaters on August 19th: watch the trailer below, or in HD over at Yahoo.

This article is related to: Films, Robert Rodriguez , Genre Films, Spy Kids 4


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates