Click to Skip Ad
Closing in...
Watch: James Bond Is Back In First Trailer For 'Spectre' Starring Daniel Craig, Lea Seydoux, Dave Bautista, & More Watch: James Bond Is Back In First Trailer For 'Spectre' Starring Daniel Craig, Lea Seydoux, Dave Bautista, & More Terrence Malick's Next Film With Ryan Gosling, Rooney Mara & Michael Fassbender Reportedly Gets Titled Terrence Malick's Next Film With Ryan Gosling, Rooney Mara & Michael Fassbender Reportedly Gets Titled Watch: Jake Gyllenhaal Gets Bloody And Bruised In First Trailer For Boxing Drama 'Southpaw' Watch: Jake Gyllenhaal Gets Bloody And Bruised In First Trailer For Boxing Drama 'Southpaw' New Infographic Lays Out Canonical 'Star Wars' Timeline With Films, TV And Books New Infographic Lays Out Canonical 'Star Wars' Timeline With Films, TV And Books First Official Image: Jesse Eisenberg As Lex Luthor In 'Batman v Superman: Dawn Of Justice' First Official Image: Jesse Eisenberg As Lex Luthor In 'Batman v Superman: Dawn Of Justice' Watch: First Trailer For Arnold Schwarzenegger's Zombie Pic 'Maggie' With Abigail Breslin Watch: First Trailer For Arnold Schwarzenegger's Zombie Pic 'Maggie' With Abigail Breslin Idris Elba Replaces Jamie Foxx In Harmony Korine's 'The Trap,' Al Pacino, Robert Pattinson, James Franco Also Join Idris Elba Replaces Jamie Foxx In Harmony Korine's 'The Trap,' Al Pacino, Robert Pattinson, James Franco Also Join 10 Terrible Films Starring Great Actors 10 Terrible Films Starring Great Actors Watch: Tom Hanks Acts Out His Filmography In 7-Minutes On 'The Late Late Show' Watch: Tom Hanks Acts Out His Filmography In 7-Minutes On 'The Late Late Show' New Directors/New Films Review: Jia Zhang-ke Produced 'K' Is A New Take On Franz Kafka's 'The Castle' New Directors/New Films Review: Jia Zhang-ke Produced 'K' Is A New Take On Franz Kafka's 'The Castle' Viggo Mortensen Reveals He Turned Down Quentin Tarantino's 'The Hateful Eight,' Auditioned For 'Reservoir Dogs' Viggo Mortensen Reveals He Turned Down Quentin Tarantino's 'The Hateful Eight,' Auditioned For 'Reservoir Dogs' Watch: First Teaser Trailer For 'Mission: Impossible: Rogue Nation' With Tom Cruise Arrives, If You Choose To Accept It Watch: First Teaser Trailer For 'Mission: Impossible: Rogue Nation' With Tom Cruise Arrives, If You Choose To Accept It Jonathan Nolan Says His Original Ending To 'Interstellar' Was “Much More Straightforward” Jonathan Nolan Says His Original Ending To 'Interstellar' Was “Much More Straightforward” The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More All The Songs In 'Pitch Perfect' Including La Roux, David Guetta, Azealia Banks, Nicki Minaj & More

Watch: Paul Rudd Presents 'Our Idiot Brother: The Hangover, Borat'

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist August 10, 2011 at 2:04AM

There is probably no better (or controversial) marketer or movie hustler in the business than Harvey Weinstein. The man is capable of spinning almost anything into buzz about his movies (see last year's NC-17 rating of "Blue Valentine" which he promptly turned into a rallying point around the film), and putting Harvey into the awards season with a project to shill is like putting together peanut butter and chocolate. It's a no-brainer. And while movies that come out during the rest of the year may not get the full Harvey Weinstein treatment, if they can turn a modest profit and live a long life on DVD and digital, the honcho is more than happy. But that said, we don't think we've ever seen him personally get involved in promoting a film like has here.
0


There is probably no better (or controversial) marketer or movie hustler in the business than Harvey Weinstein. The man is capable of spinning almost anything into buzz about his movies (see last year's NC-17 rating of "Blue Valentine" which he promptly turned into a rallying point around the film), and putting Harvey into the awards season with a project to shill is like putting together peanut butter and chocolate. It's a no-brainer. And while movies that come out during the rest of the year may not get the full Harvey Weinstein treatment, if they can turn a modest profit and live a long life on DVD and digital, the honcho is more than happy. But that said, we don't think we've ever seen him personally get involved in promoting a film like has here.

With "Our Idiot Brother" arriving in theaters in a couple of weeks, Harvey has teamed with the film's lead star, Paul Rudd, and created a modestly funny viral video in which the actor pitches the studio honcho his own ideas on how to market the film. Yeah, it's definitely too long, intermittently amusing (though it has a couple of strong laugh-out-loud moments) and doesn't even scratch the surface of Harvey's legendarily prickly demeanor (a missed opportunity), but it's certainly worth a few minutes of your time, if only for the Photoshopped poster at the end.

Co-starring a massive ensemble including Elizabeth Banks, Zooey Deschanel, Rashida Jones, Emily Mortimer, Adam Scott, Steve Coogan, T.J. Miller, Kathryn Hahn, Hugh Dancy and Janet Montgomery, our man in Sundance James Rocchi called the film “Apatovian, pleasureable and a real surprise.” While the trailers and marketing have played the comedy much, much more broadly, we're hoping that there is a lot more beneath the surface. Featuring a score by Shudder to Think guitarist Nathan Larson and Eric D. Johnson, the movie caps off the summer, landing in theaters on August 26th.

Paul Rudd Pitches Harvey Weinstein from Paul Rudd

This article is related to: Films, Actors, Producers, Our Idiot Brother, Paul Rudd, Harvey Weinstein


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


Check out Indiewire on LockerDome on LockerDome

E-Mail Updates