Click to Skip Ad
Closing in...
Eddie Redmayne & Alicia Vikander Feature In Beautiful First Posters For Transgender Drama ‘The Danish Girl’ Eddie Redmayne & Alicia Vikander Feature In Beautiful First Posters For Transgender Drama ‘The Danish Girl’ New Images Of Kristen Stewart In Stoner Comedy 'American Ultra' And Sci-Fi 'Equals' New Images Of Kristen Stewart In Stoner Comedy 'American Ultra' And Sci-Fi 'Equals' Watch: First Trailer For Serial Killer Thriller 'Solace' Starring Anthony Hopkins And Colin Farrell Watch: First Trailer For Serial Killer Thriller 'Solace' Starring Anthony Hopkins And Colin Farrell Watch: Full Length 'Making Batman Begins' Doc, Christopher Nolan Talks Legacy Of Film On 10th Anniversary Watch: Full Length 'Making Batman Begins' Doc, Christopher Nolan Talks Legacy Of Film On 10th Anniversary ‘Game Of Thrones’ Will Probably End After Season 8, But HBO Is Open To Prequels & More ‘Game Of Thrones’ Will Probably End After Season 8, But HBO Is Open To Prequels & More Relativity Puts 'Jane Got A Gun' And More Up For Sale As They Fight Off Bankruptcy Relativity Puts 'Jane Got A Gun' And More Up For Sale As They Fight Off Bankruptcy Zack Snyder Says Batman Has A "Crisis Of Conscience" In 'Batman v Superman: Dawn Of Justice' Plus New Pics Zack Snyder Says Batman Has A "Crisis Of Conscience" In 'Batman v Superman: Dawn Of Justice' Plus New Pics Venice 2015 Line-Up: 'Equals' With Kristen Stewart, 'Beasts Of No Nation,' 'The Danish Girl,' More Venice 2015 Line-Up: 'Equals' With Kristen Stewart, 'Beasts Of No Nation,' 'The Danish Girl,' More Watch: 4-Minute Tribute To Lars von Trier's Masterful Film Work Watch: 4-Minute Tribute To Lars von Trier's Masterful Film Work New 'Deadpool' Images, Ryan Reynolds Distances Himself From 'X-Men: Origins' New 'Deadpool' Images, Ryan Reynolds Distances Himself From 'X-Men: Origins' TIFF Images: Emma Watson In 'Colonia,' Brie Larson In 'Room,' Charlie Kaufman's 'Anomalisa' And More TIFF Images: Emma Watson In 'Colonia,' Brie Larson In 'Room,' Charlie Kaufman's 'Anomalisa' And More Watch: Blu-Ray Trailer For 'Avengers: Age Of Ultron' Plus 11 New Clips From The Film Watch: Blu-Ray Trailer For 'Avengers: Age Of Ultron' Plus 11 New Clips From The Film The 10 Best And 5 Worst Tom Cruise Performances The 10 Best And 5 Worst Tom Cruise Performances Watch: New Trailer For 'Mad Max: Fury Road' Blu-ray Release Explores Who Killed The World Watch: New Trailer For 'Mad Max: Fury Road' Blu-ray Release Explores Who Killed The World The 20 Best Documentaries Of 2015 So Far The 20 Best Documentaries Of 2015 So Far The 25 Best Animated Films Of The 21st Century So Far The 25 Best Animated Films Of The 21st Century So Far The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far The 10 All-Time Best Episodes Of 'Parks And Recreation' The 10 All-Time Best Episodes Of 'Parks And Recreation' The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki

Watch: Paul Rudd Presents 'Our Idiot Brother: The Hangover, Borat'

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist August 10, 2011 at 2:04AM

There is probably no better (or controversial) marketer or movie hustler in the business than Harvey Weinstein. The man is capable of spinning almost anything into buzz about his movies (see last year's NC-17 rating of "Blue Valentine" which he promptly turned into a rallying point around the film), and putting Harvey into the awards season with a project to shill is like putting together peanut butter and chocolate. It's a no-brainer. And while movies that come out during the rest of the year may not get the full Harvey Weinstein treatment, if they can turn a modest profit and live a long life on DVD and digital, the honcho is more than happy. But that said, we don't think we've ever seen him personally get involved in promoting a film like has here.
0


There is probably no better (or controversial) marketer or movie hustler in the business than Harvey Weinstein. The man is capable of spinning almost anything into buzz about his movies (see last year's NC-17 rating of "Blue Valentine" which he promptly turned into a rallying point around the film), and putting Harvey into the awards season with a project to shill is like putting together peanut butter and chocolate. It's a no-brainer. And while movies that come out during the rest of the year may not get the full Harvey Weinstein treatment, if they can turn a modest profit and live a long life on DVD and digital, the honcho is more than happy. But that said, we don't think we've ever seen him personally get involved in promoting a film like has here.

With "Our Idiot Brother" arriving in theaters in a couple of weeks, Harvey has teamed with the film's lead star, Paul Rudd, and created a modestly funny viral video in which the actor pitches the studio honcho his own ideas on how to market the film. Yeah, it's definitely too long, intermittently amusing (though it has a couple of strong laugh-out-loud moments) and doesn't even scratch the surface of Harvey's legendarily prickly demeanor (a missed opportunity), but it's certainly worth a few minutes of your time, if only for the Photoshopped poster at the end.

Co-starring a massive ensemble including Elizabeth Banks, Zooey Deschanel, Rashida Jones, Emily Mortimer, Adam Scott, Steve Coogan, T.J. Miller, Kathryn Hahn, Hugh Dancy and Janet Montgomery, our man in Sundance James Rocchi called the film “Apatovian, pleasureable and a real surprise.” While the trailers and marketing have played the comedy much, much more broadly, we're hoping that there is a lot more beneath the surface. Featuring a score by Shudder to Think guitarist Nathan Larson and Eric D. Johnson, the movie caps off the summer, landing in theaters on August 26th.

Paul Rudd Pitches Harvey Weinstein from Paul Rudd

This article is related to: Films, Actors, Producers, Our Idiot Brother, Paul Rudd, Harvey Weinstein


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


E-Mail Updates