Click to Skip Ad
Closing in...
Watch: First Trailer For Gillian Flynn's 'Dark Places' Starring Charlize Theron, Chloë Moretz, And Nicholas Hoult Watch: First Trailer For Gillian Flynn's 'Dark Places' Starring Charlize Theron, Chloë Moretz, And Nicholas Hoult Review: Neill Blomkamp's 'Chappie,' Starring Die Antwoord, Dev Patel, Sigourney Weaver And Hugh Jackman Review: Neill Blomkamp's 'Chappie,' Starring Die Antwoord, Dev Patel, Sigourney Weaver And Hugh Jackman 'Chappie' Actor Admits There Was "Tension" On Set With Die Antwoord's Ninja; Check Out Two New Featurettes 'Chappie' Actor Admits There Was "Tension" On Set With Die Antwoord's Ninja; Check Out Two New Featurettes Premature Oscar Predictions: The 2016 Best Actor Contenders Premature Oscar Predictions: The 2016 Best Actor Contenders 2015 Tribeca Film Festival Line-Up Announced: James Franco’s ‘Adderall Diaries,’ Olivia Wilde In ‘Meadowland’ & More 2015 Tribeca Film Festival Line-Up Announced: James Franco’s ‘Adderall Diaries,’ Olivia Wilde In ‘Meadowland’ & More First Look: Joseph Gordon-Levitt As Edward Snowden In Oliver Stone's 'Snowden' First Look: Joseph Gordon-Levitt As Edward Snowden In Oliver Stone's 'Snowden' Drew Goddard To Write And Direct Sony & Marvel's 'The Spectacular Spider-Man'; 'Sinister Six' Scrapped Drew Goddard To Write And Direct Sony & Marvel's 'The Spectacular Spider-Man'; 'Sinister Six' Scrapped Premature Oscar Predictions: The 2016 Best Picture Contenders Premature Oscar Predictions: The 2016 Best Picture Contenders Watch: Original Short Film Version Of 'Whiplash' Starring Oscar Winner J.K. Simmons Watch: Original Short Film Version Of 'Whiplash' Starring Oscar Winner J.K. Simmons Watch: Nifty Video Examines David Fincher’s Subtle Repetition Of Framing And Blocking In 'Gone Girl' Watch: Nifty Video Examines David Fincher’s Subtle Repetition Of Framing And Blocking In 'Gone Girl' Sigourney Weaver Says She'll Be Playing A New Character In The 'Avatar' Sequels Sigourney Weaver Says She'll Be Playing A New Character In The 'Avatar' Sequels Kristen Stewart Joins Kelly Reichardt’s Untitled Montana Drama With Michelle Williams & More Kristen Stewart Joins Kelly Reichardt’s Untitled Montana Drama With Michelle Williams & More 'Prisoners' & 'Enemy' Director Denis Villeneuve To Helm 'Blade Runner' Sequel, Harrison Ford Confirmed To Return 'Prisoners' & 'Enemy' Director Denis Villeneuve To Helm 'Blade Runner' Sequel, Harrison Ford Confirmed To Return The 50 Best Films Of The Decade So Far The 50 Best Films Of The Decade So Far "I F*cked It Up": Neill Blomkamp Says He Wants To Go Back To 'Elysium' And "Do It Correctly" "I F*cked It Up": Neill Blomkamp Says He Wants To Go Back To 'Elysium' And "Do It Correctly" The 25 Best Films Of 2015 We've Already Seen The 25 Best Films Of 2015 We've Already Seen Best Of 2014: The 15 Best Movie Soundtracks Of 2014 Best Of 2014: The 15 Best Movie Soundtracks Of 2014 The 25 Best Horror Films Of The 21st Century So Far The 25 Best Horror Films Of The 21st Century So Far The 20 Best TV Shows Of The 2013/2014 Season The 20 Best TV Shows Of The 2013/2014 Season From Worst To Best: Ranking The Films Of Hayao Miyazaki From Worst To Best: Ranking The Films Of Hayao Miyazaki

Watch: Paul Rudd Presents 'Our Idiot Brother: The Hangover, Borat'

Photo of Kevin Jagernauth By Kevin Jagernauth | The Playlist August 10, 2011 at 2:04AM

There is probably no better (or controversial) marketer or movie hustler in the business than Harvey Weinstein. The man is capable of spinning almost anything into buzz about his movies (see last year's NC-17 rating of "Blue Valentine" which he promptly turned into a rallying point around the film), and putting Harvey into the awards season with a project to shill is like putting together peanut butter and chocolate. It's a no-brainer. And while movies that come out during the rest of the year may not get the full Harvey Weinstein treatment, if they can turn a modest profit and live a long life on DVD and digital, the honcho is more than happy. But that said, we don't think we've ever seen him personally get involved in promoting a film like has here.
0


There is probably no better (or controversial) marketer or movie hustler in the business than Harvey Weinstein. The man is capable of spinning almost anything into buzz about his movies (see last year's NC-17 rating of "Blue Valentine" which he promptly turned into a rallying point around the film), and putting Harvey into the awards season with a project to shill is like putting together peanut butter and chocolate. It's a no-brainer. And while movies that come out during the rest of the year may not get the full Harvey Weinstein treatment, if they can turn a modest profit and live a long life on DVD and digital, the honcho is more than happy. But that said, we don't think we've ever seen him personally get involved in promoting a film like has here.

With "Our Idiot Brother" arriving in theaters in a couple of weeks, Harvey has teamed with the film's lead star, Paul Rudd, and created a modestly funny viral video in which the actor pitches the studio honcho his own ideas on how to market the film. Yeah, it's definitely too long, intermittently amusing (though it has a couple of strong laugh-out-loud moments) and doesn't even scratch the surface of Harvey's legendarily prickly demeanor (a missed opportunity), but it's certainly worth a few minutes of your time, if only for the Photoshopped poster at the end.

Co-starring a massive ensemble including Elizabeth Banks, Zooey Deschanel, Rashida Jones, Emily Mortimer, Adam Scott, Steve Coogan, T.J. Miller, Kathryn Hahn, Hugh Dancy and Janet Montgomery, our man in Sundance James Rocchi called the film “Apatovian, pleasureable and a real surprise.” While the trailers and marketing have played the comedy much, much more broadly, we're hoping that there is a lot more beneath the surface. Featuring a score by Shudder to Think guitarist Nathan Larson and Eric D. Johnson, the movie caps off the summer, landing in theaters on August 26th.

Paul Rudd Pitches Harvey Weinstein from Paul Rudd

This article is related to: Films, Actors, Producers, Our Idiot Brother, Paul Rudd, Harvey Weinstein


The Playlist

The obsessives' guide to contemporary cinema via film discussion, news, reviews, features, nostalgia, movie music, soundtracks, DVDs and more.


Check out Indiewire on LockerDome on LockerDome

E-Mail Updates