Weekend Box Office: Audiences Smuggle 'Contraband' Into The Number One Spot Over 'Beauty & The Beast 3D'

Box Office
by Gabe Toro
January 15, 2012 1:43 PM
2 Comments
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After a year which sported the lowest attendance numbers in sixteen years, studios are looking for all the bright sides they can find. Thus far, 2012 has provided them, with big number one debuts for a cheap horror acquisition and, now, a solidly mid-budgeted star vehicle. "Contraband" nailed the top spot this weekend, of the four day holiday weekend, that was slightly down from last year. However, this is a solid win for Universal, who spent $40 million on the Mark Wahlberg project, gambling that the film would open uncharacteristically big for an R-rated January offering.

Wahlberg's one of those curious leading men, as no one seems to know if he's an A-Lister. He's got an Oscar nomination under his belt, but of the five $100 million domestic hits he's had so far, he was only the lead in "The Italian Job" and the franchise-killing "Planet Of The Apes." But if you've got him in the lead role, he's almost a lock for at least a $50-$60 million final gross. Interestingly, his vehicles are never very expensive, as he's also one of the few current stars that doesn't need special effects or fantasy settings to be a compelling screen presence.

In a very close second place was "Beauty And The Beast 3D," which came in under the "The Lion King" re-release last fall. Which was to be expected, as few Disney titles have the cachet of "The Lion King," but this is still a big number for an older title. Disney has further 3D re-releases coming, the next one being "Finding Nemo," but this business model could certainly impress non-Disney studios as well, now that the strength of catalog titles has weakened thanks to a softening DVD market.

With it's biggest drop yet, and still holding steady, is "Mission: Impossible - Ghost Protocol," which solidly passed the first film's domestic gross. A canny global expansion had led to even bigger numbers overseas, and the second film's $546 million tally is well within reach. There was always a decent-sized gap between the 'M:I' movies, but with Tom Cruise's dance card filling up and his age advancing, it will be interesting to see if Paramount is able to properly capitalize on what's surely the most well-received film in the series.

"Joyful Noise"
"Joyful Noise" came and went, opening at a number significantly higher than a Queen Latifah-Dolly Parton joint should. It was followed by the "Sherlock Holmes" sequel that is definitely benefiting from having less competition than its predecessor. At this rate, it's performance compared to the original film will not be unlike how "Iron Man 2" followed its original, as 'Game Of Shadows' is on pace to be weaker domestically, but somewhat more robust overseas. And don't look now, but "The Girl With The Dragon Tattoo" could conceivably cross $100 million in the next week or two should it continue to stay in the mix (or get an Oscar nomination boost), and with stronger-than-expected early grosses internationally, the film is looking like one of winter's stronger performers.

Dropping far out of first was "The Devil Inside." Depending on final estimates, the found-footage horror film could drop as much as 80% from it's smash opening weekend. Pretty disastrous, even for a horror film, and in the neighborhood of the shocking 80% second weekend plummet that met "Friday The 13th." "The Devil Inside" was so cheap that its likely the studio expected, and didn't even care about, this second weekend performance, so even with such a mass exodus, Paramount is just swimming in it.

"War Horse" and "We Bought A Zoo" are still holding moderately well, but neither is going to finish with breakout numbers. Losing a number of theaters in week five was the latest "Chipmunks" movie, as Fox finally cut bait with the understanding the film will finish considerably lower than the last two films. And rounding out the top ten, surging with a solid expansion was "The Iron Lady," with a decent per-screen on only 802 screens.

In limited release, the biggest numbers are coming, surprisingly, from "A Dangerous Method." The Sony Pictures Classics release has expanded as slowly as most SPC titles do, but in week eight it's still averaging $5k per-screen, moving over 100 engagements for the first time. The film is at $2.8 million, and seems to have caught on with the arthouse contingent. In less engagements, the $44k score for "We Need To Talk About Kevin" was achieved on only two screens, while "Pina" averaged $18k at six locations bringing its three week total to a solid $540k despite a very limited release. 

"Extremely Loud And Incredibly Close" brought in solid numbers on six screens, $88k added to a $632k total before the film's coming wide release. "A Separation" also gathers heat on six screens with a $13k average and an $80k gross to add to a $322k tally. And the doc "Sing Your Song" (which had already debuted on HBO last year) had a quiet opening weekend with $12k on two screens. Support your local arthouse theater, boys and girls.

1. Contraband (Universal) - $24.1 million
2. Beauty And The Beast 3D (Disney) - $18.5 million
3. Tom Cruise Workout Tape Vol. 4 (Paramount) - $11.5 million ($187 mil.)
4. Joyful Noise (Warner Bros.) - $11.3 million
5. Sherlock Holmes: Sherlock Holmesin' (Warner Bros.) - $8.4 million ($170 mil.)
6. Tatted-Up Vengeance Chick Who Likes Dragons (Sony) - $8.3 million ($88 mil.)
7. The Devil Inside (Paramount) - $7.9 million ($46 mil.)
8. Alvin And The Chipmunks: Chipwich (Fox) - $5.8 million ($119 mil.)
9. War Horse (Disney) - $5.6 million ($66 mil.)
10. The Iron Lady (Weinstein) - $5.4 million ($6 mil.)

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2 Comments

  • Robin E. White | January 16, 2012 6:22 PMReply

    Contraband! Brilliant! And Mark Wahlberg is the sole reason. I agree with Gabe Toro who wrote that "Wahlberg's one of those curious leading men, as no one seems to know if he's an A-Lister." And what's interesting is he is to many an A List Actor just by the virtue that he has had several films gross over $100 million Mark Wahlberg films over $100 domestically
    1. 2010 – The Other Guys
    2. 2006 – The Departed
    3. 2003 – The Italian Job
    4. 2001 – Planet of the Apes
    5. 2000 – The Perfect Storm
    6. 2010 – Date Night (came close at $98 million)
    I believe Mark Wahlberg became a movie star with “Three Kings” in 1999. To me, I could see star potential and a leading man future and when he did “The Truth About Charlie,” I was convinced if I had had a smattering of a doubt before. “Contraband” is Mark’s stratospheric move, the gyroscope and earth sensor he needed to launch him into a geosynchronous orbit and land him in the top tier with Tom Hanks, Tom Cruise, Eddie Murphy, Johnny Depp, Samuel L. Jackson, Bruce Willis, Matt Damon, Will Smith, Jim Carrey, John Travolta and Brad Pitt. In fact, if it weren’t for the numbers (which count solely on popularity with the studios), I would put Mark Wahlberg between Tom Cruise and Matt Damon, in terms of star power, period! And with a nice lineup of projects slated for 2012 and 2013, for example, and untitled Basketball project w/Justin Bieber, Fighter 2 and filming “Ted” and the script “Five Brothers” I am riveting to his projects. Glued to every story, interview and news about his career and utterly looking forward to experiencing Mark Wahlberg’s convincing work of art.
    https://www.facebook.com/groups/234603883236517/ Four Forty Five Management Movie Lover Group.

  • () | January 15, 2012 3:09 PMReply

    audiences "smuggle" contraband - I get it! hahahahahaha so funny great punz

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