But unlike “Faster,” this finished within the $12-$15 million wheelhouse for off-brand star vehicles, when the audience and performer are in agreement that this is a detour in between bigger films. It’s not a blockbuster (and at a $14 million cost, it doesn’t need to be) but this is more about Johnson staying within circulation and Summit scoring some tidy DVD money than it is about busting some blocks. Though, anecdotally, we wonder if the combination of title and the heroic nature of Johnson’s character went over well in urban markets. A ‘B’ Cinemascore suggests maybe not, though we doubt Cinemascore knows anything about urban markets anyway.
Face-planting out of first was “A Good Day to Die Hard.” The hardcores contributed to the film’s moderately big opening and generous Cinemascore, but this massive drop suggests casual action fans (some of whom were at “Snitch”) weren’t about to be played for a fool. The picture is doing well overseas, and the budget on this suggested Fox knew that’s where they were going to make their money, as it may not even cross $100 million stateside. Of course, there’s no way to win: if the numbers are respectable, Bruce Willis and company will march ahead with a part six. And if the film loses steam abroad, it will fuel the inane “PG-13 is better than R” debate amongst the studios, with the fourth and most successful of the series being the only non-R-rated entry, and this film joining “Bullet to the Head” and “The Last Stand” amongst early year R-rated underperformers from “action icons.”
Again with the lowest drop in the top ten was “Silver Linings Playbook,” which has been roughly at the same level the last couple of weekends, which is pretty impressive. People have really made an effort to really see the Best Picture nominees this year (unless they’re in a foreign language, god forbid), and 'Playbook' has benefited from that curiosity to pass nine figures even before a potential win or two. It hung around over “Warm Bodies,” which has been even healthier than its title projects, even jumping over the meek second weekend for fellow YA adaptation “Beautiful Creatures.” That teen fantasy is already on its way out of the public consciousness after loudly belly flopping on Valentine’s Day.
1. Identity Thief (Universal) - $13.4 million ($93 mil.)
2. Sscratch (Lionsgate/Summit) - $12.4 million
3. Safe Haven (Relativity) - $10.8 million ($48 mil.)
4. Escape From Planet Earth (The Weinstein Company) - $10.4 million ($35 mil.)
5. A Good Day To Listlessly Count Paychecks (Fox) - $10 million ($52 mil.) 6. Dark Skies (The Weinstein Company/Dimension) - $8.4 million
7. Silver Linings Playbook (The Weinstein Company) - $5.8 million ($107 mil.)
8. Dem Bodies Be Warm (Lionsgate/Summit) - $4.7 million ($58 mil.)
9. Bootyful Creatures (Warner Bros.) - $3.5 million ($16 mil.)
10. Side Effects (Summit) - $3.4 million ($25 mil.)