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10 Essential Cinematic AntiheroesDisney is likely very happy with the franchise return taking in $42 million over five days. While the movie only cost $45 million to produce, the extensive marketing campaign which has been going since the late spring/early summer likely means this one needs another solid weekend to put it into the black. However, with audiences giving the movie a firm CinemaScore grade of A, the film should have long legs through the holiday season and should have a relatively easy time taking the box office top spot next weekend. You can bet the suits at Disney are already thinking sequel.
Certainly, Sony and Aardman Animation are hoping that people will get into the holiday spirit over the next few weeks as "Arthur Christmas" debuted at #4 at $16.5 million over five days. And yes, that includes the extra 3D ticket price bump. That's even less than the $18 million "Flushed Away" took in over three days in 2006 and it's dismal start for the movie which doesn't seem to be doing much outside of its native U.K., home to Aardman. The good news is, "Arthur Christmas" received an A- CinemaScore which will hopefully help out the the only family film this weekend not based on a pre-existing property in the weeks to come. Add to that families and kids feeling more Christmas-y as we get closer to Santa Day and the future may not be so bleak. But it will need strong legs to even reach the $60 million domestic of its predecessor; Aardman could be facing dark days ahead.
Meanwhile, America still loves Adam Sandler even when he's completely checked out mentally, creatively and on any other level you can think of. "Jack & Jill" takes the sixth spot, with $14 million with the movie now headed toward a $75 million domestic haul. It's one of his worst outings ever, but with a budget somewhere around $80 million it should wind up sliding into profitiability (if the relentless product placement hasn't already covered a significant portion of the budget).
Meanwhile, "Tower Heist" sputters along and can be viewed as nothing short of disappointment, taking ninth spot giving the film a $65 million domestic tally. Considering the movie cost a reported $75 million (though we'd guess it likely cost more), Universal can't be viewing this as anything more than a failure and it means both Ben Stiller and Eddie Murphy will need to do penance in a paycheck family movie in the future (the latter already has "Hong Kong Phooey" lined up). For the pariah Brett Ratner, his days of big budget schlock may be over. If he has a dream indie movie screenplay somewhere in his mansion, he might want to dust that one off.
But despite the plethora of new films hitting theaters, audiences seemed to prefer lining up for Black Friday buying movie tickets -- the box office faced a 12% drop compared to the same frame last year.
Box Office Top Ten (5-Day Figures)
1. "Twilight: Breaking Dawn - Part 1" - $62.5 million ($221.3 million)
2. "The Muppets" - $42 million
3. "Happy Feet Two" - $13.4 million ($43.8 million)
4. "Arthur Christmas" - $17 million
5. "Hugo" - $15.4 million
6. "Jack & Jill" - $14 million ($57.4 million)
7. "Immortals" - $13.3 million ($68.6 million)
8. "Puss In Boots" - $11.5 million ($135.3 million)
9. "Tower Heist" - $10 million ($65.3 million)
10. "The Descendants" - $7.2 million
4 Comments
Abi | November 27, 2011 1:09 PM
Yes! Yes! Yes! OMG, Breaking Dawn is No. 1 two weeks in a row! I can't wait for Part 2! It'll be even bigger! Woooo!